YouTube

YouTube

YouTube is a video-sharing service owned by Google founded in 2005 by Steve Chen, Jawed Karim, and Chad Hurley.

YouTube is an American online video-sharing platform headquartered in San Bruno, California. Three former PayPal employees-Chad Hurley, Steve Chen, and Jawed Karim--created the service in February 2005. Google bought the site in November 2006 for US$1.65 billion, and YouTube operates as a subsidiary of Google.

Platform

YouTube allows users to upload and view videos. They also allow users to rate, share, add to playlists, report and comment on videos, and subscribe to other users and video creators, or channels. Through YouTube, users can access a wide variety of user-generated and corporate media videos. Available content includes video clips, TV show clips, music videos, short and documentary films, audio recordings, movie trailers, live streams, and other content such as video blogging, short original videos, 3D videos, 360-degree videos, YouTube Reels, and educational videos.

YouTube announced in January 2015 that their default playback method would be HMTL5 on supported browsers. Previous to this change, YouTube used Adobe Dynamic Streaming for Flash. Still, the transition to HTML5 streamed video using Dynamic Adaptive Streaming over HTTP for an adaptive bit-rate HTTP-based streaming for optimized bit-rate and quality based on the viewer's network.

As of May 2019, more than 500 hours of video were uploaded to YouTube every minute. That's around 30,000 hours of content per hour. The number of video content hours uploaded every 60 seconds grew approximately 40 percent between 2014 and 2019. YouTube has reported two billion logged-in viewers every month. More than 1 billion hours of video watched every day; this accounted for around 21 percent of global video streaming traffic in October 2018, behind Netflix, which accounted for 26.6 percent.

Revenue

YouTube and creators earn advertising revenue from Google AdSense, a program that targets ads according to site content and audience. YouTube uses its Partner Program for monetization of a user's channel. To be eligible for the program, users require channel owners to have 4,000 watched hours of video over 12 months and at least 1,000 subscribers. Through the Partner Program, affiliated users receive ad revenue from the display, overlay, and video ads. They can receive income from super chats and super stickers and can have channel memberships requiring recurring monthly payments for perks. Affiliates can have a merchandise shelf where viewers can browse and buy merchandise on a channel's watch page. Lastly, affiliates of the Partner Program receive a part of YouTube Premium subscription fees.

The majority of YouTube videos are free to view except subscription-based premium channels, film rentals, YouTube Music, and YouTube Premium. The latter two are subscription services offering ad-free music streaming and ad-free access to all content. Based on reported quarterly advertising revenue, YouTube was estimated to have US$15 billion in annual revenue in 2019.

Mission Statement

YouTube states that their mission is to "give everyone a voice and show them the world."

This statement includes their values, which YouTube lists as

Timeline

January 13, 2021
YouTube launches a dedicated page for videos that use hashtags
December 3, 2020
YouTube announces that it's launching a new feature that will push commenters to reconsider their hateful and offensive remarks before posting.

June 18, 2020
YouTube announces a new shoppable ad format.
May 29, 2020
YouTube makes video chapters official based on creator's submitted timestamps
March 19, 2020
YouTube launches dedicated COVID-19 home page section.
September 19, 2019
YouTube announces sweeping changes to its verification system.
September 19, 2019
YouTube announces sweeping changes to its verification system.
June 18, 2019
YouTube announces that it was reducing its recommendations for borderline videos featuring minors in risky situations.
April 1, 2006
YouTube raises a $8,000,000 series B round from Sequoia Capital.
November 1, 2005
YouTube raises a $3,500,000 series A round from Sequoia Capital.

Funding rounds

Funding round
Funding type
Funding round amount (USD)
Funding round date
Investment
YouTube Series B round
8,000,000
April 1, 2006
2 Results
Results per page:
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People

Name
Role
LinkedIn

Aaron Lee

Employee

Aaron Smith

Employee

Aarushi Jain

Employee

Aashna Deepak Patil

Employee

abbie lauren parker

Employee

Abdi Timer

Employee

Abdul AL-Kadiri

Employee

Abeer Khan

Employee

Abhijeet Chauhan

Employee

Abhisek Roy

Employee

Adam Herscher

Employee

Adam Milner

Employee

Adam Sommer

Employee

Adarsh Menon

Employee

Addie Rock

Employee

Adi Iyer

Employee

Aditi Katbamna

Employee

Adrian D'Souza

Employee

Ahmed Marley

Employee

Ahmed Mrad

Employee

Aiqi Liu

Employee

AJ Crane

Employee

Ajayveer Saini

Employee

AKANKSHA HOLANI

Employee

Akanksha Kalra

Employee

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Further reading

Title
Author
Link
Type
Date

YouTube Community Guidelines & Policies - How YouTube Works

Web

Documentaries, videos and podcasts

Title
Date
Link

Google I/O 2013 - Adaptive Streaming for You and YouTube

May 18, 2013

Companies

Company
CEO
Location
Products/Services

News

Title
Author
Date
Publisher
Description
Rupert Neate
February 27, 2021
the Guardian
His is no rags to riches story and his usually adept use of social media sometimes goes awry - but 'brand Rishi' seems unstoppable
PCWorld staff
February 26, 2021
PCWorld
Those prices, though.
Dan Whateley
February 26, 2021
Business Insider
Here are people moves in the creator industry, focusing on digital talent agencies, influencer startups, and social media platforms.
By Tiana Coates, as told to Kaila Yu
February 25, 2021
Business Insider
Tiana Coates, owner of Winding Wick Candles in Garland, Texas, created her own business course that saw dozens of signups within days of launching.
Verge Staff
February 25, 2021
The Verge
We asked the staff of The Verge what their favorite devices were to either listen to, enhance, or produce their digital sounds. Here are the speakers, AirPods, mics, headphones, and other gear they like.
Amanda Perelli
February 25, 2021
Business Insider
This week's rundown includes a break down of how much money a college influencer makes on YouTube from ads.
The Ad Council
February 25, 2021
www.prnewswire.com:443
/PRNewswire/ -- The Ad Council and COVID Collaborative today revealed the platform for their COVID-19 Vaccine Education Initiative, "It's Up To You."...
February 25, 2021
The Indian Express
YouTube also announced that the YouTube Kids app will now be available in Hindi and the rollout will begin in the next few days.
AFP
February 24, 2021
CTVNews
YouTube on Wednesday said it will roll out new accounts that let tweens or young teens explore the streaming video service within boundaries set by their parents.
Anthony Ha
February 24, 2021
TechCrunch
We check out Amazon's new smart home device, Airbnb adds flexible search and Hopin is raising even more money. This is your Daily Crunch for February 24, 2021. The big story: We review the Amazon Echo Show 10 Brian Heater spent some time with Amazon's new smart home device, paying particular attention to the screen [...]
USA TODAY
February 24, 2021
USA TODAY
YouTube will launch a new setting that allows children under the age of 13 to access YouTube through a supervised Google account.
Amanda Perelli
February 24, 2021
Business Insider
Meghan Pruitt spoke to Insider about her YouTube business and how much she earns as a part-time nano influencer.
Dan Whateley
February 24, 2021
Business Insider
YouTube creators The Try Guys are working on a new Food Network special to air on TV and Discovery Plus.
Mitchell Clark
February 24, 2021
The Verge
YouTube is announcing its Supervised Experiences feature, which will help parents better control what their kids are able to see on the platform.
By Mark Savage
February 23, 2021
BBC News
Prices have been anchored at £9.99 for years, and Spotify says the situation isn't likely to change.
Baneet Braich
February 23, 2021
IT Business
Researchers discover 30,000 Apple Macs have been infected with mysterious malware, Trudeau and Biden are set to meet virtually today, and we find out why
Zefr
February 22, 2021
www.prnewswire.com:443
/PRNewswire/ -- Zefr, the leading contextual data company for brand safety and brand suitability solutions in video, today announced the appointment of Kristi...
Christine Blosdale
February 22, 2021
www.prnewswire.com:443
/PRNewswire/ -- This February marks the 5 year anniversary of Out of The Box With Christine: The Podcast for Conscious Folk, which was created back in 2016 by...
Tanya Dua
February 22, 2021
Business Insider
Barbie has been on a growth tear with worldwide gross billings surging 19% in the fourth quarter.
Chetan Nayak
February 22, 2021
The Indian Express
Akshat Rathee, Co-Founder of Nodwin Gaming, an Indian Esports startup, explains the importance of streaming in bringing recognition to the sport and eliminating the stigma around it.
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References

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