Marketing is the technique of gaining awareness, and ultimately customers, through communication by different techniques.
This is an activity that aims to make a profit by satisfying the needs of customers. This is a very general definition that shows the essence of any marketing activities - the ability to sell a product or service to the target audience.
In a broader sense, marketing is a complex discipline that includes the ability to analyze a niche and competitors, predict consumer demand, and skillfully build communications with the target audience. In short, a professional marketer must understand how to turn the needs of people (B2C) or organizations (B2B) for services and goods into consumer demand.
Thus, if to describe marketing briefly, it is an activity to satisfy the needs of customers. Actually, it is the main goal of all marketing strategies of the company.
It is not enough to understand what marketing is, you need to constantly implement marketing strategies in practice. Then you will achieve great success in your business.
What is Marketing Today? With Seth Godin
December 19, 2019