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Factual

Factual

Factual is a Los Angeles-based location data company offering users business growth data.

Factual is a provider of a location data platform designed to maximize data accuracy, transparency, and accessibility. The company's platform uses web service APIs and reusable, customizable web applications to help engineering teams, marketers, and data analysts to build their digital products and market those products with the data on places and people.

Platform
Insights

Through their platform, Factual offers data for users' decision making using location data and behavior patterns to understand consumer behaviors based on location. Through the platform, the data works to help users understand their customers' visits to their physical locations and the experiences offered by competitors. The insights platform also offers data on users market share, and through that data, helps users find areas they can grow their business and the visits to their store.

Targeting

Through their targeting platform, Factual offers users data for marketing teams to develop marketing programs for specific audience segments and designed to offer users a better return on investment. The platform uses data to help users develop geofences based on reaching consumers in real-time and creating applicable marketing for specific areas.

Data Enrichment

Factual's data enrichment offers users first party consumer data to create personalized data profiles and enhance customer analytics in order to help improve a user's personalization and engagement strategies. Through the data enrichment, users are also able to create more representative audience segments and customer models.

Places

Factual places offer users local search, business analytics, and global data on more than 130 million places and points of interest. The dataset is updated regularly to offer users up-to-date information. The platform also allows users to customize location intelligence data in order to build context useful to their use case.

Timeline

April 6, 2020
Foursquare and Factual announce merger.
March 27, 2020
Factual offers free data to customers during COVID-19
January 22, 2020
Factual announces Anna-Liisa Goshawk as Head of Marketing, Europe to help Factual's European growth.
April 19, 2019
Factual launches measurement intelligence to track real-world conversions and optimize campaigns across new and emerging digital channels
September 5, 2018
Factual raises a $42,000,000 venture round from Felicis Ventures and Upfront Ventures.
December 10, 2015
Factual raises a $35,000,000 series B round from Andreessen Horowitz, Data Collective, Heritage Group, Index Ventures, Michael Ovitz, Miramar Venture Partners, Rustic Canyon Partners, Thomas Lehrman, Tiller Partners and Upfront Ventures.
December 9, 2010
Factual raises a $25,000,000 series A round from Andreessen Horowitz, Felicis Ventures, Index Ventures, Michael Ovitz, SV Angel and Upfront Ventures.
February 3, 2010
Factual raises a $1,000,000 seed round from Andreessen Horowitz, Auren Hoffman, Danny Rimer, Esther Dyson, Founder Collective, Gunderson Dettmer, Idealab, Miramar Venture Partners, Richard Rosenblatt and Scott Kurnit.

Funding rounds

People

Name
Role
LinkedIn

Aaron Crow

Employee

Aashish Shukla

Employee

Ahad Rana

Employee

Alex Boswell

Investor

Alex Gezelius

Investor

Alexis Kavazanjian

Employee

Ally Buzzanga

Employee

Artem Boytsov

Employee

Auren Hoffman

Investor

Aydin Senkut

Investor

Ben Coppersmith

Employee

Bill Michels

Employee

Bill Trenchard

Investor

Boris Shimanovsky

Employee

Bradley Geilfuss

Employee

Chris Hallacy

Employee

Chris Yatrakis

Employee

Christian Mata

Employee

Csaba Konkoly

Investor

Daniel A. Ochoa

Employee

Danny Rimer

Investor

Eric Paley

Investor

Esther Dyson

Investor

Eva Ho

Employee

Genie Alfonzo

Employee

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Further reading

Title
Author
Link
Type
Date

Factual Launches Measurement Intelligence to Track Real-World Conversions and Optimize Campaigns Across New and Emerging Digital Channels

Web

April 19, 2019

Documentaries, videos and podcasts

Title
Date
Link

Companies

Company
CEO
Location
Products/Services

References

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