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YouTube

YouTube

YouTube is a video-sharing service owned by Google founded in 2005 by Steve Chen, Jawed Karim, and Chad Hurley.

YouTube is an American online video-sharing platform headquartered in San Bruno, California. Three former PayPal employees-Chad Hurley, Steve Chen, and Jawed Karim--created the service in February 2005. Google bought the site in November 2006 for US$1.65 billion, and YouTube operates as a subsidiary of Google.

Platform

YouTube allows users to upload and view videos. They also allow users to rate, share, add to playlists, report and comment on videos, and subscribe to other users and video creators, or channels. Through YouTube, users can access a wide variety of user-generated and corporate media videos. Available content includes video clips, TV show clips, music videos, short and documentary films, audio recordings, movie trailers, live streams, and other content such as video blogging, short original videos, 3D videos, 360-degree videos, YouTube Reels, and educational videos.

YouTube announced in January 2015 that their default playback method would be HMTL5 on supported browsers. Previous to this change, YouTube used Adobe Dynamic Streaming for Flash. Still, the transition to HTML5 streamed video using Dynamic Adaptive Streaming over HTTP for an adaptive bit-rate HTTP-based streaming for optimized bit-rate and quality based on the viewer's network.

As of May 2019, more than 500 hours of video were uploaded to YouTube every minute. That's around 30,000 hours of content per hour. The number of video content hours uploaded every 60 seconds grew approximately 40 percent between 2014 and 2019. YouTube has reported two billion logged-in viewers every month. More than 1 billion hours of video watched every day; this accounted for around 21 percent of global video streaming traffic in October 2018, behind Netflix, which accounted for 26.6 percent.

Revenue

YouTube and creators earn advertising revenue from Google AdSense, a program that targets ads according to site content and audience. YouTube uses its Partner Program for monetization of a user's channel. To be eligible for the program, users require channel owners to have 4,000 watched hours of video over 12 months and at least 1,000 subscribers. Through the Partner Program, affiliated users receive ad revenue from the display, overlay, and video ads. They can receive income from super chats and super stickers and can have channel memberships requiring recurring monthly payments for perks. Affiliates can have a merchandise shelf where viewers can browse and buy merchandise on a channel's watch page. Lastly, affiliates of the Partner Program receive a part of YouTube Premium subscription fees.

The majority of YouTube videos are free to view except subscription-based premium channels, film rentals, YouTube Music, and YouTube Premium. The latter two are subscription services offering ad-free music streaming and ad-free access to all content. Based on reported quarterly advertising revenue, YouTube was estimated to have US$15 billion in annual revenue in 2019.

Mission Statement

YouTube states that their mission is to "give everyone a voice and show them the world."

This statement includes their values, which YouTube lists as

Timeline

March 10, 2021
YouTube announces it will start deducting taxes from non-US creators starting June, 2021.
February 25, 2021
YouTube announces 'supervised' mode for parent-controlled viewing, a set of features that will give parents more control over what content their kids watch on the streaming platform.
February 18, 2021
YouTube TV offers, HBO Max, Showtime, and Starz for $5 less in new entertainment bundle.
January 13, 2021
YouTube launches a dedicated page for videos that use hashtags
December 3, 2020
YouTube announces that it's launching a new feature that will push commenters to reconsider their hateful and offensive remarks before posting.

June 18, 2020
YouTube announces a new shoppable ad format.
May 29, 2020
YouTube makes video chapters official based on creator's submitted timestamps
March 19, 2020
YouTube launches dedicated COVID-19 home page section.
September 19, 2019
YouTube announces sweeping changes to its verification system.
September 19, 2019
YouTube announces sweeping changes to its verification system.
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Funding rounds

People

Name
Role
LinkedIn

Aaron Lee

Employee

Aaron Smith

Employee

Aarushi Jain

Employee

Aashna Deepak Patil

Employee

abbie lauren parker

Employee

Abdi Timer

Employee

Abdul AL-Kadiri

Employee

Abeer Khan

Employee

Abhijeet Chauhan

Employee

Abhisek Roy

Employee

Adam Herscher

Employee

Adam Milner

Employee

Adam Sommer

Employee

Adarsh Menon

Employee

Addie Rock

Employee

Adi Iyer

Employee

Aditi Katbamna

Employee

Adrian D'Souza

Employee

Ahmed Marley

Employee

Ahmed Mrad

Employee

Aiqi Liu

Employee

AJ Crane

Employee

Ajayveer Saini

Employee

AKANKSHA HOLANI

Employee

Akanksha Kalra

Employee

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Further reading

Title
Author
Link
Type
Date

YouTube Community Guidelines & Policies - How YouTube Works

Web

Documentaries, videos and podcasts

Title
Date
Link

Google I/O 2013 - Adaptive Streaming for You and YouTube

May 18, 2013

Companies

Company
CEO
Location
Products/Services

News

Title
Author
Date
Publisher
Description
By The Associated Press
June 15, 2021
AP NEWS
Rishi Iyengar, CNN Business
June 14, 2021
CNN
YouTube is banning several types of advertisers from one of the most prominent spots on its homepage.
Divya Kala Bhavani, Julian Almeida
June 14, 2021
The Hindu
Mark your calendars, players! The pandemic has not stopped 2021's biggest video games event, E3, from shelling out some gaming goodness, from Avatar: Frontiers of Pandora to the biggest Forza Horizon game yet
USA TODAY
June 13, 2021
USA TODAY
The E3 schedule for Sunday is led by Microsoft and Bethesda Softworks, with news expected about the upcoming Halo game and updates for Xbox Game Pass.
June 13, 2021
HT Tech
What were kids looking for in 2020-2021? A Kaspersky study reveals what the kids were more interested in online over the last year and what they were looking for.
USA TODAY
June 11, 2021
USA TODAY
Big Tech has a big hold on our lives, and resentment is growing. If you've about had it, you have great choices outside of the Google sphere.
Davey Alba
June 11, 2021
www.nytimes.com
Vanita Kohli-Khandekar
June 11, 2021
@bsindia
Googles YouTube has created an ecosystem that transcends entertainment, information or education
Ovation TV
June 10, 2021
www.prnewswire.com:443
/PRNewswire/ -- Ovation TV, America's only arts network, has signed on as an official media partner for American Ballet Theatre's ABT Across America tour, set...
Abhishek Chatterjee
June 10, 2021
The Hindu
Fastly, an internet infrastructure company, says the new internet protocol QUIC improves speed and security of data transfer, and has a faster recovery mechanism.
Aditya Saroha
June 10, 2021
The Hindu
With the new cable, the tech giant aims to bolster internet connectivity to users in South America and enhance its existing cable investments in the region.
Taylor Lorenz
June 8, 2021
www.nytimes.com
Many people who have found fame on TikTok are struggling with mental health issues.
Shira Ovide
June 8, 2021
www.nytimes.com
YouTube seems to have shown that it's possible to both upend an industry and help make it stronger.
Priya Krishna
June 8, 2021
www.nytimes.com
The rations often derided as 'Meals, Rarely Edible' have gotten (somewhat) better and become objects of fascination for millions of civilians.
USA TODAY
June 7, 2021
USA TODAY
YouTube said the videos aren't hate speech or violent. Human rights experts disagree, saying they advance China "state violence" of Uyghur Muslims.
Joe Rossignol
June 7, 2021
MacRumors
Apple today announced that the HomePod mini can be set as a default speaker output on the Apple TV 4K starting later this year. Apple also...
Zee News
June 7, 2021
Zee News
If you own a Lamborghini Aventador, then you go to flaunt it.
Amanda Perelli
June 7, 2021
Business Insider
YouTube creator Nate O'Brien started posting videos in 2017 and now makes a full-time living from his finance and lifestyle content.
Tanaya Dutta
June 7, 2021
https://www.gizbot.com/
Apple is going to kick off its annual WWDC (Worldwide Developers Conference) tonight. Due to the COVID-19 pandemic, it will again be an online-only event. It can be watched via the Apple website and its official YouTube channel.
June 7, 2021
xda-developers
Here's how you can watch the WWDC 2021 keynote online where Apple will announce iOS 15, macOS 12, and maybe the new MacBook Pro.
SHOW MORE

References

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