B2C

B2C, or business-to-consumer, is a business model whereby a company sells a product directly to consumers.

Business-to-Consumer (B2C), is a business model popularized by E-Commerce in the 1990s, where a business is selling directly to its consumer, who is the final user of the business' product. There are several other business models, such as; B2B, B2B2C, etc.

B2C is the most commonly used business/ sales model, although it did not originate in the 90s. B2C was first coined by Michael Aldrich in 1979. In that era, it mostly referenced things like retail shopping, restaurant dining, television advertising, and more. Anywhere a company was directly providing its services or products directly-to-consumers became referred to as a B2C business.

Despite the B2C model's success, it is no simple endeavor to create a successful B2C business. This specific model requires businesses to maintain an impactful relationship with their clientele to ensure recurring business as well as referrals. B2C in brick and mortar establishments became much more difficult to maintain after the arrival of internet commerce, or E-commerce as it is more commonly referred to today. Many storefront businesses, employing B2C tactics, succumbed due to the disruptive nature of the e-commerce conception.

Timeline

People

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Role
LinkedIn

Further reading

Title
Author
Link
Type
Date

Business-to-Consumer: What You Need to Know

Will Kenton

Web

September 22, 2019

What is B2C?

Business News Daily Editor

Web

February 4, 2020

Documentaries, videos and podcasts

Title
Date
Link

What is B2C Marketing? - Definition and Guide

April 23, 2020

Companies

Company
CEO
Location
Products/Services

News

Title
Author
Date
Publisher
Description
Ingrid Lunden
July 22, 2020
TechCrunch
Startups building tech-based platforms to help make investments continue to be in high demand, building on an expanding market of investors getting more confident to rely on technology to undercut broker fees and speed up the process. Today, one of the hopefuls in the space is announcing a growth round to capitalise on that opportunity. [...]
SI Reporter
March 2, 2020
@bsindia
The stock has zoomed 125 per cent against its issue price of Rs 880 per share
Ingrid Lunden
February 26, 2020
TechCrunch
When it comes to the internet, content may be king, but in many cases, the emperor has no clothes: that is to say, the masses may click on interesting stories, video, music and other media, but building a lucrative business around that content can be a struggle, with advertising-based models often providing little in the [...]
T E Narasimhan
December 4, 2019
@bsindia
Read more about Downturn can be a blessing, best time to bring changes: Royal Enfield CEO on Business Standard. In the next 3-6 months, things should start to look-up, says Dasari
Paddy Padmanabhan
October 2, 2019
CIO
A slew of consumer health apps from non-traditional players have hit the market lately. Traditional healthcare providers are also stepping up to meet consumer needs and preferences.

References

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