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Salesforce is a San Francisco-based company offering a customer relationship management platform.


Salesforce, founded in 1999, is a cloud-based software company headquartered in San Francisco, California. Salesforce's main platform is Sales Cloud, a customer relationship management software-as-a-service product. It offers users a customer community, partner community, developer community, and an app exchange marketplace. The company provides its products and services to various industries, including healthcare, finance, life sciences, automotive, media, retail, manufacturing, and communications.

Salesforce customers have included AGI, Skip the Dishes, Loopio, American Express, Toyota, e.l.f. Cosmetics, Amazon Web Services, OpenTable, Philips, Citrix, YETI, ADP, T-Mobile, TOMS, Activision, Bombardier, Delta, Esri Canada, Intuit, Rosetta Stone, Vodafone, Spotify, Virgin Media, and Western Union.

Products and services

Customer360 is Salesforce's customer relationship management (CRM) platform. It offers applications for different phases of a customer's journey, from lead to loyalty. The platform also allows users to integrate data and add analytics. This can give users a single, shared view of customers and their history, interests, and frustrations, allowing users to tailor their experience to customer needs.

The Customer360 platform offers different features, such as Customer360 Identity, which gives customers a single identity across digital properties. This feature allows users to use common social applications like Google and Facebook to make sign-on easy, simplifying their customer experience. It also gives IT visibility into customer service—including providing secure and seamless registration, enabling single sign-on across digital properties, and building a single unified view of a customer.

Further, the Customer360 Data Manager enables users to connect, match, and resolve customer data through a single profile and across applications and provide that identity in all digital platforms. Salesforce CDP captures and unifies audience data to help users build specific custom audience segments and get accurate population counts for target audiences. And to help protect customer data, the Customer360 Privacy Center gives users tools to manage how data is retained, deleted, anonymized, and transferred, helping users stay compliant and keep data secure.


Salesforce's Appexchange is an application marketplace that allows users to extend Salesforce and install solutions into the platform. These applications include various different services and solutions for users, such as different messaging or video calling solutions.

Sales Cloud

The Sales Cloud is a Salesforce product and part of the company's Customer360 platform. The Sales Cloud includes features to help users grow customer relationships and increase revenue, including contact management; opportunity management, which can track sales and opportunities; sales forecasting, to help users know where revenue growth stands and to offer sales insights; process automation, to automate daily tasks such as activity tracking, email alerts, and workflows; a mobile CRM; and revenue intelligence, which measures pipeline accuracy in real time to optimize the complete revenue lifecycle.

Service Cloud

Service Cloud is another service offered by Salesforce, which offers customers an all-digital, end-to-end experience. The Service Cloud allows users to support customer interactions through any channels; automate business processes; better the quality of call center management with smart productivity tools; get shared, actionable insight into customer interactions; and drive revenue and upsell opportunities using artificial intelligence. Further, through the Service Cloud, users are able to engage with customers in the customers' favorite digital channels, while allowing the user to put all of those digital interactions in a single place.

Marketing Cloud

Salesforce's Marketing Cloud offers users a tool to automate marketing to send customers their messaging at the best possible time. The platform uses artificial intelligence to automate marketing and to provide that marketing with personalization for customers. As well, the platform allows users to optimize impact and budgeting around marketing and business analytics.

Commerce Cloud

Salesforce's Commerce Cloud is a service to help users build online business and customer relationships. The Commerce Cloud can connect customer experiences and data across an integrated platform with artificial intelligence to help users develop insights into their customer interactions. The use of data and AI can also allow users to provide customers with a personalized shopping experience and provide better insights into customers with connected sales, service, marketing, commerce, and IT solutions.


Salesforce offers a partnership and integration with Tableau to provide users with data visualization tools and help those users gain some insights into their data through those visualizations. This acts as an integration into the Customer360 service, offering analytics apps, dashboard templates, and product integrations. The service further offers users governance for security and compliance while using the data. is a service offered by Salesforce that provides users with the products and guidance they may need to meet their expectations. This includes tools intended to safeguard employee health and wellness, build trust with customers and employees, give employees self-service tools capable of being used from anywhere, and boost healthcare and community responsiveness. Furthermore, especially as employees have increasingly begun working remotely, allows companies to treat their employees like customers, including tools to help keep those employees engaged and productive with Employee Concierge services. These services include an employee workspace that brings information and collaboration into a single pane, an employee help desk that allows users to find answers, and an IT service center that helps remote workers resolve problems and keep devices secure and compliant regardless of location.


myTrailhead is a Salesforce learning platform to allow users to create a platform for knowledge and learning in their organization. This includes a place to create, publish, and launch custom learning modules using prebuilt templates from myTrailhead content kits. As well, it offers a chance to deliver quick, gamified learning during a workflow. The platform also offers users a chance to track learning progress and performance and iterate to meet business needs.

Salesforce Einstein

Salesforce Einstein is the artificial intelligence engine that powers the Customer360 and other cloud services provided by Salesforce. The AI allows users to automate processes, gain insights from customers based on past interactions, and use the data to strengthen relationships and prioritize leads, cases, and campaigns. Salesforce Einstein also offers a smart assistant, which helps employees get more done with case classification, next best actions, and recommendations, and provide those users with answers and information needed to keep working while automating the best action to take.


August 10, 2021
Salesforce states it wants Salesforce+ to be the Netflix of biz content.
June 24, 2021
Salesforce declares AWS partnership to enable intelligent applications.
January 5, 2021
Salesforce's chief marketing officer Stephanie Buscemi announces on Twitter she is leaving the company after six years.
November 25, 2020
Salesforce enters talks to acquire workplace messaging app Slack.
November 23, 2020
Salesforce announces it has granted equity awards under its 2014 Inducement Equity Incentive Plan (the "Plan") to new employees who joined Salesforce in connection with the acquisition of Mobify Research.
June 25, 2020
Salesforce announces a new mobile collaboration tool for sales called Anywhere.
May 2020
After initially cutting its full year guidance in May from $21 billion down to $20 billion, Salesforce beat analyst estimates in Q2 and raised its annual revenue guidance slightly, forecasting between $20.7 to $20.8 billion for the year.
February 25, 2020
Salesforce announces that Keith Block, the company's co-CEO, is stepping down.
September 16, 2019
Salesforce launches vertical clouds.
August 27, 2019
Salesforce announces that Bill Patterson will participate in an investor meeting hosted by RBC Capital Markets.

Funding Rounds



Further Resources


"The New Frontier" Salesforce Super Bowl Ad | Join #TeamEarth w/ Matthew McConaughey & Salesforce


February 3, 2022

Salesforce wants Salesforce+ to be the Netflix of biz content

Alex Wilhelm, Ron Miller


August 10, 2021


Cliff Saran
October 13, 2021
There are numerous ways to achieve the same result. Salesforce, Microsoft and Microsoft offer a different way to consider enterprise systems
Caroline Donnelly
October 13, 2021
Latest market tracker data from Synergy Research Group highlights how soaring demand for cloud services is affecting the dominant suppliers
Cliff Saran
October 7, 2021
Data-driven insights and artificial intelligence are helping Air Canada to find a new business path as it expands its cargo business following the pandemic
Clare McDonald
September 30, 2021
Computer Weekly has revealed who is on the 2021 list of the 50 Most Influential Women in UK Tech, including this year's winner Poppy Gustafsson
Charlize Alcaraz
September 24, 2021
Silicon Valley-based Salesforce is set to acquire Toronto's own LevelJump, a SaaS startup that offers a digital sales onboarding and enablement platform.


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