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Clickable (company)

Clickable (company)

A company with search engine marketing and social media management software for advertisers and agencies to manage search and social marketing. It was founded in 2006 and was acquired by LookSmart in 2013.

Company

Clickable is a California-based company that is a subsidiary of LookSmart. It has used artificial intelligence to create software to collect and analyze data for marketing purposes.

Product

The company's software has a dashboard that tracks return on investment (ROI) over the customer’s lifetime using data from sources such as audience activation, purchase, retention, and customer advocacy. The platform comes with built-in data integrations and it combines social and search data with proprietary analytics for networks such as: Facebook, Twitter, Instagram, Vine, Youtube, Tumblr, Google Adwords, Google Analytics, Google DFP, Bing Adcenter, Sina Weibo, RenRen, vKontakte, Vimeo, Mixi, Mxit, Naver, YouKu, FourSquare, LinkedIn, as well as customer relationship management, email, and marketing funnel tools. There is also the the option of a managed ad operations in search, social and display advertising services.Clients can view metrics from various third party platforms in the form of graphs through the platform's interface.

Timeline

October 2011
Clickable raises a $12,000,000 series C round from American Express, FirstMark Capital, Founders Fund and Union Square Ventures.

Funding Rounds

Patents

Further Resources

Title
Author
Link
Type
Date

Clickable closes $12M funding round

Tom Cheredar

Web

October 17, 2011

Clickable gets $14.5 million

Web

April 12, 2017

CLICKABLE Inc. Announces an Impeccable Set of Digital Marketing Solutions to Minimize Risk and Maximize Profits

Web

January 16, 2017

References

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