YouTube

YouTube

YouTube is a video-sharing service owned by Google founded in 2005 by Steve Chen, Jawed Karim, and Chad Hurley.

YouTube is an American online video-sharing platform headquartered in San Bruno, California. Three former PayPal employees-Chad Hurley, Steve Chen, and Jawed Karim--created the service in February 2005. Google bought the site in November 2006 for US$1.65 billion, and YouTube operates as a subsidiary of Google.

Platform

YouTube allows users to upload and view videos. They also allow users to rate, share, add to playlists, report and comment on videos, and subscribe to other users and video creators, or channels. Through YouTube, users can access a wide variety of user-generated and corporate media videos. Available content includes video clips, TV show clips, music videos, short and documentary films, audio recordings, movie trailers, live streams, and other content such as video blogging, short original videos, 3D videos, 360-degree videos, YouTube Reels, and educational videos.

YouTube announced in January 2015 that their default playback method would be HMTL5 on supported browsers. Previous to this change, YouTube used Adobe Dynamic Streaming for Flash. Still, the transition to HTML5 streamed video using Dynamic Adaptive Streaming over HTTP for an adaptive bit-rate HTTP-based streaming for optimized bit-rate and quality based on the viewer's network.

As of May 2019, more than 500 hours of video were uploaded to YouTube every minute. That's around 30,000 hours of content per hour. The number of video content hours uploaded every 60 seconds grew approximately 40 percent between 2014 and 2019. YouTube has reported two billion logged-in viewers every month. More than 1 billion hours of video watched every day; this accounted for around 21 percent of global video streaming traffic in October 2018, behind Netflix, which accounted for 26.6 percent.

Revenue

YouTube and creators earn advertising revenue from Google AdSense, a program that targets ads according to site content and audience. YouTube uses its Partner Program for monetization of a user's channel. To be eligible for the program, users require channel owners to have 4,000 watched hours of video over 12 months and at least 1,000 subscribers. Through the Partner Program, affiliated users receive ad revenue from the display, overlay, and video ads. They can receive income from super chats and super stickers and can have channel memberships requiring recurring monthly payments for perks. Affiliates can have a merchandise shelf where viewers can browse and buy merchandise on a channel's watch page. Lastly, affiliates of the Partner Program receive a part of YouTube Premium subscription fees.

The majority of YouTube videos are free to view except subscription-based premium channels, film rentals, YouTube Music, and YouTube Premium. The latter two are subscription services offering ad-free music streaming and ad-free access to all content. Based on reported quarterly advertising revenue, YouTube was estimated to have US$15 billion in annual revenue in 2019.

Mission Statement

YouTube states that their mission is to "give everyone a voice and show them the world."

This statement includes their values, which YouTube lists as

Timeline

June 18, 2020

YouTube announces a new shoppable ad format.

May 29, 2020

YouTube makes video chapters official based on creator's submitted timestamps

March 19, 2020

YouTube launches dedicated COVID-19 home page section.

September 19, 2019

YouTube announces sweeping changes to its verification system.

September 19, 2019

YouTube announces sweeping changes to its verification system.

June 18, 2019

YouTube announces that it was reducing its recommendations for borderline videos featuring minors in risky situations.

Funding rounds

Funding round
Funding type
Funding round amount (USD)
Funding round date
Investment
YouTube Series B round
8,000,000
April 1, 2006
2 Results
Results per page:
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People

Name
Role
LinkedIn

Aaron Lee

Employee

Aaron Smith

Employee

Aarushi Jain

Employee

Aashna Deepak Patil

Employee

abbie lauren parker

Employee

Abdi Timer

Employee

Abdul AL-Kadiri

Employee

Abeer Khan

Employee

Abhijeet Chauhan

Employee

Abhisek Roy

Employee

Adam Herscher

Employee

Adam Milner

Employee

Adam Sommer

Employee

Adarsh Menon

Employee

Addie Rock

Employee

Adi Iyer

Employee

Aditi Katbamna

Employee

Adrian D'Souza

Employee

Ahmed Marley

Employee

Ahmed Mrad

Employee

Aiqi Liu

Employee

AJ Crane

Employee

Ajayveer Saini

Employee

AKANKSHA HOLANI

Employee

Akanksha Kalra

Employee

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Further reading

Title
Author
Link
Type
Date

YouTube Community Guidelines & Policies - How YouTube Works

Web

Documentaries, videos and podcasts

Title
Date
Link

Google I/O 2013 - Adaptive Streaming for You and YouTube

May 18, 2013

Companies

Company
CEO
Location
Products/Services

News

Title
Author
Date
Publisher
Description
Jon Martindale
November 23, 2020
Digital Trends
YouTube videos are great, but if you want to use one for a quick reaction, GIFs are better. Here's how to make a GIF from a YouTube video in three ways.
Suzanne Humphries
November 22, 2020
www.reviewgeek.com
Screenshots are something most of us create on a regular basis but probably don't give much thought to. They're handy to preserve a visual for reference or evidence, and they're a quick way to share something funny or interesting. But if you're underwhelmed by your device's native screenshot program, you might want to upgrade to one of these great alternatives.
Josh Bell
November 21, 2020
How-To Geek
Since its 1973 premiere on CBS, A Charlie Brown Thanksgiving has been a holiday TV staple. This year, after decades of airing on broadcast and cable channels, this special and other Peanuts animated short films moved exclusively to Apple TV+.
Ishan Patra
November 21, 2020
The Hindu
Here's our curated list of important tech news from this week in byte size.
BBC News
November 20, 2020
BBC News
YouTube says ads will now appear on videos from small-time creators - but they won't get a cut.
Dave Johnson
November 20, 2020
Business Insider
You can enable long videos on YouTube by verifying your Google Account to upload videos longer than 15 minutes.
Amanda Perelli
November 20, 2020
Business Insider
Larray (Larri Merritt) plans to make an EP, post more on YouTube, and go on tour when it is safe to do so, according to A3 Artists Agency.
Michael Crider
November 20, 2020
www.reviewgeek.com
It's been one year since Google released Stadia. It was something truly new: fully-contained, full-quality games, streamed from a platform created for the cloud from the ground up. Stadia's start was rocky, with many (including me!) calling it a "beta" and waiting for the true launch when new players could join a free tier earlier this year.
Mark Jansen
November 20, 2020
Digital Trends
Finding all the best Android apps for your device can be a time-consuming task. We've rounded up our top 100 apps, with something for every occasion.
BBC News
November 20, 2020
BBC News
Fake news about vaccines could hamper the effort to end the pandemic, says a fact-checking group.
Karissa Bell
November 19, 2020
Engadget
YouTube's most popular 9-year-old has landed on a new platform.
Julia Alexander
November 19, 2020
The Verge
YouTube star Ryan Kaji, the creator behind Ryan's World, is getting a new show on Amazon. It marks the latest expansion for Ryan's World.
November 19, 2020
BioSpace
TVM.Bio® Introduces New Tool to Fight COVID Pandemic and Potentially Stop Lockdowns: Smart COVID CardTM Helps Individual Users Verify Negative Disease Status, Keeping Communities, Businesses and Employers Safe Through Data Sharing - read this article along with other careers information, tips and advice on BioSpace
pocket.watch
November 19, 2020
www.prnewswire.com:443
/PRNewswire/ -- Sunlight Entertainment and pocket.watch, the exclusive studio partner for the Ryan's World franchise, today announced a new collaboration with...
Suzanne Humphries
November 19, 2020
www.reviewgeek.com
You've probably heard Patreon mentioned on your favorite podcast or YouTube channel. And at one point, you've probably also wondered what exactly it is, how it works, and why your favorite content creators are always buzzing about it. We dug into every little corner of Patreon to figure all of this out so you can be in the know.
November 19, 2020
The Indian Express
The draft, submitted Thursday by senior lawmakers from the ruling party would allow prosecutors, in consultation with the Foreign Ministry, to designate foreign Internet platforms as breaching Russians' rights by restricting content.
Rob Thubron
November 19, 2020
TechSpot
"After months of allowing content moderators to work from home, faced with intense pressure to keep Facebook free of hate and disinformation, you have forced us back...
Scotty Gomez
November 19, 2020
www.prnewswire.com:443
/PRNewswire/ -- The Uncle Scotty Trading Post is open just in time for the holidays. Find the perfect gift for your NHL fan who wants "to live like a Pro!" The...
Mariella Moon
November 19, 2020
Engadget
Don't be surprised if you start seeing ads on videos made by smaller YouTube creators. The video-sharing website has updated its Terms of Service, and it includes a new section that gives it the right to monetize videos from channels not big enough to be part of its Partner Program. To become eligible for the YouTube Partner Program, a creator has to be living in a country where it's active, has to have 4,000 public watch hours in the last 12 months and has to have over 1,000 subscribers.
Tyler Lacoma
November 18, 2020
Digital Trends
Check out the best YouTube to MP3 converters for your music library. These tools will help you quickly convert YouTube videos to MP3 files for easier listening.
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References

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