Factual

Factual

Factual is a Los Angeles-based location data company offering users business growth data.

Factual is a provider of a location data platform designed to maximize data accuracy, transparency and accessibility. The company's platform uses web service APIs and reusable, customizable web applications to help engineering teams, marketers and data analysts to build their digital products and market those products with the data on places and people.

Platform

Insights

Through their platform, Factual offers data for users decision making using location data and behavior patterns to understand consumer behaviors based on location. Through the platform, the data works to help users understand their customers visits to their physical locations and the experiences offered by competitors. The insights platform also offers data on users market share, and through that data, helps users find areas they can grow their business and the visits to their store.

Targeting

Through their targeting platform, Factual offers users data for marketing teams to develop marketing programs for specific audience segments and designed to offer users a better return on investment. The platform uses data to help users develop geofences based on reaching consumers in real-time and creating applicable marketing for specific areas.

Data Enrichment

Factual's data enrichment offers users first part consumer data to create personalized data profiles and enhance customer analytics in order to help improve a users personalization and engagement strategies. Through the data enrichment, users are also enabled to create more representative audience segments and customer models.

Places

Factual's places offers users local search, business analytics, and global data on more than 130 million places and points of interest. The dataset is updated regularly to offer users up-to-date information. The platform also allows users to customize location intelligence data in order to build context useful to their use case.

Timeline

April 6, 2020

Foursquare and Factual announce merger.

March 27, 2020

Factual offers free data to customers during COVID-19

January 22, 2020

Factual announced Anna-Liisa Goshawk as Head of Marketing, Europe to help Factual's European growth.

April 19, 2019

Factual launches measurement intelligence to track real-world conversions and optimize campaigns across new and emerging digital channels

Funding rounds

Funding round
Funding type
Funding round amount (USD)
Funding round date
Investment
Factual seed round
1,000,000
February 3, 2010
4 Results
Results per page:
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People

Name
Role
LinkedIn

Aaron Crow

Employee

Aashish Shukla

Employee

Ahad Rana

Employee

Alex Boswell

Investor

Alex Gezelius

Investor

Alexis Kavazanjian

Employee

Ally Buzzanga

Employee

Artem Boytsov

Employee

Auren Hoffman

Investor

Aydin Senkut

Investor

Ben Coppersmith

Employee

Bill Michels

Employee

Bill Trenchard

Investor

Boris Shimanovsky

Employee

Bradley Geilfuss

Employee

Chris Hallacy

Employee

Chris Yatrakis

Employee

Christian Mata

Employee

Csaba Konkoly

Investor

Daniel A. Ochoa

Employee

Danny Rimer

Investor

Eric Paley

Investor

Esther Dyson

Investor

Eva Ho

Employee

Genie Alfonzo

Employee

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Further reading

Title
Author
Link
Type
Date

Factual Launches Measurement Intelligence to Track Real-World Conversions and Optimize Campaigns Across New and Emerging Digital Channels

Web

April 19, 2019

Documentaries, videos and podcasts

Title
Date
Link

Companies

Company
CEO
Location
Products/Services

References

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