Foursquare

Foursquare

Foursquare is a technology platform that specializes in location intelligence that can be utilized to unlock insights for business solutions and consumer products, through a deep understanding of location.

About

Foursquare is a New York City-based company that was founded in 2009 by Dennis Crowley and Naveen Selvadurai. The Foursquare technology platform and various other products are designed to utilize the location of users for targeted advertising and consumer purposes. In addition to its New York headquarters, the company has offices in San Francisco, Seattle, Los Angeles, Chicago, London,and Singapore.

The Foursquare Platform

The Foursquare platform utilizes an understanding of location intelligence to yield customer insights to businesses, enabling them to understand and connect to targeted audiences, measure foot traffic, and track advertising campaigns. The Foursquare developer toolkit includes:

  • Foursquare Analytics
  • Placed powered by Foursquare
  • Pinpoint audiences
  • Pilgrim SDK
  • Places API.

Companies that use Foursquare's technology include:

Snapchat, airbnb, Twitter, Spotify, Yum!, AWS, Uber, Tencent, Apple, Samsung, Microsoft, Snowflake, and Twitter.

Applications

Foursquare features four mobile applications, all of which are available for Android and iOS except Marsbot (IOS only)

Foursquare applications

Application
Function

City Guide

The app allows for users to enter their location and what they are looking for in the city, such as restaurants or shopping. The app will show places that meet the users criteria in the form of a ranking. Users can also see where the establishments are on a map and get directions.

Marsbot Audio for Airpods (OIS only)

This audio app can be used like an audio tour for walking and biking through a US city. Features content from Foursquare, local content providers, and crowdsourced recorded audio snippets from fellow Marsbot users.

Panel

A reward and sweepstake app where users can take surveys, earn points, and redeem prizes.

Swarm

An app that can be utilized to 'check-in' at locations so that users can show others where they are located. Users can earn badgers and mayorships depending on where they go. It is intended to be used as 'lifelogging' and users can take a picture as a memory of the time they visited a place.

Timeline

March 18, 2021
Foursquare announces two major advancements to its leading location technology platform: the relaunch of the Places Database and the introduction of Places Enterprise API.
November 1, 2018
Foursquare partners with TripAdvisor.

Trip advisor uses Foursquare's Pilgrim SDK to give users better information based on their location.

October 2, 2018
Foursquare raises a $33,000,000 series F round from Simon Ventures.
October 2018
Foursquare raises a $33,000,000 series F round from Simon Ventures and Union Square Ventures.
April 11, 2013
Foursquare raises a $41,000,000 series D round from Silver Lake Partners.
June 24, 2011
Foursquare raises a $50,000,000 series C round from Andreessen Horowitz, CrunchFund, O'Reilly AlphaTech Ventures, Spark Capital and Union Square Ventures.
June 29, 2010
Foursquare raises a $20,000,000 series B round from Andreessen Horowitz, Chris Dixon, O'Reilly AlphaTech Ventures, SV Angel and Union Square Ventures.
September 4, 2009
Foursquare raises a $1,350,000 seed round from Alex Rainert, Jack Dorsey, Joshua Schachter, Kevin Rose, O'Reilly AlphaTech Ventures, SV Angel and Union Square Ventures.

Funding rounds

Funding round
Funding type
Funding round amount (USD)
Funding round date
Investment
Foursquare angel round
1,350,000
September 4, 2009
6 Results
Results per page:
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People

Name
Role
LinkedIn

Alex Rainert

Investor

Alexander Pease

Investor

Ashton Kutcher

Investor

Ben Horowitz

Investor

Bijan Sabet

Investor

Chad Stoller

Investor

Chris Dixon

Investor

Chris Hollod

Investor

David Shim

CEO

Dennis Crowley

Founder

Fred Kang

Investor

Jeff Pulver

Investor

Joshua Schachter

Investor

Kevin Rose

Investor

M.G. Siegler

Investor

Marc Andreessen

Investor

Naval Ravikant

Investor

Naveen Selvadurai

Founder

Ramon Ramos

Investor

Rick Webb

Investor

Robin Chan

Investor

Tim O'Reilly

Investor

Todor Tashev

Investor

Tony Mak

Investor

Will Kohler

Investor

Further reading

Title
Author
Link
Type
Date

Foursquare merges with Factual

Jordan Crook, Anthony Ha

Web

April 6, 2020

Ten Years On, Foursquare Is Now Checking In to You

James D. Walsh

Web

August 27, 2019

What Is Foursquare & How Does It Work?

Gina Poirier

Web

Documentaries, videos and podcasts

Title
Date
Link

Online Marketing Strategy: FOURSQUARE

Companies

Company
CEO
Location
Products/Services

News

Title
Author
Date
Publisher
Description
AlleyWatch
March 8, 2021
AlleyWatch
The Pulse of New York Tech
Paige Leskin and Rob Price
December 9, 2020
Business Insider
From Adam Mosseri to Lauren Schutte to Vishal Shah, these are the leaders at Instagram responsible for deciding the Facebook-owned app's future.
Lauren Johnson
December 8, 2020
Business Insider
They're helping marketers analyze data, grow e-commerce, and measure their advertising's effectiveness.
Lucas Matney
October 2, 2019
TechCrunch
Ten years later, Foursquare is far past its scrappy consumer days as it builds out its B2B services, but its latest announcement is thrusting it back into the scrappy consumer business. Onstage at TechCrunch Disrupt SF, Foursquare co-founder Dennis Crowley announced that the company is launching a free version of their Pilgrim SDK, which allows [...]
Jordan Crook
May 31, 2019
TechCrunch
Foursquare just made its first acquisition. The location tech company has acquired Placed from Snap Inc on the heels of a fresh $150 million investment led by the Raine Group. The terms of the deal were not disclosed. Placed founder and CEO David Shim will become President of Foursquare. Placed is the biggest competitor to [...]
Jordan Crook
May 28, 2019
TechCrunch
The role of Product Manager can mean very different things at various companies. Should a product manager be technical? Scientific? Opinionated? J Crowley has run product at three big-name companies. At Foursquare, he led the rebuild of Swarm after a rocky initial launch and eventually became Head of Product. He then moved on to Blue [...]
Jordan Crook
March 8, 2019
TechCrunch
Ten years after the launch of Foursquare at SXSW, the company is laying its technology bare with a futuristic version of its old app that doesn't require a check-in at all. The godfather of location apps is returning to the launchpad with Hypertrending, but this time it hopes to learn what de...
Jordan Crook
November 1, 2018
TechCrunch
Foursquare, the former location-based social network turned enterprise location data platform, has today announced a new partnership with TripAdvisor. TripAdvisor will be using Foursquare's Pilgrim SDK, launched in March 2017, to help the platform better serve users with contextually relevant...

References

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