Foursquare is a New York City-based company that was founded in 2009 by Dennis Crowley and Naveen Selvadurai. The Foursquare technology platform and various other products are designed to utilize the location of users for targeted advertising and consumer purposes. In addition to its New York headquarters, the company has offices in San Francisco, Seattle, Los Angeles, Chicago, London,and Singapore.
The Foursquare platform utilizes an understanding of location intelligence to yield customer insights to businesses, enabling them to understand and connect to targeted audiences, measure foot traffic, and track advertising campaigns. The Foursquare developer toolkit includes:
- Foursquare Analytics
- Placed powered by Foursquare
- Pinpoint audiences
- Pilgrim SDK
- Places API.
Companies that use Foursquare's technology include:
The app allows for users to enter their location and what they are looking for in the city, such as restaurants or shopping. The app will show places that meet the users criteria in the form of a ranking. Users can also see where the establishments are on a map and get directions.
Marsbot Audio for Airpods (OIS only)
This audio app can be used like an audio tour for walking and biking through a US city. Features content from Foursquare, local content providers, and crowdsourced recorded audio snippets from fellow Marsbot users.
A reward and sweepstake app where users can take surveys, earn points, and redeem prizes.
An app that can be utilized to 'check-in' at locations so that users can show others where they are located. Users can earn badgers and mayorships depending on where they go. It is intended to be used as 'lifelogging' and users can take a picture as a memory of the time they visited a place.
Trip advisor uses Foursquare's Pilgrim SDK to give users better information based on their location.
Foursquare merges with Factual
Jordan Crook, Anthony Ha
April 6, 2020
Ten Years On, Foursquare Is Now Checking In to You
James D. Walsh
August 27, 2019
What Is Foursquare & How Does It Work?
Documentaries, videos and podcasts
Online Marketing Strategy: FOURSQUARE