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YouTube

YouTube

YouTube is a video-sharing service owned by Google founded in 2005 by Steve Chen, Jawed Karim, and Chad Hurley.

YouTube is an American online video-sharing platform headquartered in San Bruno, California. Three former PayPal employees-Chad Hurley, Steve Chen, and Jawed Karim--created the service in February 2005. Google bought the site in November 2006 for US$1.65 billion, and YouTube operates as a subsidiary of Google.

Platform

YouTube allows users to upload and view videos. They also allow users to rate, share, add to playlists, report and comment on videos, and subscribe to other users and video creators, or channels. Through YouTube, users can access a wide variety of user-generated and corporate media videos. Available content includes video clips, TV show clips, music videos, short and documentary films, audio recordings, movie trailers, live streams, and other content such as video blogging, short original videos, 3D videos, 360-degree videos, YouTube Reels, and educational videos.

YouTube announced in January 2015 that their default playback method would be HMTL5 on supported browsers. Previous to this change, YouTube used Adobe Dynamic Streaming for Flash. Still, the transition to HTML5 streamed video using Dynamic Adaptive Streaming over HTTP for an adaptive bit-rate HTTP-based streaming for optimized bit-rate and quality based on the viewer's network.

As of May 2019, more than 500 hours of video were uploaded to YouTube every minute. That's around 30,000 hours of content per hour. The number of video content hours uploaded every 60 seconds grew approximately 40 percent between 2014 and 2019. YouTube has reported two billion logged-in viewers every month. More than 1 billion hours of video watched every day; this accounted for around 21 percent of global video streaming traffic in October 2018, behind Netflix, which accounted for 26.6 percent.

Revenue

YouTube and creators earn advertising revenue from Google AdSense, a program that targets ads according to site content and audience. YouTube uses its Partner Program for monetization of a user's channel. To be eligible for the program, users require channel owners to have 4,000 watched hours of video over 12 months and at least 1,000 subscribers. Through the Partner Program, affiliated users receive ad revenue from the display, overlay, and video ads. They can receive income from super chats and super stickers and can have channel memberships requiring recurring monthly payments for perks. Affiliates can have a merchandise shelf where viewers can browse and buy merchandise on a channel's watch page. Lastly, affiliates of the Partner Program receive a part of YouTube Premium subscription fees.

The majority of YouTube videos are free to view except subscription-based premium channels, film rentals, YouTube Music, and YouTube Premium. The latter two are subscription services offering ad-free music streaming and ad-free access to all content. Based on reported quarterly advertising revenue, YouTube was estimated to have US$15 billion in annual revenue in 2019.

Mission Statement

YouTube states that their mission is to "give everyone a voice and show them the world."

This statement includes their values, which YouTube lists as

Timeline

July 20, 2021
YouTube announces its latest feature, Super Thanks.
March 10, 2021
YouTube announces it will start deducting taxes from non-US creators starting June, 2021.
February 25, 2021
YouTube announces 'supervised' mode for parent-controlled viewing, a set of features that will give parents more control over what content their kids watch on the streaming platform.
February 18, 2021
YouTube TV offers, HBO Max, Showtime, and Starz for $5 less in new entertainment bundle.
January 13, 2021
YouTube launches a dedicated page for videos that use hashtags
December 3, 2020
YouTube announces that it's launching a new feature that will push commenters to reconsider their hateful and offensive remarks before posting.

June 18, 2020
YouTube announces a new shoppable ad format.
May 29, 2020
YouTube makes video chapters official based on creator's submitted timestamps
March 19, 2020
YouTube launches dedicated COVID-19 home page section.
September 19, 2019
YouTube announces sweeping changes to its verification system.
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Funding rounds

Acquisitions

People

Name
Role
LinkedIn

Aaron Lee

Employee

Aaron Smith

Employee

Aarushi Jain

Employee

Aashna Deepak Patil

Employee

abbie lauren parker

Employee

Abdi Timer

Employee

Abdul AL-Kadiri

Employee

Abeer Khan

Employee

Abhijeet Chauhan

Employee

Abhisek Roy

Employee

Adam Herscher

Employee

Adam Milner

Employee

Adam Sommer

Employee

Adarsh Menon

Employee

Addie Rock

Employee

Adi Iyer

Employee

Aditi Katbamna

Employee

Adrian D'Souza

Employee

Ahmed Marley

Employee

Ahmed Mrad

Employee

Aiqi Liu

Employee

AJ Crane

Employee

Ajayveer Saini

Employee

AKANKSHA HOLANI

Employee

Akanksha Kalra

Employee

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Further reading

Title
Author
Link
Type
Date

YouTube Community Guidelines & Policies - How YouTube Works

Web

Documentaries, videos and podcasts

Title
Date
Link

Google I/O 2013 - Adaptive Streaming for You and YouTube

May 18, 2013

Companies

Company
CEO
Location
Products/Services

News

Title
Author
Date
Publisher
Description
By JAN M. OLSEN
October 13, 2021
AP NEWS
COPENHAGEN, Denmark (AP) -- Participants at a Holocaust remembrance conference in Sweden blamed social media Wednesday for contributing to a global rise in antisemitism, while YouTube and Facebook officials pledged to be part of the solution.
BBC News
October 8, 2021
BBC News
The company says it will prohibit monetizing content which contradicts the science on climate change.
Samantha Leathers
October 6, 2021
Express.co.uk
KYLE GIERSDORF, better known by his screen name Bugha, rose to fame after winning the 2019 Fortnite World Cup at the age of 16.
Shira Ovide
October 5, 2021
www.nytimes.com
And why it isn't about us.
USA TODAY
October 2, 2021
USA TODAY
YouTube TV and NBCUniversal resolved a contract dispute that nearly led to more than a dozen channels dropping from the Google-owned live TV service.
Thomas Claburn
September 30, 2021
go.theregister.com
Public health experts wonder what took so long
BBC News
September 29, 2021
BBC News
RT's German channels were deleted by YouTube for breaching its Covid misinformation policy.
Shira Ovide
September 29, 2021
www.nytimes.com
Amazon's spirit of invention is refreshing, but we need technologists also to think through the consequences.
September 29, 2021
mint
The ban will include any media that claims vaccines are dangerous or lead to chronic health outcomes such as autism, said Matt Halprin, YouTube's vice president for trust and safety
USA TODAY
September 29, 2021
USA TODAY
YouTube said the ban applies to misinformation related to all vaccines as public pressure intensifies on Facebook and other social media companies.
AMANDA SEITZ The Associated Press
September 29, 2021
ABC News
Video-sharing tech platform YouTube on Wednesday announced immediate bans on false claims that vaccines are dangerous and cause health issues like autism, cancer or infertility
By AMANDA SEITZ
September 29, 2021
AP NEWS
YouTube is wiping vaccine misinformation and conspiracy theories from its popular video-sharing platform. The ban on vaccine misinformation, announced in a blog post on Wednesday, comes as countries around the world continue to offer free immunizations for COVID-19 to a somewhat hesitant public.
Davey Alba
September 29, 2021
www.nytimes.com
The new set of policies will cover not just the Covid-19 vaccines or those for routine immunizations against measles and hepatitis B, but will also apply to general claims about vaccines, YouTube said.
The Associated Press
September 29, 2021
CTVNews
YouTube says it has shut two German channels of Russian state broadcaster RT in a move centering on alleged coronavirus misinformation, a decision that drew threats of retaliation from Russia on Wednesday.
September 29, 2021
AP NEWS
BERLIN (AP) -- YouTube has terminated the German channels of Russian state broadcaster RT in a move centering on alleged misinformation related to the coronavirus pandemic.YouTube, which is owned by Google, said Wednesday that two channels were discontinued.
By The Associated Press
September 28, 2021
AP NEWS
Samantha Leathers
September 28, 2021
Express.co.uk
GABRIELLE and Alex Vilumsone, aged six and seven, run the popular children's YouTube channel Gaby & Alex alongside their mother Sabine, earning an astounding £1.5million by April 2020, more than tripling the previous year's earnings.
Neha Alawadhi
September 27, 2021
@bsindia
Raghavan said the firm was constantly adding more product features, depending on how consumers are using some of the existing ones, so that the product becomes more robust
USA TODAY
September 22, 2021
USA TODAY
Facebook, YouTube and Twitter sue Texas to stop a new law cracking down on companies for censoring conservative speech. More legislation is expected.
By Mary-Ann Russon
September 20, 2021
BBC News
Meet the online content creators beating the odds to build successful careers from their passions.
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References

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