Digital marketing refers to all marketing activities that make use of an electronic device or internet. Digital channels include search engines, social media and email to reach current and potential customers.
You can reach more people with digital marketing than traditional advertising and target those who are most likely buy your product or services. It's also more affordable than traditional advertising and allows you to track your success and pivot as needed.
Digital marketing is advertising that is delivered via digital channels like search engines, websites and social media. Digital marketing allows companies to endorse products, services, or brands through these online media channels. Digital marketing is a popular way for consumers to find products. Think with Google marketing insight found that 48% consumers search for products using search engines. 33% of these people search on brand websites, and 26% use mobile apps to search.