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Twitch

Twitch

Twitch is a livestreaming video platform and community for gamers.

Overview

Twitch (also known as twitch.tv) is an American live video streaming service company and platform, operated as a subsidiary of Amazon.com. Twitch was founded in June 2011 by Justin Kan and Emmett Shear as a spin-off of Justin.tv. The platform operates as a gaming streaming platform with a range of topics and personalities including esports, live sports, online gaming, and just-chatting video. The platform was created as the gaming platform for Justin.tv, but since has grown to include other interests and topics.

Sara Clemens is the current CEO of Twitch, since taking the role in January 2018. Twitch.tv was purchased by Amazon on August 25, 2014 for $970,000,000 USD, with the name Justin.tv being discontinued in the acquisition. The service accounted for 40% of all livestreaming traffic in the US in 2014 (only behind Google) and reached an average of 15 million daily viewers by 2019.

Demographics and statistics

Twitch makes up a major marketshare of livestreaming, including a broad range of broadcasters, viewers, advertisers, communities, and games. The platform reached 3.8 million unique broadcasters over February 2020, and 1.44 million concurrent viewers on average as of March 2020. League of Legends is the most-viewed game of all-time on Twitch, with over 29 billion views as of April 2020.

According to TwitchTracker, the number of average monthly broadcasts on Twitch has risen from 300,000 in 2012 to 3.84 million in 2020. Average concurrent channels have also risen from 2,200 in 2012 to 56,400 in 2020.

Twitch is mostly used by males, with a 2017 ComScore report showing about 81.5% of its user base were men. Half of those men were between the age of eighteen and thirty four. The male-female split has decreased recently, with the gender split falling to 65%-35% male-female by the second quarter of 2019.

Revenue

Twitch is monetized through multiple income channels, including advertising, subscription fees, and percentages from in-app currency. The platform gained an estimated $1.54 billion in 2019, with over $300,000,000 USD coming through advertising. Advertising is shown before, during, and/or after streams. Twitch's on-site currency, called 'Bits', allows viewers to purchase livestream features including shout-outs, more noticeable messages, and special chat gifs and emojis.

Twitch has two subscriptions models, Twitch Turbo and Amazon's Twitch Prime, which allow viewers to subscribe to individual channels, support their preferred streamers, and view streams with no ads or pre-roll advertisements. Subscriptions allow consumers access to certain subscription-only streams and chats.

Twitch Prime is included with an Amazon Prime or Prime Video account, which cost $12.99 and $8.99 per month respectively. Twitch Turbo costs $8.99 per month.

The platform estimates 62% of viewers engage with esports or gaming personalities through chat or other avenues daily, with over 70% of those offering monetary support for their streamers. In addition, a Nielsen report shows 64% of gaming audiences purchase products recommended by broadcasters, which are often linked to Twitch's parent company Amazon for purchase.

Timeline

June 4, 2021
Twitch releases major updates to their emotes which includes animated emotes, follower emotes and a library for emotes.
April 22, 2021
Twitch announces users will be able to make threaded replies in Twitch chat starting.
March 24, 2021
1DF dedicates an entire day to the Twitch Student community by featuring women student streamers, in honor of 1,000 DreamsFund's Twitch Student Scholarship.
March 2, 2021
Twitch releases its first-ever transparency report, detailing its efforts to safeguard the 26 million people who visit its site daily.
October 2020
Twitch updates its community guidelines to more explicitly lay out its ban on terrorist and extremist content.
August 2020
Twitch launches threaded replies as a 30-day experiment to 50 percent of channels.
May 28, 2020
Merck KGaA announces an innovative collaboration with Twitch.
December 10, 2019
Twitch retains its three most popular streamers, Benjamin Lupo "DrLupo", Saqib Zahid "Lirik," and Timothy Betar "TimTheTatman" with exclusive, multiyear contracts.
September 26, 2019
Twitch gets a slightly new look 8 years after its launch.
2018
Since its launch in 2018, the grant program, specifically created for up-and-coming women broadcasters on Twitch, has raised over $260,000 to support close to 200 talented content creators across the globe.
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Funding rounds

People

Name
Role
LinkedIn

Emmett Shear

Co-Founder, CEO

Alec Lee

Employee

Arthur Yamamoto

Employee

Benjamin Wilkinson

Employee

Bobby Carp

Employee

Brooke Van Dusen

Employee

Bryan Christmas

Employee

Chris Lyon

Employee

Chris Millward

Employee

Colin Carrier

Employee

Corey Reese

Investor

Danny Hernandez

Employee

David Tobiano

Employee

Diego Martinez

Employee

Elliott Star

Employee

Eric Goldman

Investor

Ethan Kurzweil

Board member

Francine Lee

Employee

GarethLewin

Employee

Guillaume Luccisano

Employee

Ivan Marcin

Employee

Jacob Woodward

Employee

Jessica Rudock

Employee

Jim Whims

Board member

Joanna Samuels

Employee

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Further reading

Title
Author
Link
Type
Date

Documentaries, videos and podcasts

Title
Date
Link

Companies

Company
CEO
Location
Products/Services

News

Title
Author
Date
Publisher
Description
Katyanna Quach
October 12, 2021
go.theregister.com
Astronomers will be searching for clues on how the Solar System formed
BBC News
October 7, 2021
BBC News
The livestreaming site says a mistake exposed its data to a malicious third party on the internet.
Alex Scroxton
October 7, 2021
ComputerWeekly.com
Investigations are ongoing into a 125GB data breach that hit livestreaming platform Twitch, apparently the work of hacktivists
Kari Paul
October 6, 2021
the Guardian
Hacker claims to have carried out the attack to 'foster competition' in online gaming
By Joe Tidy & David Molloy
October 6, 2021
BBC News
Documents, shared in online forums appear to show records of payments made to streamers.
Ax Sharma
October 6, 2021
Ars Technica
Twitch confirms the data breach but is investigating the full extent.
USA TODAY
October 6, 2021
USA TODAY
Amazon-owned streaming platform Twitch suffered a data breach and had its source code published online. Also leaked: what streamers were being paid.
Kellen Browning
October 6, 2021
www.nytimes.com
Included in the breach was a list that purportedly showed how much money each of the platform's streamers had earned in the past two years.
Samantha Leathers
October 6, 2021
Express.co.uk
KYLE GIERSDORF, better known by his screen name Bugha, rose to fame after winning the 2019 Fortnite World Cup at the age of 16.
Alex Scroxton
October 6, 2021
ComputerWeekly.com
Users of livestreaming platform Twitch may be at risk after a 125GB torrent of data was leaked
BBC News
October 5, 2021
BBC News
Video-sharing platforms have a legal duty to enforce strict rules - or be fined or even suspended.
Taylor Hatmaker
September 13, 2021
TechCrunch
Twitch filed a lawsuit late last week against two people on its own platform for running automated hate and harassment campaigns. The harassment, often targeted at Black and LGBTQ streamers, manifests in a unique Twitch phenomenon as a "hate raid." On Twitch, creators regularly point viewers toward another friendly account after their stream concludes to [...]
USA TODAY
September 6, 2021
USA TODAY
Apps emphasizing livestreaming including TikTok, Twitch and Instagram are rapidly altering the social media landscape, a new report by App Annie says.
Samantha Leathers
September 6, 2021
Express.co.uk
THE VIDEO game streaming industry has seen a boom since the inception of Twitch's platform in 2011, with an estimated total of 740 million streamers making money by gaming online. Some of the top earners are bringing in as much as £2milllion every year playing the likes of Grand Theft Auto from their bedrooms.
Samantha Leathers
September 2, 2021
Express.co.uk
ONLINE live streaming allows an audience to interact directly with their favourite celebrities, gamers, authors and so much more, creating a community virtually. Platforms such as Twitch have seen astronomical growth as the popularity of live streaming continues to grow exponentially after lockdown. So, how much money can be earned from this form of streaming?
USA TODAY
September 2, 2021
USA TODAY
Many streamers on Twitch are boycotting the platform on Sept. 1 to protest the company's failure to prevent "hate raids" on streams from bot accounts.
Richard Dal Porto
September 1, 2021
TechCrunch
Hello friends and welcome to Daily Crunch, bringing you the most important startup, tech and venture capital news in a single package.
Amanda Silberling
September 1, 2021
TechCrunch
Over the last month, Twitch users have become increasingly concerned and frustrated with bot-driven hate raids. To protest Twitch's lack of immediate action to prevent targeted harassment of marginalized creators, some streamers are going dark to observe #ADayOffTwitch today. Per the protest, users are sharing a list of demands for the Amazon-owned Twitch. They want [...]
BBC News
August 31, 2021
BBC News
Twitch says it wishes the American, 34, "nothing but the best in everything that comes next".
AFP
August 29, 2021
The Hindu
The hashtag has become a magnet for complaints over the past month, largely from female, non-white and LGBTQ players, that Twitch is failing to stop internet trolls running amok -- all while taking 50 percent of streamers' earnings.
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References

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