Factual

Factual is a provider of a location data platform designed to maximize data accuracy, transparency, and accessibility. The company's platform uses web service APIs and reusable, customizable web applications to help engineering teams, marketers, and data analysts to build their digital products and market those products with the data on places and people.

Through their platform, Factual offers data for users' decision making using location data and behavior patterns to understand consumer behaviors based on location. Through the platform, the data works to help users understand their customers' visits to their physical locations and the experiences offered by competitors. The insights platform also offers data on users market share, and through that data, helps users find areas they can grow their business and the visits to their store.

Through their targeting platform, Factual offers users data for marketing teams to develop marketing programs for specific audience segments and designed to offer users a better return on investment. The platform uses data to help users develop geofences based on reaching consumers in real-time and creating applicable marketing for specific areas.

Factual's data enrichment offers users first party consumer data to create personalized data profiles and enhance customer analytics in order to help improve a user's personalization and engagement strategies. Through the data enrichment, users are also able to create more representative audience segments and customer models.

Factual places offer users local search, business analytics, and global data on more than 130 million places and points of interest. The dataset is updated regularly to offer users up-to-date information. The platform also allows users to customize location intelligence data in order to build context useful to their use case.