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Foursquare is a technology platform that specializes in location intelligence that can be utilized to unlock insights for business solutions and consumer products, through a deep understanding of location.


Foursquare is a New York City-based company that was founded in 2009 by Dennis Crowley and Naveen Selvadurai. The Foursquare technology platform and various other products are designed to utilize the location of users for targeted advertising and consumer purposes. In addition to its New York headquarters, the company has offices in San Francisco, Seattle, Los Angeles, Chicago, London,and Singapore.

The Foursquare Platform

The Foursquare platform utilizes an understanding of location intelligence to yield customer insights to businesses, enabling them to understand and connect to targeted audiences, measure foot traffic, and track advertising campaigns. The Foursquare developer toolkit includes:

  • Foursquare Analytics
  • Placed powered by Foursquare
  • Pinpoint audiences
  • Pilgrim SDK
  • Places API.

Companies that use Foursquare's technology include:

Snapchat, airbnb, Twitter, Spotify, Yum!, AWS, Uber, Tencent, Apple, Samsung, Microsoft, Snowflake, and Twitter.


Foursquare features four mobile applications, all of which are available for Android and iOS except Marsbot (IOS only)

Foursquare applications


City Guide

The app allows for users to enter their location and what they are looking for in the city, such as restaurants or shopping. The app will show places that meet the users criteria in the form of a ranking. Users can also see where the establishments are on a map and get directions.

Marsbot Audio for Airpods (OIS only)

This audio app can be used like an audio tour for walking and biking through a US city. Features content from Foursquare, local content providers, and crowdsourced recorded audio snippets from fellow Marsbot users.


A reward and sweepstake app where users can take surveys, earn points, and redeem prizes.


An app that can be utilized to 'check-in' at locations so that users can show others where they are located. Users can earn badgers and mayorships depending on where they go. It is intended to be used as 'lifelogging' and users can take a picture as a memory of the time they visited a place.


May 24, 2021
Foursquare acquires Unfolded, a provider of a platform for geospatial analytics.
March 18, 2021
Foursquare announces two major advancements to its leading location technology platform: the relaunch of the Places Database and the introduction of Places Enterprise API.
May 31, 2019
Foursquare raises a $150,000,000 series G round from Raine Ventures.
November 1, 2018
Foursquare partners with TripAdvisor.

Trip advisor uses Foursquare's Pilgrim SDK to give users better information based on their location.

October 2018
Foursquare raises a $33,000,000 series F round from Simon Ventures and Union Square Ventures.
January 14, 2016
Foursquare raises a $45,000,000 series E round from Andreessen Horowitz.
February 4, 2014
Foursquare raises a $15,000,000 series D round from Microsoft.
December 19, 2013
Foursquare raises a $35,000,000 series D round from DFJ Growth.
April 11, 2013
Foursquare raises a $41,000,000 venture round from Andreessen Horowitz.
April 11, 2013
Foursquare raises a $41,000,000 series D round from Silver Lake Partners.

Funding rounds


Further reading


Foursquare merges with Factual

Jordan Crook, Anthony Ha


April 6, 2020

Ten Years On, Foursquare Is Now Checking In to You

James D. Walsh


August 27, 2019

What Is Foursquare & How Does It Work?

Gina Poirier


Documentaries, videos and podcasts


Online Marketing Strategy: FOURSQUARE


Walter Thompson
September 10, 2021
Unless you hear it first-hand, it's can be hard to discern if a partner is thinking about privacy, if they are committed to data ethics, and how compliance is woven into their organization's culture.
Romain Dillet
June 28, 2021
Foursquare co-founder Dennis Crowley has announced that he is stepping back from his full-time role at the company. During the first seven years of the company, he was the startup's Chief Executive Officer. In 2016, Crowley moved to an executive chairman position. He's also been running the Foursquare Labs R&D group since then. Going forward, [...]
May 24, 2021
About | Advertise | Contact | Disclaimer | News | The Daily Deal Newsletter by FinSMEs is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.
Danny Crichton
May 20, 2021
Well, that was fast. Just a few months after raising its seed round, announced today that it is being acquired by Foursquare. Terms of the deal were not disclosed. The startup had raised a total of about $6 million when we last checked in with them. The company, founded by a group of ex-Uber [...]


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