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Gusto (Company)

Gusto (Company)

Gusto is a company providing a cloud-based payroll, benefits, and human resources management platform.


Gusto (formerly ZenPayroll) is a San Francisco-based software company that provides a cloud-based payroll, benefits, and human resources management platform. The company was founded in 2011 by Josh Reeves, Tomer London, and Edward Kim. Gusto launched its initial payroll service in 2012.

Gusto's cloud-based SaaS handles the payroll functions of tracking employee hours, overtime pay, bonuses, reimbursements, garnishments, benefits, pay issuance via check or direct deposit, tax calculation, deduction and filing to federal and state governments, and reporting of new employees to the state. As well, it offers a dashboard where employers can view pending tasks, upcoming dates, past payroll cycles, and employee pay stubs and report vacation and sick days.

Employees also get access to a personal profile where they can change payment settings, access pay stubs and employment documents, manage personal and financial details, and review pay and benefits.

With their payroll service, Gusto offers healthcare and other insurance benefits through their platform. And they offer to help manage 401(k) plans, 529 college savings, flexible spending accounts, health savings accounts, commuter benefits, and life and disability benefits.

In 2014, Gusto opened an API that allowed cloud-based firms such as BambooHR and Zenefits to integrate Gusto's payroll services into their HR platforms. In 2018, the company launched Flexible Pay, a feature that allows employees to receive income for work completed outside of a usual pay schedule.

Using data analytics, Gusto is able to predict what a salary worker has earned and can loan the money at what Gusto hopes is a lower risk. Through their platform, they keep employer books and paycheck distribution normalized. While the feature is a loan, Gusto expects to create a financial facility to underwrite Flexible Pay.

In 2018, Gusto launched the beta for their HR Basics, a suite of tools for businesses to handle vacation time, employee directories, and onboarding of new hires.


Gusto graduated Y-Combinator Winter 2012 with $6.1 million raised, the largest in Y-Combinator history to that point. The round included Aaron Levie, David Sacks, Drew Houston, Jawed Karim, Jeremy Stoppelman, Kris Duggan, Larry Augustin, Tien Tzuo, Google Ventures, Data Collective, Sherpalo Ventures, and

Series A

In February 2014, Gusto raised $20 million. General Catalyst Partners and Kleiner Perkins Caufield & Byers led the round, which included participation from Wayne Chang, Pivot Investment Partners, Obvious Ventures, Jeff Siebert, Designer Fund, Daniel Gross, AFSquare, and #Angels.

Series B

Gusto raised $60 million in funding in April 2015. Google Capital (CapitalG) led the round with Google Ventures, Emergence Capital and Ribbit Capital, while Pivot Investment Partners, Kleiner Perkins Caufield & Byers, Glynn Capital Management, General Catalyst, Felicis Ventures, and Designer Fund participated in the round.

The round valued Gusto at $560 million, up from $100 million the year before, and marked one of the first deals where Google Capital and Google Ventures invested in the same company.

Series B (part 2)

Gusto, which rebranded from Zenpayroll between their April 2015 Series B and their late November 2015 Series B, raised $50 million. Investors included Google Capital, General Catalyst, Obvious ventures, Slow Ventures, WME Ventures and Wayne Chang.

The funding came at a $1 billion pre-money valuation for Gusto.

Series C

Closed in July 2018, this funding round saw Gusto raise $140 million. T. Rowe Price Associates portfolio, MSD Capital, Dragoneer Investment Group, and Y Combinator's Continuity Fund led the round, which included General Catalyst, CapitalG, Kleiner Perkins, 137 Ventures, and Emergence Capital.

Series D

Gusto announced a $200 million funding round in July 2019. Fidelity Management & Research Co. and Generation Investment Management led the round. Other participants included T. Rowe Price Associates Inc., Dragoneer Investment Group, and General Catalyst.

Gusto reached a $3.8 billion post-money valuation.


August 10, 2021
Gusto raises a $175,000,000 series E round from 137 Ventures, Cross Creek, Dragoneer Investment Group, Durable Capital Partners, Emergence Capital Partners, Emerson Collective, Fidelity, Franklin Templeton Investments, General Catalyst, Generation Investment Management, Glynn Capital Management, Sands Capital Ventures and T. Rowe Price.
July 2019
Gusto raises a $200,000,000 series D round from Dragoneer Investment Group, Fidelity Investments, General Catalyst, Generation Investment Management and T. Rowe Price.
July 2018
Gusto raises a $140,000,000 series C round from 137 Ventures, CapitalG, Dragoneer Investment Group, Emergence Capital Partners, General Catalyst, Kleiner Perkins Caufield & Byers, MSD Capital, T. Rowe Price and Y Combinator.
December 2015
Gusto raises a $90,000,000 series B round from CapitalG, Cota Capital, General Catalyst, Obvious Ventures, Slow Ventures, WME Ventures and Wayne Chang.
April 2015
Gusto raises a $60,000,000 series B round from Altimeter Capital, Aspect Ventures, CapitalG, Designer Fund, Emergence Capital Partners, Felicis Ventures, General Catalyst, Glynn Capital Management, Kleiner Perkins Caufield & Byers, Pivot Investment Partners, Ribbit Capital and Rothenberg Ventures.
February 2014
Gusto raises a $20,000,000 series A round from #Angels, AFSquare, Designer Fund, Felicis Ventures, General Catalyst, Jeff Seibert, Kleiner Perkins Caufield & Byers, Obvious Ventures, Pivot Investment Partners and Wayne Chang.
December 2012
Gusto raises a $6,100,000 seed round from 137 Ventures, Aaron Levie, Aaron Patzer, Adam Nash, Aditya Agarwal, Alex Bard, Alexis Ohanian, Ari Emanuel, Arjun Sethi, Ashton Kutcher, Aspect Ventures, Aston Motes, Bobby Yazdani, CapitalG, Charlie Cheever, Clara Shih, Dan Rose, Data Collective, David O. Sacks, Designer Fund, Dharmesh Shah, Drew Houston, Dylan Smith, Elad Gil, Emergence Capital Partners, Entree Capital, Eric Ries, Evan Williams, Gail F. Goodman, General Catalyst, Glynn Capital Management, Hiten Shah, Homebrew, Jacob Jaber, Jared Leto, Jay Simons, Jed York, Jeff Seibert, Jeremy Stoppelman, Jerry Yang, Jessica Verrilli, John Suh, Josh Silverman, Justin Rosenstein, Karen Mills, Kevin Hartz, Kevin Systrom, Kleiner Perkins Caufield & Byers, Kris Duggan, Larry Augustin, Lee Linden, Marco Zappacosta, Mariam Naficy, Matt Humphrey, Matt Mickiewicz, Matt Mullenweg, Matt Rogers, Max Levchin, Obvious Ventures, Patrick Collison, Paul Buchheit, Pejman Nozad, Phil Libin, Ram Shriram, Ribbit Capital, Ron Conway, Ruchi Sanghvi, Ryan Holmes, SV Angel, Salesforce Ventures, Sam Altman, Seth Sternberg, Sherpalo, Steve Loughlin, Tien Tzuo, Tobias Lütke, WME Ventures and Y Combinator.

Funding Rounds


Further Resources



August 10, 2021
About | Advertise | Contact | Disclaimer | News | The Daily Deal Newsletter by FinSMEs is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.
Alex Wilhelm
June 30, 2021
This morning Gusto, a unicorn that sells payroll and benefits management software, announced that it will now offer part of its service via an API to external platforms. The new product, dubbed Gusto Embedded Payroll, will allow vertical SaaS companies to provide payroll support to their own customers. The move to provide elements of its [...]
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June 17, 2021
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May 27, 2021
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Bernard Coleman III is Gusto's chief diversity and engagement officer. An effective DEI program, he said, "needs to be comprehensive in nature."
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May 25, 2021
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