Affinity is a San Francisco-based software company that has a product for customer relationship management. It designs and produces software with infrastructure for syncing and analyzing data from communication streams and third part networking. The company's product is used in industries such as venture capital, private equity, investment banking, commercial real estate, and enterprise sales teams.
The company's platform is designed so that its customers can manage their network of contacts for situations such as closing business deals or being updated on a client prior to a meeting. The platform can automatically make a record of contacts from the user's inbox, which can then be used in a feature that acts as a Rolodex. Information about the user's clients can be stored, including the client's job title, organization, and last date of contact. The data can also be used manage warm introductions to people in the user's network. Affinity can indicate when there is a possible connection between the contacts in a user's account and an introduction could be professionally beneficial.
Affinity also has a search feature to find people for certain projects or tasks. The search feature allows for users to enter industries, job titles, and location to find a professional who could be an ideal candidate for their business. Affinity is available on a desktop or laptop and is also available in mobile application form for Android and iOS.