Advanced Search
Gusto (Company)

Gusto (Company)

Gusto is a company providing a cloud-based payroll, benefits, and human resources management platform.


Gusto (formerly ZenPayroll) is a San Francisco-based software company that provides a cloud-based payroll, benefits, and human resources management platform. The company was founded in 2011 by Josh Reeves, Tomer London, and Edward Kim. Gusto launched its initial payroll service in 2012.

Gusto's cloud-based SaaS handles the payroll functions of tracking employee hours, overtime pay, bonuses, reimbursements, garnishments, benefits, pay issuance via check or direct deposit, tax calculation, deduction and filing to federal and state governments, and reporting of new employees to the state. As well, it offers a dashboard where employers can view pending tasks, upcoming dates, past payroll cycles, and employee pay stubs and report vacation and sick days.

Employees also get access to a personal profile where they can change payment settings, access pay stubs and employment documents, manage personal and financial details, and review pay and benefits.

With their payroll service, Gusto offers healthcare and other insurance benefits through their platform. And they offer to help manage 401(k) plans, 529 college savings, flexible spending accounts, health savings accounts, commuter benefits, and life and disability benefits.

In 2014, Gusto opened an API that allowed cloud-based firms such as BambooHR and Zenefits to integrate Gusto's payroll services into their HR platforms. In 2018, the company launched Flexible Pay, a feature that allows employees to receive income for work completed outside of a usual pay schedule.

Using data analytics, Gusto is able to predict what a salary worker has earned and can loan the money at what Gusto hopes is a lower risk. Through their platform, they keep employer books and paycheck distribution normalized. While the feature is a loan, Gusto expects to create a financial facility to underwrite Flexible Pay.

In 2018, Gusto launched the beta for their HR Basics, a suite of tools for businesses to handle vacation time, employee directories, and onboarding of new hires.


Gusto graduated Y-Combinator Winter 2012 with $6.1 million raised, the largest in Y-Combinator history to that point. The round included Aaron Levie, David Sacks, Drew Houston, Jawed Karim, Jeremy Stoppelman, Kris Duggan, Larry Augustin, Tien Tzuo, Google Ventures, Data Collective, Sherpalo Ventures, and

Series A

In February 2014, Gusto raised $20 million. General Catalyst Partners and Kleiner Perkins Caufield & Byers led the round, which included participation from Wayne Chang, Pivot Investment Partners, Obvious Ventures, Jeff Siebert, Designer Fund, Daniel Gross, AFSquare, and #Angels.

Series B

Gusto raised $60 million in funding in April 2015. Google Capital (CapitalG) led the round with Google Ventures, Emergence Capital and Ribbit Capital, while Pivot Investment Partners, Kleiner Perkins Caufield & Byers, Glynn Capital Management, General Catalyst, Felicis Ventures, and Designer Fund participated in the round.

The round valued Gusto at $560 million, up from $100 million the year before, and marked one of the first deals where Google Capital and Google Ventures invested in the same company.

Series B (part 2)

Gusto, which rebranded from Zenpayroll between their April 2015 Series B and their late November 2015 Series B, raised $50 million. Investors included Google Capital, General Catalyst, Obvious ventures, Slow Ventures, WME Ventures and Wayne Chang.

The funding came at a $1 billion pre-money valuation for Gusto.

Series C

Closed in July 2018, this funding round saw Gusto raise $140 million. T. Rowe Price Associates portfolio, MSD Capital, Dragoneer Investment Group, and Y Combinator's Continuity Fund led the round, which included General Catalyst, CapitalG, Kleiner Perkins, 137 Ventures, and Emergence Capital.

Series D

Gusto announced a $200 million funding round in July 2019. Fidelity Management & Research Co. and Generation Investment Management led the round. Other participants included T. Rowe Price Associates Inc., Dragoneer Investment Group, and General Catalyst.

Gusto reached a $3.8 billion post-money valuation.


Funding rounds





Aaron Patzer


Adam Foroughi


Adam Nash


AF Square


Akshay Kothari



Further reading


Documentaries, videos and podcasts





August 10, 2021
About | Advertise | Contact | Disclaimer | News | The Daily Deal Newsletter by FinSMEs is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.
Alex Wilhelm
June 30, 2021
This morning Gusto, a unicorn that sells payroll and benefits management software, announced that it will now offer part of its service via an API to external platforms. The new product, dubbed Gusto Embedded Payroll, will allow vertical SaaS companies to provide payroll support to their own customers. The move to provide elements of its [...]
Danny Crichton
June 17, 2021
Free money from the government sounds like winning the lottery, but the reality is that most tech startups and even local retail businesses and restaurants can potentially qualify for tax credits related to research and development in the United States. Those credits, which is what helps tech giants keep their tax rates to near zero, [...]
Shana Lebowitz
May 27, 2021
Business Insider
Bernard Coleman III is Gusto's chief diversity and engagement officer. An effective DEI program, he said, "needs to be comprehensive in nature."
Debbie Ferguson
May 25, 2021
Harvard Business Review
Four strategies to help you hire for potential -- not pedigree.


Golden logo
Text is available under the Creative Commons Attribution-ShareAlike 4.0; additional terms apply. By using this site, you agree to our Terms & Conditions.