Apple (company)

Apple (company)

Apple Inc. is a public company designing and selling personal computers, smartphones, consumer electronics, and software. Its headquarters is located in Cupertino, California and it was founded in 1976.

Apple Inc. is a California-based electronics company with a focus on producing consumer devices.

Products

Products and devices produced by Apple Inc. include iPad, iPhone, AirPods, Apple Watch, HomePod, and MacBook. Each product can give users access to one or more forms of media or technology, including television, music, data storage, and computer applications.The products run on the Mac operating system, which has unique features that are not available on non-Mac systems. Furthermore, the devices have continuity features, which allow for all the devices owned by a user to be connected and synced.

The company also produces software as a service and media options. Some examples of those are iCloud, iTunes, ApplePay, App Store, and Apple TV.

Hardware platforms

Apple Inc. designs and distributes computing equipment and accessories across several product verticals.

Desktop and notebook computers
  • Apple's desktop computing hardware centers around its Macintosh brand and includes the iMac, Mac Pro, and Mac Mini lines.
  • Apple's notebook computers include the MacBook Air and MacBook Pro. Previous products in this category include the iBook and Powerbook lines of notebook computers.
  • In 2020, Apple announced it would start using its own ARM-based systems on a chip (SoC), which the company brands as Apple Silicon, in its desktop and notebook computers.
Phones

The iPhone line of smartphones launched on June 29, 2007, at MacWorld. In the keynote announcing the device, Apple's co-founder and then CEO Steve Jobs described the iPhone as a combination of three hardware concepts:

A widescreen iPod with touch controls; a revolutionary mobile phone; and a breakthrough Internet communications device [...] These are not three separate devices, this is one device, and we are calling it iPhone.

Apple Inc. has released new iPhone hardware each year since launching the product line in 2007. The company has since segmented the iPhone product line into several categories, including its flagship iPhones, the iPhone SE, the iPhone Mini, the iPhone Pro, and the iPhone Pro Max.

Tablets

Apple released the first generation of its iPad line of tablet computer on April 3, 2010. The company segments the iPad product line into its flagship iPad product, as well as the iPad Air, iPad Mini, and iPad Pro. Certain iPad models support accessories like the Apple Pencil and peripherals, such as trackpads and computer mice for navigation.

Watches

Apple Watch is a line of smart watches produced by Apple. The company released the first Apple Watch on April 24, 2015. Since its launch, Apple has added new sensors to the hardware platform over time, including sensors for GPS, barometric pressure, heart rate sensing via ECG, a magnetometer, and others.

Apple Watch can be paired with an array of Apple-designed watch bands, which makes the line of smart watches a fashion accessory as well as a health tracking and mobile communications platform.

Audio
Personal music players

The iPod is a line of portable music players from Apple. The company launched the first generation of its iPod line in October 2001, just under nine months after the company launched the desktop version of its iTunes music library software for the Mac operating system.

The iPod line is segmented into several categories, including the iPod, iPod Nano, iPod Mini, iPod Shuffle, and iPod Touch. As of April 2021, the iPod Touch line is the only iPod-branded product still sold by Apple.

Headphones

Apple Inc. shipped its own wired earbuds with the original iPod and has since released new iterations of its wired earbuds product. In 2012, Apple released an improved version of its wired earbuds, branded as EarPods, which the company says has higher sound quality and improved passive noise blocking due to a more form-fitting shape. Apple's wired headphone options have shipped with a standard 3.5mm headphone jack and its proprietary Lightning connectors. Apple also sells a 3.5mm-to-Lightning adapter.

First-generation AirPods. Image via Apple.com press release announcing the new audio hardware.

Apple also designs and distributes a line of wireless earbuds and headphones under the AirPods brand. Apple released the first generation of AirPods in December 2016. The company released AirPods Pro, which feature active noise cancellation and spatial audio technologies, in October 2019. AirPods Max, a line of over-ear headphones which are Apple's highest-end wireless personal audio product, were released in December 2020.

Speakers

Apple's HomePod is a line of smart speaker products which uses Apple's Siri digital assistant as a voice interface for controlling the device and issuing commands for media playback and smart home functionality. The original HomePod was launched in February 2018 and was discontinued in early 2021. Apple released its lower-priced HomePod Mini in October 2020.

The iPod HiFi was a discontinued home and portable audio product built to be compatible with Apple's iPod line of personal digital music players. The iPod HiFi featured high fidelity speakers and was powered either via power outlet or D-cell batteries.

Home entertainment

Apple TV is the smart television hardware designed and sold by Apple. It runs a version of iOS called tvOS, and gives its users the ability to access streaming video platforms and play audio and video content on a connected television through Apple's AirPlay wireless protocol. Apple also has a subscription video service called AppleTV+, which can be accessed through its Apple TV hardware platform.

Rumored hardware platforms
AR/VR hardware

Early indicators of Apple's interest in augmented reality (AR) emerged in 2015 with the company's acquisition of Metaio, an augmented reality startup spun out in 2003 from Volkswagen. Apple repurposed some of Metaio's technology for its release of ARKit, a software developer kit (SDK) aimed at accelerating the development and implementation of augmented reality applications on iOS devices.

In 2017, Bloomberg reported that Apple was working on its own AR headset product, which at the time was projected for release in 2020.

As of March 2021, Apple analyst and supply chain specialist Ming-Chi Kuo reports that Apple may release a helmet-style mixed reality (MR) headset "in mid-2022" and may release glasses as early as 2025. Kuo indicates that contact lenses may also be on the product roadmap, but he doesn't expect a contact lens product to be released until the 2030s.

Apple Car

Apple has not formally acknowledged rumors that it is working on an electric car.

Rumors that Apple was working on an electric car product began in 2014, when it was reported that Tim Cook assigned former Ford engineer Steve Zadesky as project lead.

In 2018, Apple filed paperwork with the state of California to test 27 self-driving vehicles on California roads. In 2019, Apple acquired self-driving car company Drive.ai.

Apple has been rumored to be in partnership talks with a number of established automakers, including Volkswagen, Hyundai, and Kia Motors, among others.

Timeline

September 15, 2020
Apple announces Fitness Plus virtual workouts

Apple is launching a new subscription service for virtual fitness classes called Fitness Plus, the company announced during its presentation today.

March 25, 2019
Apple Card credit card is announced.

Apple, in partnership with Goldman Sachs and Mastercard, announce Apple Card, a credit card by Apple with no fees, and gives Apple users the ability to sign up for Apple Card using the Apple Wallet application.

September 24, 2018
MacOS Mojave is released.
June 29, 2007
The first iPhone is released.

On June 29, 2007, Apple releases version 7.3 of iTunes, to coincide with the release of iPhone.

April 1, 1976
Apple was founded by Ronald Wayne, Steve Jobs and Steve Wozniak.

Funding rounds

Funding round
Funding type
Funding round amount (USD)
Funding round date
Investment
Apple Post-IPO Equity Debt September 2017
5,000,000,000
4 Results
Results per page:
Page 1 of 1

Products

Product
Description
Website
Industry
Launch date
iPad

Line of tablet computers marketed by Apple, Inc.

Line of ultraportable notebook computers

Compass is a location application that comes pre-installed on the iPhone.

Software application developed by apple inc. for ios devices

Operating system

10 Results
Results per page:
Page 1 of 1

Acquisitions

Acquisition
Acquired company
Acquisition amount (USD)
Date announced
Acquisition of Emagic by Apple
30,000,000
July 1, 2002
10 Results
Results per page:
Page 1 of 1

People

Name
Role
LinkedIn

Aaron Smothers

Investor

Abdullah Tasteper

Investor

Abhigya Ghimire

Investor

Abhishek Navlakha

Investor

Adam Falchook

Investor

Adam Kiyoshi Cline

Investor

Adam Samaan

Investor

Adrian Kuah Wei Chin

Investor

Adryenn Ashley

Investor

Aisling O'Connor

Investor

AJ Dos Santos

Investor

Alan Lewis

Attorney

Alessandro Latif

Investor

Alex Calderon

Investor

Alexander Lucaci

Investor

Alexey Levin

Investor

Allen Prak

Investor

Aman Nischal

Investor

amir christ

Investor

Amir Salehian

Investor

Amit Michael Kapil

Investor

Andrea Kang

Founder

Aniket Shah

Investor

Anthony Barone

Investor

Anthony Dadlani

Investor

Page 1 of 10
...

Further reading

Title
Author
Link
Type
Date

Apple introduces its own credit card, the Apple Card

Romain Dillet

Web

Documentaries, videos and podcasts

Title
Date
Link

Introducing Apple Card -- Coming Summer 2019

March 25, 2019

Introducing Apple Fitness+

September 15, 2020

Companies

Company
CEO
Location
Products/Services

Beats Electronics

Culver City, CA

Headphones, music streaming (Beats Music)

Dialog Semiconductor

Reading, United Kingdom

Chip development

Drive.ai

Mountain View, CA

Artificial intelligence, Transportation technology

Lattice Data

San Francisco, CA

Data

NextVR

Newport Beach, CA

Virtual reality events

PrimeSense

Tel-Aviv, Israel

Structured-light 3D scanners

Semetric

London, United Kingdom

Music analytics

Shazam

London, United Kingdom

Music and Image recognition

Topsy

San Francisco, CA

Analytics

Xnor.ai

Seattle, WA

Edge computing, artificial intelligence

News

Title
Author
Date
Publisher
Description
IANS
April 14, 2021
@bsindia
Fortnite developer Epic Games has announced that it completed a $1 billion round of funding, that includes an additional $200 million strategic investment from Sony Corporation
April 13, 2021
Gizmochina
We are probably several months away from the next iPhone launch but the leaks are already flowing in frequently. Tentatively called the iPhone 13, the series is said to get a big upgrade in display in the 'Pro' version. Amidst this, MySmartPrice has come up with the CAD 3D renders of the iPhone 13. As ...
Ritesh Chugh for the Conversation
April 14, 2021
the Guardian
While many smartphones are advertised as 'water resistant', this doesn't mean they're immune from water damage
USA TODAY
April 13, 2021
USA TODAY
Apple's April 20 event could provide details about the new iPad Pro as well as the Apple Pencil.
April 13, 2021
Gizmodo Australia
Siri has just spilled the beans on when Apple's April event is. Apparently the assistant hasn't heard that snitches get stitches.
Juli Clover
April 13, 2021
MacRumors
Apple today seeded the eighth betas of upcoming iOS 14.5 and iPadOS 14.5 updates to developers for testing purposes, with the new beta updates coming...
Patrick Hearn
April 13, 2021
Digital Trends
Smart home devices need to serve more than one purpose, with, multiple functions available in every device.
Ian Sherr
April 13, 2021
CNET
Documents included in Epic's court filings last week show that the iPhone and iPad represented 7% of Fortnite revenues.
Samuel Axon
April 13, 2021
Ars Technica
A new iPad Pro is expected, among other announcements.
Carla Mozée
April 13, 2021
markets.businessinsider.com
Investors are eyeing the upcoming special event as a possible announcement for a new iPad Pro and a redesigned iMac.
Michael Simon
April 13, 2021
Macworld
Apple has announced that its 2021 Spring Loaded event will be held on April 20 at 10 am PT at Apple Park.
Reuters
April 13, 2021
CTVNews
Apple Inc said on Tuesday it was holding a special event on April 20, with many expecting the tech giant to launch new iPad Pro models and other products ahead of its annual developers' conference in June.
Kris Holt
April 13, 2021
Engadget
Sony has increased its stake in the company with a $200 million investment.
Shawn Knight
April 13, 2021
TechSpot
Apple's refreshed iPad Pro could break cover sooner than later if the information Siri is sharing with some users is true.
Alex Blake
April 13, 2021
Digital Trends
Apple's Spring Loaded event is due to be streamed online on April 20, when the company is expected to unveil a new iPad Pro, an updated iMac, and more.
Ian Sherr
April 13, 2021
CNET
Apple is expected to upgrade the screens of its iPads with a Pro-inspired design. Rumored AirTags may show up too.
Patrick Lucas Austin
April 13, 2021
Time
Apple's next major software update for the iPhone is set to give users more control of their privacy--and alter how advertisers do business.
Mary Meisenzahl and Natasha Dailey
April 13, 2021
Business Insider
Marketing firm Moosylvania surveyed 1,000 millennials to find their favorite brands.
Brian Heater
April 13, 2021
TechCrunch
Apple only dropped info about WWDC two weeks back, but the company just announced another event - this one happening much sooner. After Siri spilled the beans this morning, the company has officially confirmed its next event for April 20. Invites for its "Spring Loaded" event went out just now, sporting what appears to be [...]
Lisa Eadicicco
April 13, 2021
Business Insider
Apple will hold its first major event of 2021 on April 20, where it's expected to unveil new iPad models.
SHOW MORE

References

Page 1 of 2
Golden logo
Text is available under the Creative Commons Attribution-ShareAlike 4.0; additional terms apply. By using this site, you agree to our Terms & Conditions.