Aspect Ventures

Aspect Ventures is a venture capital firm specializing in seed, early stage, and startup investments in Fintech companies. It focuses on investing in companies through seed and series A round financing. The firm prefers to invest in the information technology, technology-enabled service, consumer internet, mobile, healthcare, and retail sectors. It is headquartered in Palo Alto, California with an additional office in San Francisco.

Aspect Ventures is founded by Jennifer Fonstad and Theresia Gouw in 2014. As early-stage investors, they focus on Series A and selectively participate in Seed financings.

The firm prefers to invest in Fintech companies. Seed investments range from $100,000 to $500,000. It seeks to make series A investments in the $2 million to $5 million range, and makes some follow-on, or Series B investments, up to $10 million.

Aspect Ventures has made 81 investments. One of them was on Mar 5, 2019, when they invested $45M in Pie Insurance. Aspect Ventures has had 7 exits, the most notable of which include HotelTonight, Birchbox, and Trulia. Aspect Ventures has $3.9M in revenue annually and competes with Cowboy Ventures, Comcast Ventures, and Emergence.

The firm seeks to invest in the technology sector with a focus on security, digital health, blockchain, fintech, AI, autonomous vehicle software, millennial services, mobile technology, consumer internet, enterprise, SaaS, and healthcare information technology. The firm invests in businesses targeting the convergence of mobile, social, cloud and big data.