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Factual

Factual

Factual is a Los Angeles-based location data company offering users business growth data.

OverviewStructured DataIssuesContributorsActivity
Contents

Factual is a provider of a location data platform designed to maximize data accuracy, transparency, and accessibility. The company's platform uses web service APIs and reusable, customizable web applications to help engineering teams, marketers, and data analysts to build their digital products and market those products with the data on places and people.

Platform
Insights

Through their platform, Factual offers data for users' decision making using location data and behavior patterns to understand consumer behaviors based on location. Through the platform, the data works to help users understand their customers' visits to their physical locations and the experiences offered by competitors. The insights platform also offers data on users market share, and through that data, helps users find areas they can grow their business and the visits to their store.

Targeting

Through their targeting platform, Factual offers users data for marketing teams to develop marketing programs for specific audience segments and designed to offer users a better return on investment. The platform uses data to help users develop geofences based on reaching consumers in real-time and creating applicable marketing for specific areas.

Data Enrichment

Factual's data enrichment offers users first party consumer data to create personalized data profiles and enhance customer analytics in order to help improve a user's personalization and engagement strategies. Through the data enrichment, users are also able to create more representative audience segments and customer models.

Places

Factual places offer users local search, business analytics, and global data on more than 130 million places and points of interest. The dataset is updated regularly to offer users up-to-date information. The platform also allows users to customize location intelligence data in order to build context useful to their use case.

Timeline

April 6, 2020
Foursquare and Factual announce merger.
March 27, 2020
Factual offers free data to customers during COVID-19
January 22, 2020
Factual announces Anna-Liisa Goshawk as Head of Marketing, Europe to help Factual's European growth.
April 19, 2019
Factual launches measurement intelligence to track real-world conversions and optimize campaigns across new and emerging digital channels
September 5, 2018
Factual raises a $42,000,000 venture round from Felicis Ventures and Upfront Ventures.
December 10, 2015
Factual raises a $35,000,000 series B round from Andreessen Horowitz, Data Collective, Heritage Group, Index Ventures, Michael Ovitz, Miramar Venture Partners, Rustic Canyon Partners, Thomas Lehrman, Tiller Partners and Upfront Ventures.
December 9, 2010
Factual raises a $25,000,000 series A round from Andreessen Horowitz, Felicis Ventures, Index Ventures, Michael Ovitz, SV Angel and Upfront Ventures.
February 3, 2010
Factual raises a $1,000,000 seed round from Andreessen Horowitz, Auren Hoffman, Danny Rimer, Esther Dyson, Founder Collective, Gunderson Dettmer, Idealab, Miramar Venture Partners, Richard Rosenblatt and Scott Kurnit.

Funding Rounds

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Patents

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Further Resources

Title
Author
Link
Type
Date

Factual Launches Measurement Intelligence to Track Real-World Conversions and Optimize Campaigns Across New and Emerging Digital Channels

https://www.digitalsignageconnection.com/factual-launches-measurement-intelligence-to-track-real-world-conversions-and-optimize-campaigns-across-new-and-emerging-digital-channels

Web

April 19, 2019

References

factual.com
Is a
Organization
Organization
Company
Company

Company attributes

Industry
Mobile advertising
Mobile advertising
Location-based service
Location-based service
Big data
Big data
Geospatial intelligence
Geospatial intelligence
‌
Geospatial
Location
Los Angeles
Los Angeles
United States
United States
New York City
New York City
B2X
B2B
B2B
Founder
Gil Elbaz
Gil Elbaz
Pitchbook URL
pitchbook.com/profiles.../51369-13
Legal Name
Factual, Inc.
Parent Organization
Foursquare
Foursquare
Number of Employees (Ranges)
500 – 999
Number of Employees
115
Full Address
1999 Avenue of the Stars, 4th Floor, Los Angeles, California (Southern) 90067, US
CIK Number
1,056,673
Place of Incorporation
Colorado
Colorado
Investors
Gunderson Dettmer
Gunderson Dettmer
Andreessen Horowitz (a16z)
Andreessen Horowitz (a16z)
Esther Dyson
Esther Dyson
Michael Ovitz
Michael Ovitz
Idealab
Idealab
Index Ventures
Index Ventures
Richard Rosenblatt
Richard Rosenblatt
‌
Scott Kurnit
...
IRS Number
841,449,911
Founded Date
2008
Email Address
media@factual.com
Phone Number
+13102869400
Total Funding Amount (USD)
103,000,000
Latest Funding Round Date
September 5, 2018
Competitors
Esri
Esri
Qlik
Qlik
Marketo
Marketo
AppsFlyer
AppsFlyer
Autopilot (company)
Autopilot (company)
Emarsys
Emarsys
Outgrow
Outgrow
Geopointe
Geopointe
...
Business Model
Commerce
Stock Symbol
FDCC
Former CEO
Gil Elbaz
Gil Elbaz
Latest Funding Type
Series B round
Series B round
Patents Assigned (Count)
1
Wellfound ID
factual

Other attributes

Blog
blog.factual.com
SIC Code
7,374
Headquarters
Colorado
Colorado
Company Operating Status
Active
Acquirer
Foursquare
Foursquare
Golden logo
Company
HomePress & MediaBlogCareers
We're hiring
Products
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