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Twitch

Twitch

Twitch is a live streaming video platform and community for gamers.

Overview

Twitch (also known as twitch.tv) is an American live video streaming service company and platform, operated as a subsidiary of Amazon.com. Twitch was founded in June 2011 by Justin Kan and Emmett Shear as a spin-off of Justin.tv. The platform operates as a gaming streaming platform with a range of topics and personalities including esports, live sports, online gaming, and just-chatting video. The platform was created as the gaming platform for Justin.tv, but since has grown to include other interests and topics.

Sara Clemens is the current CEO of Twitch, since taking the role in January 2018. Twitch.tv was purchased by Amazon on August 25, 2014 for $970,000,000 USD, with the name Justin.tv being discontinued in the acquisition. The service accounted for 40% of all live streaming traffic in the US in 2014 (only behind Google) and reached an average of 15 million daily viewers by 2019.

Demographics and statistics

Twitch makes up a major marketshare of live streaming, including a broad range of broadcasters, viewers, advertisers, communities, and games. The platform reached 3.8 million unique broadcasters over February 2020, and 1.44 million concurrent viewers on average as of March 2020. League of Legends is the most-viewed game of all-time on Twitch, with over 29 billion views as of April 2020.

According to TwitchTracker, the number of average monthly broadcasts on Twitch has risen from 300,000 in 2012 to 3.84 million in 2020. Average concurrent channels have also risen from 2,200 in 2012 to 56,400 in 2020.

Twitch is mostly used by males, with a 2017 ComScore report showing about 81.5% of its user base were men. Half of those men were between the age of eighteen and thirty four. The male-female split has decreased recently, with the gender split falling to 65%-35% male-female by the second quarter of 2019.

Revenue

Twitch is monetized through multiple income channels, including advertising, subscription fees, and percentages from in-app currency. The platform gained an estimated $1.54 billion in 2019, with over $300,000,000 USD coming through advertising. Advertising is shown before, during, and/or after streams. Twitch's on-site currency, called 'Bits', allows viewers to purchase livestream features including shout-outs, more noticeable messages, and special chat gifs and emojis.

Twitch has two subscriptions models, Twitch Turbo and Amazon's Twitch Prime, which allow viewers to subscribe to individual channels, support their preferred streamers, and view streams with no ads or pre-roll advertisements. Subscriptions allow consumers access to certain subscription-only streams and chats.

Twitch Prime is included with an Amazon Prime or Prime Video account, which cost $12.99 and $8.99 per month respectively. Twitch Turbo costs $8.99 per month.

The platform estimates 62% of viewers engage with esports or gaming personalities through chat or other avenues daily, with over 70% of those offering monetary support for their streamers. In addition, a Nielsen report shows 64% of gaming audiences purchase products recommended by broadcasters, which are often linked to Twitch's parent company Amazon for purchase.

Timeline

June 4, 2021
Twitch releases major updates to their emotes which includes animated emotes, follower emotes and a library for emotes.
April 22, 2021
Twitch announces users will be able to make threaded replies in Twitch chat starting.
March 24, 2021
1DF dedicates an entire day to the Twitch Student community by featuring women student streamers, in honor of 1,000 DreamsFund's Twitch Student Scholarship.
March 2, 2021
Twitch releases its first-ever transparency report, detailing its efforts to safeguard the 26 million people who visit its site daily.
October 2020
Twitch updates its community guidelines to more explicitly lay out its ban on terrorist and extremist content.
August 2020
Twitch launches threaded replies as a 30-day experiment to 50 percent of channels.
May 28, 2020
Merck KGaA announces an innovative collaboration with Twitch.
December 10, 2019
Twitch retains its three most popular streamers, Benjamin Lupo "DrLupo", Saqib Zahid "Lirik," and Timothy Betar "TimTheTatman" with exclusive, multiyear contracts.
September 26, 2019
Twitch gets a slightly new look 8 years after its launch.
2018
Since its launch in 2018, the grant program, specifically created for up-and-coming women broadcasters on Twitch, has raised over $260,000 to support close to 200 talented content creators across the globe.
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Funding rounds

People

Name
Role
LinkedIn

Emmett Shear

Co-Founder, CEO

Alec Lee

Employee

Arthur Yamamoto

Employee

Benjamin Wilkinson

Employee

Bobby Carp

Employee

Brooke Van Dusen

Employee

Bryan Christmas

Employee

Chris Lyon

Employee

Chris Millward

Employee

Colin Carrier

Employee

Corey Reese

Investor

Danny Hernandez

Employee

David Tobiano

Employee

Diego Martinez

Employee

Elliott Star

Employee

Eric Goldman

Investor

Ethan Kurzweil

Board member

Francine Lee

Employee

GarethLewin

Employee

Guillaume Luccisano

Employee

Ivan Marcin

Employee

Jacob Woodward

Employee

Jessica Rudock

Employee

Jim Whims

Board member

Joanna Samuels

Employee

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Further reading

Title
Author
Link
Type
Date

Documentaries, videos and podcasts

Title
Date
Link

Companies

Company
CEO
Location
Products/Services

News

Title
Author
Date
Publisher
Description
Benefit Cosmetics
June 21, 2021
www.prnewswire.com:443
/PRNewswire/ -- Benefit Cosmetics, the leading beauty and no. 1 brow brand worldwide*, announces the launch of its official channel on Twitch...
Ben Sisario
June 16, 2021
www.nytimes.com
The gaming platform is becoming increasingly attractive to artists, who can earn money by cultivating fan tribes that express their loyalty through patronage.
Shira Ovide
June 8, 2021
www.nytimes.com
YouTube seems to have shown that it's possible to both upend an industry and help make it stronger.
By Jane Wakefield
June 8, 2021
BBC News
Cloud computing provider Fastly, which was behind the problems, said it was implementing a fix.
DNA Web Team
June 8, 2021
DNA India
Several websites including Reddit, Pinterest, Twitch down after CDN provider suffers outage - Several websites suffered an outage after CDN service provider Fastly went down in several regions. The affected websites include Reddit, Twitch, Pinterest, The Guardian, among others.
Manish Singh
June 8, 2021
TechCrunch
Countless popular websites including Reddit, Spotify, Twitch, Stack Overflow, GitHub, gov.uk and news outlets the Guardian, the New York Times, BBC, Financial Times are currently facing an outage. Typically glitches at a vital internet infrastructure service provider prompts a wide outage of this nature. An apparent glitch at Fastly, a popular CDN provider, is thought [...]
Jackson Worthington
June 7, 2021
www.abc.net.au
Custodians of the Southern Hemisphere's longest timber jetty want to hashtag the tourist attraction into the 21st century in a bid to survive a winter-induced tourism downturn.
Cecilia D'Anastasio
June 6, 2021
Wired
The livestreaming platform for gamers helped pioneer the patronage systems that prop up so much of the internet today.
Ellie Gibson
June 4, 2021
the Guardian
Over lockdown, comedian, mother of two and former games journalist Ellie Gibson took up livestreaming, loved the community - and learned to love playing again
Devon Delfino
June 4, 2021
Business Insider
TOS is an acronym that means "Terms of Service." It refers to the rules you have to follow on online platforms and has become a meme on certain sites.
Amanda Silberling
June 4, 2021
TechCrunch
Twitch announced today that they will release major updates to their Emotes this month to celebrate their 10th anniversary. These new features will include Animated Emotes, Follower Emotes, and a Library for Emotes. Since the origin of the live streaming platform for gamers, Emotes - Twitch's version of emojis - have been a key component [...]
Aman Kidwai
June 3, 2021
Business Insider
Lenke Taylor sent employees cookies, hosted virtual events, and invested in diversity and inclusion.
ALSAC/St. Jude Children's Research Hospital
June 3, 2021
www.prnewswire.com:443
/PRNewswire/ -- Thousands of content creators from around the world joined St. Jude PLAY LIVE® to raise a record-breaking more than $4 million for St. Jude...
Steven Asarch
June 2, 2021
Business Insider
Livestreamers are gambling on off-shore cryptocurrency websites like Stakes.com, earning huge prize amounts.
ELONGATE
June 2, 2021
www.prnewswire.com:443
/PRNewswire/ -- ELONGATE, el primer crypto token benéfico del mundo, donó 150.000 dólares estadounidenses a la National Kidney Foundation (Fundación Nacional...
Cecilia D'Anastasio
June 2, 2021
Wired
What does it look like when women's long-held interest in gaming is finally accepted into the mainstream--and embraced by billion-dollar industries?
ELONGATE
June 1, 2021
www.prnewswire.com:443
/PRNewswire/ -- ELONGATE, the world's first charity crypto token has donated USD$150,000 to the National Kidney Foundation as part of their weekly charity...
Insider Intelligence
June 1, 2021
Business Insider
We forecast the number of esports viewers to increase by 11.4% in 2021, and it will continue to rise through 2023.
Kylie Robison
May 28, 2021
Business Insider
After getting laid off, the designer of virtual character CodeMiko bought a motion capture suit and has gained a huge following on Twitch.
Emma Witman
May 27, 2021
Business Insider
DM is an acronym for a "direct message" sent online. It can refer to private communication on any number of social media platforms.
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References

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