Business-to-business, business model.

Business-to-business (B2B) is a business sales model that describes exchanges of goods or services between two or more businesses. Although B2B is used in many industries and by many companies offering different products or services, it is primarily seen in the market of raw material exchange. B2B is also seen heavily in all facets of manufacturing industries.

Many companies that maintain B2B interactions also have sectors that are purely B2C (Business-to-Consumer), such as Wells Fargo, HSBC, or General Electric. Though these companies offer services to consumers like bank accounts or appliances, the larger portion of their business model is providing directly to other businesses. Wells Fargo, for example, provides mass-scale business banking and loans but also provides personal banking. General Electric does manufacture and distribute appliances direct to consumers, but on a larger scale, they send the appliances to third-party retailers to then be purchased by consumers.




Further reading


13 Examples of Successful B2B Ecommerce Companies in 2020

Tracey Wallace


March 23, 2018

Business to Business (B2B)

James Chen


March 2, 2020

What Is B2B?

Adam Uzialko


June 26, 2019

Documentaries, videos and podcasts





October 13, 2020
The Pulse of New York Tech
Jeff Winters
July 28, 2020
Harvard Business Review
Don't stop testing your tactics and tightening your processes.
Walter Thompson
July 21, 2020
There's a massive amount of revenue on the table, and it's just too easy to blow this opportunity and alienate clients in the process.
Steve O'Hear
June 25, 2020
Connect Ventures, the London-based seed-stage VC that was an early investor in Citymapper and Typeform -- and more recently backed scaling startups such as Curve and TrueLayer -- is announcing a new $80 million fund to continue investing in "product-led" founders. Backing the new fund is a combination of existing and new LPs including Top [...]
Samantha Hurst
June 22, 2020
Crowdfund Insider
Click HERE to find out ⭐ Fundbox Partners With LoanPro Software to Accelerate Flexible Credit Management Capabilities Development. | Crowdfund Insider: Global Fintech News, including Crowdfunding, Blockchain and more.
Omar Faridi
June 9, 2020
Crowdfund Insider
Digital banks will evolve into "full-bundle offerings," significantly increasing their value proposition: report.
Andris A. Zoltners
May 28, 2020
Harvard Business Review
The selling environment is shifting toward their strengths.
May 20, 2020
Adobe (Nasdaq:ADBE) today announced that it has been positioned as a Leader in two recent eCommerce reports from Forrester Research Inc. -- "The Forrester WaveTM: B2C Commerce Suites, Q2 2020" and "The Forrester WaveTM: B2B Commerce Suites, Q2 2020." Adobe was one of 13 vendors in the B2B Wave and 10 vendors in the B2C Wave that were evaluated on their Strategy, Current Offering and Market Presence. "With B2B and B2C brands accelerating their move to digital as the primary way to connect wit...
Mike Butcher
May 13, 2020
Emteria, is a startup that emerged out of the limitations of the official Android Open Source Project. AOSP just isn't good enough to be used in industrial applications which means if industry wants to use it, the platform must be extended and customized. Some industries still use outdated platforms like Windows CE to power things [...]
Mike Butcher
April 30, 2020
Just as challenger banks have appeared in the B2C space, so to have B2B startup banks aimed small businesses, among them startups like Qonto (Fr), Tide (UK), Penta (GER) and CountingUp (UK). Today another such firm, Finom, has closed a €6.5m ($7M) seed funding round led by Target Global, with participation from General Catalyst. Further [...]
February 4, 2020
Avianca, a leading airline in Latin America and second oldest in the world, reinforces its collaboration with Telefónica Business Solutions, a leading provider of a wide range of integrated communications solutions and digital services in the B2B market, to expand the range of digital services already deployed as a result of an agreement signed between the two companies in June 2018. Telefónica will deploy new security services across five countries. Leveraging the Akamai Intelligent Pl...
January 20, 2020
Arlanxeo, a world-leading synthetic elastomer company headquartered in Maastricht, the Netherlands, has selected Telefónica Business Solutions for the deployment of a 5 year global contract for the delivery of Network as a Service solutions. The new contract covers 11 countries on 4 continents, and includes the global delivery of SD-WAN, LAN, Wi-Fi, IP-Telephony and embedded Managed Security end-to-end. The robust service structure within this agreement, globally reinforced with servi...
Tom Li
January 2, 2020
IT Business
With the onset of the new decade, new year's biggest trade show for new products and technologies, CES 2020, is fast approaching, and while the event has mass appeal for general consumers, the B2B market has its eyes peeled open for the latest in enterprise solutions, IoT infrastructure, and much more.
T E Narasimhan
December 4, 2019
Read more about Downturn can be a blessing, best time to bring changes: Royal Enfield CEO on Business Standard. In the next 3-6 months, things should start to look-up, says Dasari
October 15, 2019
The Economic Times
There is a lot of deal activity because businesses are looking for capital.
Isabelle Kirkwood
October 11, 2019
Toronto-based Convictional, a startup with a B2B commerce platform to help vendors manage inventory, has raised a $3 million CAD seed round.
Anthony Ha
October 2, 2019
Mutiny, a personalized marketing startup for businesses that sell to other businesses, is taking the stage today at TechCrunch's Startup Battlefield, where it's announcing new funding and new features. CEO Jaleh Rezaei told me that she and co-founder Nikhil Mathew created Mutiny to solve a problem they saw as early employees at HR services company [...]
Eric Eldon
September 26, 2019
What do you wish you'd known about building a company beforehand? It's a question that haunts many a startup founder their first time around. Serial SaaS-focused entrepreneur David Cancel has found some answers for himself, having founded a good half-dozen companies over the last two and a half decades. He'll be discussing his lessons with [...]
Shannen Balogh
September 24, 2019
Business Insider
Business Insider met with Fundbox CEO Eyal Shinar to discuss the fintech's latest round of funding and its ambitions to be the Visa of B2B.
Jaime Toplin
August 12, 2019
Business Insider
This report breaks down analog and digital processes at all three stages of an accounts payable transaction, evaluating barriers toward digitization.


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