YouTube

YouTube

YouTube is a video-sharing service owned by Google founded in 2005 by Steve Chen, Jawed Karim, and Chad Hurley.

YouTube is an American online video-sharing platform headquartered in San Bruno, California. Three former PayPal employees-Chad Hurley, Steve Chen, and Jawed Karim--created the service in February 2005. Google bought the site in November 2006 for US$1.65 billion, and YouTube operates as a subsidiary of Google.

Platform

YouTube allows users to upload and view videos. They also allow users to rate, share, add to playlists, report and comment on videos, and subscribe to other users and video creators, or channels. Through YouTube, users can access a wide variety of user-generated and corporate media videos. Available content includes video clips, TV show clips, music videos, short and documentary films, audio recordings, movie trailers, live streams, and other content such as video blogging, short original videos, 3D videos, 360-degree videos, YouTube Reels, and educational videos.

YouTube announced in January 2015 that their default playback method would be HMTL5 on supported browsers. Previous to this change, YouTube used Adobe Dynamic Streaming for Flash. Still, the transition to HTML5 streamed video using Dynamic Adaptive Streaming over HTTP for an adaptive bit-rate HTTP-based streaming for optimized bit-rate and quality based on the viewer's network.

As of May 2019, more than 500 hours of video were uploaded to YouTube every minute. That's around 30,000 hours of content per hour. The number of video content hours uploaded every 60 seconds grew approximately 40 percent between 2014 and 2019. YouTube has reported two billion logged-in viewers every month. More than 1 billion hours of video watched every day; this accounted for around 21 percent of global video streaming traffic in October 2018, behind Netflix, which accounted for 26.6 percent.

Revenue

YouTube and creators earn advertising revenue from Google AdSense, a program that targets ads according to site content and audience. YouTube uses its Partner Program for monetization of a user's channel. To be eligible for the program, users require channel owners to have 4,000 watched hours of video over 12 months and at least 1,000 subscribers. Through the Partner Program, affiliated users receive ad revenue from the display, overlay, and video ads. They can receive income from super chats and super stickers and can have channel memberships requiring recurring monthly payments for perks. Affiliates can have a merchandise shelf where viewers can browse and buy merchandise on a channel's watch page. Lastly, affiliates of the Partner Program receive a part of YouTube Premium subscription fees.

The majority of YouTube videos are free to view except subscription-based premium channels, film rentals, YouTube Music, and YouTube Premium. The latter two are subscription services offering ad-free music streaming and ad-free access to all content. Based on reported quarterly advertising revenue, YouTube was estimated to have US$15 billion in annual revenue in 2019.

Mission Statement

YouTube states that their mission is to "give everyone a voice and show them the world."

This statement includes their values, which YouTube lists as

Timeline

June 18, 2020

YouTube announces a new shoppable ad format.

May 29, 2020

YouTube makes video chapters official based on creator's submitted timestamps

March 19, 2020

YouTube launches dedicated COVID-19 home page section.

September 19, 2019

YouTube announces sweeping changes to its verification system.

September 19, 2019

YouTube announces sweeping changes to its verification system.

June 18, 2019

YouTube announces that it was reducing its recommendations for borderline videos featuring minors in risky situations.

Funding rounds

Funding round
Funding type
Funding round amount (USD)
Funding round date
Investment
YouTube Series B round
Series B round
8,000,000
April 1, 2006
Sequoia Capital
YouTube Series A round
Series A round
3,500,000
November 1, 2005
Sequoia Capital
2 Results
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People

Name
Role
LinkedIn

Aaron Lee

Employee

Aaron Smith

Employee

Aarushi Jain

Employee

Aashna Deepak Patil

Employee

abbie lauren parker

Employee

Abdi Timer

Employee

Abdul AL-Kadiri

Employee

Abeer Khan

Employee

Abhijeet Chauhan

Employee

Abhisek Roy

Employee

Adam Herscher

Employee

Adam Milner

Employee

Adam Sommer

Employee

Adarsh Menon

Employee

Addie Rock

Employee

Adi Iyer

Employee

Aditi Katbamna

Employee

Adrian D'Souza

Employee

Ahmed Marley

Employee

Ahmed Mrad

Employee

Aiqi Liu

Employee

AJ Crane

Employee

Ajayveer Saini

Employee

AKANKSHA HOLANI

Employee

Akanksha Kalra

Employee

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Further reading

Title
Author
Link
Type
Date

YouTube Community Guidelines & Policies - How YouTube Works

Web

Documentaries, videos and podcasts

Title
Date
Link

Google I/O 2013 - Adaptive Streaming for You and YouTube

May 18, 2013

Companies

Company
CEO
Location
Products/Services

News

Title
Author
Date
Publisher
Description
BBC News
September 24, 2020
BBC News
The developers of the space-themed mystery game now say they want to focus on making the original better.
Alex Hern
September 17, 2020
the Guardian
Extension on Firefox browser will allow users to record information about videos recommended by site
BBC News
September 15, 2020
BBC News
India was TikTok's largest overseas market before the social media app was banned there in June.
BBC News
September 13, 2020
BBC News
Google, YouTube's parent company, is facing a landmark claim over the use of children's data in the UK.
Jamie Doward
September 13, 2020
the Guardian
Young influencers have made US slang and accents cool in British schools. But that's OK, academics tell parents
Joshua Citarella
September 12, 2020
the Guardian
'At this moment, many young people are searching online for a political identity.' Photograph: Instagram
Imran Rahman-Jones
September 9, 2020
BBC News
YouTube is getting rid of community caption subtitles, which could be a problem for some people.
John Naughton
September 6, 2020
the Guardian
A mesmerising, unaccountable kind of algorithm - machine learning - is blinding governments to the technology's often disastrous flaws
Thomas Mackintosh
September 4, 2020
BBC News
TV presenter Emily Hartridge was thrown under a lorry and killed in the accident, a coroner says.
By Leo Kelion
September 2, 2020
BBC News
Campaigners claim Facebook, Twitter and YouTube failed to act on flagged 'clearly harmful posts'.
Brian Barrett
August 31, 2020
Wired
Seemingly small design tweaks to the search results interface may change how and where people find information online.
Press Trust of India
August 31, 2020
@bsindia
The BJP said that over 98% of the dislikes for the YouTube video posted by the party of PM Modis Mann Ki Baat programme came from abroad and alleged involvement of the Congress in this
Gilad Edelman
August 31, 2020
Wired
A leading antitrust scholar says yes. Congress may be listening.
Christopher Knaus
August 27, 2020
the Guardian
Google has approached MPs to convince them against supporting the ACCC draft code for digital platforms. Photograph: SOPA Images/LightRocket/Getty
Ingrid Lunden
August 27, 2020
TechCrunch
Live streaming of video has come into its own during the coronavirus pandemic, with services like Zoom, YouTube, Twitch, Facebook and many others giving people a way to stay connected with each other, run events and continue working even when they can not be in the same physical spaces together. Now, a startup called Restream, [...]
Kevin Munger | The Conversation
August 27, 2020
@bsindia
TikTok has been banned by India along with 58 other Chinese-owned apps in July in response to escalating border tensions between the two countries
BBC News
August 26, 2020
BBC News
The firm says it took down more videos than ever when automatic systems did more of the work.
Taylor Lorenz
August 25, 2020
www.nytimes.com
Fletcher Greene, 38, used to photograph all sorts of celebrities. But when the pandemic hit, the A-listers hid while Gen Z's rising stars stayed in plain sight.
August 21, 2020
WebWire
Panelists include Victoria Alonso, Lisa Cortés, Debra Martin Chase, Carmen Cuba, Lee Daniels, DeVon Franklin, Whoopi Goldberg, Nadia Hallgren, Taraji P. Henson, Franklin Leonard, Delroy Lindo, Tarell Alvin McCraney, Bao Nguyen, Dawn Porter, Gina Prince-Bythewood,Ivette Rodriguez, Bird Runningwater, Misan Sagay, Bryan Stevenson, Elle-Máijá Tailfeathers, Ligiah Villalobos, Lulu Wang, Emil Wilbekin and Roger Ross Williams The Academy of Motion Picture Arts and Sciences recently announced t...
Cecilia D'Anastasio
August 19, 2020
Wired
A retro game champion is suspected of killing an ex-girlfriend and then himself. Gamers now say they warned others about his threatening behavior for years.
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References

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