Golden Recursion Inc. logoGolden Recursion Inc. logo
Advanced Search
Marketing

Marketing

Activities to gain and keep customers, providing value to them through offerings and communication about offerings

Marketing is the technique of gaining awareness, and ultimately customers, through communication by different techniques.

This is an activity that aims to make a profit by satisfying the needs of customers. This is a very general definition that shows the essence of any marketing activities - the ability to sell a product or service to the target audience.

In a broader sense, marketing is a complex discipline that includes the ability to analyze a niche and competitors, predict consumer demand, and skillfully build communications with the target audience. In short, a professional marketer must understand how to turn the needs of people (B2C) or organizations (B2B) for services and goods into consumer demand.

Thus, if to describe marketing briefly, it is an activity to satisfy the needs of customers. Actually, it is the main goal of all marketing strategies of the company.

It is not enough to understand what marketing is, you need to constantly implement marketing strategies in practice. Then you will achieve great success in your business.

Timeline

Patents

Further Resources

Title
Author
Link
Type
Date

What is Marketing Today? With Seth Godin

Web

December 19, 2019

News

Title
Author
Date
Publisher
Description
Janet Balis
March 10, 2021
Harvard Business Review
There's no going back to the old normal.
Golden logo
By using this site, you agree to our Terms & Conditions.