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Apple (company)

Apple (company)

Apple Inc. is a public company designing and selling personal computers, smartphones, consumer electronics, and software. Its headquarters is located in Cupertino, California and it was founded in 1976.

Apple Inc. is a California-based electronics company with a focus on producing consumer devices.

Products

Products and devices produced by Apple Inc. include iPad, iPhone, AirPods, Apple Watch, HomePod, and MacBook. Each product can give users access to one or more forms of media or technology, including television, music, data storage, and computer applications.The products run on the Mac operating system, which has unique features that are not available on non-Mac systems. Furthermore, the devices have continuity features, which allow for all the devices owned by a user to be connected and synced.

The company also produces software as a service and media options. Some examples of those are iCloud, iTunes, ApplePay, App Store, and Apple TV.

Hardware platforms

Apple Inc. designs and distributes computing equipment and accessories across several product verticals.

Desktop and notebook computers
  • Apple's desktop computing hardware centers around its Macintosh brand and includes the iMac, Mac Pro, and Mac Mini lines.
  • Apple's notebook computers include the MacBook Air and MacBook Pro. Previous products in this category include the iBook and Powerbook lines of notebook computers.
  • In 2020, Apple announced it would start using its own ARM-based systems on a chip (SoC), which the company brands as Apple Silicon, in its desktop and notebook computers.
Phones

The iPhone line of smartphones launched on June 29, 2007, at MacWorld. In the keynote announcing the device, Apple's co-founder and then CEO Steve Jobs described the iPhone as a combination of three hardware concepts:

A widescreen iPod with touch controls; a revolutionary mobile phone; and a breakthrough Internet communications device [...] These are not three separate devices, this is one device, and we are calling it iPhone.

Apple Inc. has released new iPhone hardware each year since launching the product line in 2007. The company has since segmented the iPhone product line into several categories, including its flagship iPhones, the iPhone SE, the iPhone Mini, the iPhone Pro, and the iPhone Pro Max.

Tablets

Apple released the first generation of its iPad line of tablet computer on April 3, 2010. The company segments the iPad product line into its flagship iPad product, as well as the iPad Air, iPad Mini, and iPad Pro. Certain iPad models support accessories like the Apple Pencil and peripherals, such as trackpads and computer mice for navigation.

Watches

Apple Watch is a line of smart watches produced by Apple. The company released the first Apple Watch on April 24, 2015. Since its launch, Apple has added new sensors to the hardware platform over time, including sensors for GPS, barometric pressure, heart rate sensing via ECG, a magnetometer, and others.

Apple Watch can be paired with an array of Apple-designed watch bands, which makes the line of smart watches a fashion accessory as well as a health tracking and mobile communications platform.

Audio
Personal music players

The iPod is a line of portable music players from Apple. The company launched the first generation of its iPod line in October 2001, just under nine months after the company launched the desktop version of its iTunes music library software for the Mac operating system.

The iPod line is segmented into several categories, including the iPod, iPod Nano, iPod Mini, iPod Shuffle, and iPod Touch. As of April 2021, the iPod Touch line is the only iPod-branded product still sold by Apple.

Headphones

Apple Inc. shipped its own wired earbuds with the original iPod and has since released new iterations of its wired earbuds product. In 2012, Apple released an improved version of its wired earbuds, branded as EarPods, which the company says has higher sound quality and improved passive noise blocking due to a more form-fitting shape. Apple's wired headphone options have shipped with a standard 3.5mm headphone jack and its proprietary Lightning connectors. Apple also sells a 3.5mm-to-Lightning adapter.

First-generation AirPods. Image via Apple.com press release announcing the new audio hardware.

Apple also designs and distributes a line of wireless earbuds and headphones under the AirPods brand. Apple released the first generation of AirPods in December 2016. The company released AirPods Pro, which feature active noise cancellation and spatial audio technologies, in October 2019. AirPods Max, a line of over-ear headphones which are Apple's highest-end wireless personal audio product, were released in December 2020.

Speakers

Apple's HomePod is a line of smart speaker products which uses Apple's Siri digital assistant as a voice interface for controlling the device and issuing commands for media playback and smart home functionality. The original HomePod was launched in February 2018 and was discontinued in early 2021. Apple released its lower-priced HomePod Mini in October 2020.

The iPod HiFi was a discontinued home and portable audio product built to be compatible with Apple's iPod line of personal digital music players. The iPod HiFi featured high fidelity speakers and was powered either via power outlet or D-cell batteries.

Home entertainment

Apple TV is the smart television hardware designed and sold by Apple. It runs a version of iOS called tvOS, and gives its users the ability to access streaming video platforms and play audio and video content on a connected television through Apple's AirPlay wireless protocol. Apple also has a subscription video service called AppleTV+, which can be accessed through its Apple TV hardware platform.

Rumored hardware platforms
AR/VR hardware

Early indicators of Apple's interest in augmented reality (AR) emerged in 2015 with the company's acquisition of Metaio, an augmented reality startup spun out in 2003 from Volkswagen. Apple repurposed some of Metaio's technology for its release of ARKit, a software developer kit (SDK) aimed at accelerating the development and implementation of augmented reality applications on iOS devices.

In 2017, Bloomberg reported that Apple was working on its own AR headset product, which at the time was projected for release in 2020.

As of March 2021, Apple analyst and supply chain specialist Ming-Chi Kuo reports that Apple may release a helmet-style mixed reality (MR) headset "in mid-2022" and may release glasses as early as 2025. Kuo indicates that contact lenses may also be on the product roadmap, but he doesn't expect a contact lens product to be released until the 2030s.

Apple Car

Apple has not formally acknowledged rumors that it is working on an electric car.

Rumors that Apple was working on an electric car product began in 2014, when it was reported that Tim Cook assigned former Ford engineer Steve Zadesky as project lead.

In 2018, Apple filed paperwork with the state of California to test 27 self-driving vehicles on California roads. In 2019, Apple acquired self-driving car company Drive.ai.

Apple has been rumored to be in partnership talks with a number of established automakers, including Volkswagen, Hyundai, and Kia Motors, among others.

Timeline

September 14, 2021
Apple unveils the powerful new iPad mini with a larger 8.3-inch Liquid Retina display in four gorgeous finishes.
July 2, 2021
Apple to release a 10.86-inch OLED iPad in 2022 and two new 120Hz OLED iPads in 2023
May 24, 2021
Apple releases iOS 14.6 and iPadOS 14.6 for the iPhone and iPad. These updates include the launch of Apple Card Family and podcast subscriptions.
April 2, 2021
Apple Arcade releases Fantasian and Wonderbox
September 15, 2020
Apple announces Fitness Plus virtual workouts

Apple is launching a new subscription service for virtual fitness classes called Fitness Plus, the company announced during its presentation today.

March 25, 2019
Apple Card credit card is announced.

Apple, in partnership with Goldman Sachs and Mastercard, announce Apple Card, a credit card by Apple with no fees, and gives Apple users the ability to sign up for Apple Card using the Apple Wallet application.

September 24, 2018
MacOS Mojave is released.
June 29, 2007
The first iPhone is released.

On June 29, 2007, Apple releases version 7.3 of iTunes, to coincide with the release of iPhone.

April 1, 1976
Apple was founded by Ronald Wayne, Steve Jobs and Steve Wozniak.

Funding rounds

People

Name
Role
LinkedIn

Aaron Smothers

Investor

Abdullah Tasteper

Investor

Abhigya Ghimire

Investor

Abhishek Navlakha

Investor

Adam Falchook

Investor

Adam Kiyoshi Cline

Investor

Adam Samaan

Investor

Adrian Kuah Wei Chin

Investor

Adryenn Ashley

Investor

Aisling O'Connor

Investor

AJ Dos Santos

Investor

Alan Lewis

Attorney

Alessandro Latif

Investor

Alex Calderon

Investor

Alexander Lucaci

Investor

Alexey Levin

Investor

Allen Prak

Investor

Aman Nischal

Investor

amir christ

Investor

Amir Salehian

Investor

Amit Michael Kapil

Investor

Andrea Kang

Founder

Aniket Shah

Investor

Anthony Barone

Investor

Anthony Dadlani

Investor

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Further reading

Title
Author
Link
Type
Date

Apple introduces its own credit card, the Apple Card

Romain Dillet

Web

Documentaries, videos and podcasts

Title
Date
Link

Introducing Apple Card -- Coming Summer 2019

March 25, 2019

Introducing Apple Fitness+

September 15, 2020

Companies

Company
CEO
Location
Products/Services

Beats Electronics

Culver City, CA

Headphones, music streaming (Beats Music)

Dialog Semiconductor

Reading, United Kingdom

Chip development

Drive.ai

Mountain View, CA

Artificial intelligence, Transportation technology

Lattice Data

San Francisco, CA

Data

NextVR

Newport Beach, CA

Virtual reality events

PrimeSense

Tel-Aviv, Israel

Structured-light 3D scanners

Semetric

London, United Kingdom

Music analytics

Shazam

London, United Kingdom

Music and Image recognition

Topsy

San Francisco, CA

Analytics

Xnor.ai

Seattle, WA

Edge computing, artificial intelligence

News

Title
Author
Date
Publisher
Description
By The Associated Press
October 15, 2021
AP NEWS
___Retail sales climb despite rising prices, supply issuesNEW YORK (AP) -- Americans continued to spend at a solid clip in September even while facing sticker shock in grocery aisles, car lots and restaurants as snarled global supply chains slow the flow of goods.
By MATT O'BRIEN
October 15, 2021
AP NEWS
Amazon's audiobook service Audible and phone apps for reading the holy books of Islam and Christianity have disappeared from the Apple store in mainland China, in the latest examples of the country's tightening rules for internet firms.
Andrew Cunningham
October 13, 2021
Ars Technica
Mediocre speed and a few odd decisions overshadow a neat design.
USA TODAY
October 13, 2021
USA TODAY
On the Talking Tech podcast, Brett Molina talks about the release of Apple's newest products
Julia Kollewe
October 13, 2021
the Guardian
Tents in a campsite at Music Festival, England. Photograph: Rwp Uk/Getty Images
Martin Farrer and agencies
October 13, 2021
the Guardian
Shares in Apple fall as global chip shortage and supply chain issues prompt White House to admit there could be empty shelves during festive season
BBC News
October 13, 2021
BBC News
Reports suggest the firm could produce up to 10 million fewer iPhones due to the chip shortage.
Andrew Cunningham
October 12, 2021
Ars Technica
We expect to hear news about faster Apple Silicon Macs and macOS Monterey.
USA TODAY
October 12, 2021
USA TODAY
Apple confirmed Tuesday it will host a virtual event on Oct. 18, where the company may reveal a new line of MacBook computers and AirPods.
IANS
October 12, 2021
@bsindia
Apple has released iOS 15.0.2, the second update to the iOS 15 operating system that was released in September.
Andrew Cunningham
October 11, 2021
Ars Technica
Apple is still testing iOS and iPadOS 15.1, which will include new features.
Richard Speed
October 11, 2021
go.theregister.com
'Oxidizer and moisture interactions' blamed for iffy spaceship valves
Katherine Hanks
October 11, 2021
go.theregister.com
If assumed consent is informed consent, it's individuals who benefit
ANI
October 10, 2021
@bsindia
Apple routinely stops signing older versions of software updates after new releases come out in order to encourage customers to keep their operating systems up to date.
IANS
October 9, 2021
@bsindia
At present, the app has appeared on LGs content store in several regions, including Germany, Poland, and the Nordic countries
Kellen Browning
October 8, 2021
www.nytimes.com
At the heart of the legal battle is the power Apple wields over its lucrative App Store.
Roger Vincent
October 8, 2021
Los Angeles Times
In a sign that competition among streaming entertainment providers will stay heated in the years ahead, Apple announced Friday that it will roughly double its office presence in the Culver City area where Apple TV+ is based.
Ishaan Gera
October 8, 2021
@bsindia
The cameras and screen are perfect. Longer battery life is also a plus, but heating issues and the absence of a 120Hz display are a problem. Apple could have paid more attention to more minor issues
Khalid Anzar
October 8, 2021
@bsindia
The iPhone 13 Pro is a meaningful upgrade with a bright and smooth display, stellar cameras with industry-first video-centric features, swift performance, and solid on-battery time
IANS
October 7, 2021
@bsindia
Apple on Thursday announced that its Diwali offer is live on Apples official India website and the company is offering first-gen AirPods for free with iPhone 12 and iPhone 12 mini.
SHOW MORE

References

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