Beyond Meat

Beyond Meat

Beyond Meat makes plant-based meat alternatives such as burgers, sausages, chicken strips, and ground beef. Beyond Meat was founded in 2009 by Ethan Brown and is based in Los Angeles, California.

Beyond Meat makes plant-based meat alternatives such as burgers, sausages, chicken strips, and ground beef. Beyond Meat was founded in 2009 by Ethan Brown and is based in Los Angeles, California. Founder Ethan Brown grew up on a dairy farm in Western Maryland and previously pursued a career in clean energy where he learned about the impact of livestock on climate change.

In April 2013, Whole Foods began selling plant-based meat products across the United States made by Beyond Meat. Plant-based meat products made by Beyond Meat are a combination of soy and vegetable proteins, and on July 23, 2018, Beyond Meat received the non-GMO verification from the Non-GMO Project after a year long non-GMO verification process.

In April 2019, ahead of going public, Beyond Meat increased the size of its shares and has plans to offer 9.5 million shares at $23-25. The company applied to list on Nasdaq under the ticker symbol BYND and is expected to begin trading May 2, 2019. Book-running managers for the offering include Goldman Sachs & Co. LLC, J.P. Morgan and Credit Suisse as lead managers as well as BofA Merrill Lynch and Jefferies and William Blair as co-manager.

As of April 2019, Beyond Meat was not making a profit but had seen an increase in revenue from $16.2 million in 2016 to $87.9 million in 2018.

In 2018 Beyond Meat and its competitor Impossible Foods both won the United NationsChampions of the Earth Award in the category of Science and Innovation.

Products and markets

Beyond Meat burgers, sausages and crumbles are sold in grocery stores and restaurants in the US. Grocery stores that sell Beyond Meat products include Kroger, Safeway, Publix, Target and Wegmans. In grocery stores, Beyond Meat burgers are sold in the meat case and are not targeted specifically to vegans or vegetarians.

Restaurants in the US with the Beyond Burger on their menu include TGI Fridays, Del Taco, Hamburger Mary’s Bar and Grill and Brasserie Ruhlmann (New York City). The product is also served at Universities and them parks such as Legoland.

The Beyond Meat Burger was launched at Canadian fast food restaurant A&W in July 2018. In March, 2019, Beyond Meat and A&W began offering a vegan breakfast sandwich with vegan sausage and egg. The Beyond Meat Burrito became available in the Canadian restaurant chain, Quesada Burritos & Tacos in February 2019.

Product composition and nutrition

The main ingredients in the original Beyond Burger are pea protein, beet coloring and beet juice, to give the essence of “bloody”. Potato starch and coconut oil help create juiciness. The 2.0 burger available at Carl’s Jr. and A&W include brown rice and mung bean proteins for taste and texture that resembles meat. Lab technicians at the Beyond Meat research and development lab in El Segundo, California, are trained meat sommeliers.

Research by the Beyond Meat team on how to replicate aspects of beef with plant-based ingredients, has involved placing traditional hamburgers into an MRI machine to micro-analyse how the proteins and fats are assembled. Plant-based ingredients were then arranged to mimic the protein and fat structures in beef burgers.

Nutritionally, the Beyond Burger patty has 20 grams of protein and approximately 20 grams of fat, which are levels comparable to a beef patty. The use of food processing steps, where plant ingredients are heated, cooled and exposed to pressure, has attracted some criticism. The Beyond Burger has 30 percent of the daily recommended iron and zero cholesterol.

Environmental impact

A report commissioned by Beyond Meat compared the environmental impact of producing a quarter pound of Beyond Burger with a quarter pound of U.S. beef burger and was conducted by the Center for Sustainable Systems at University of Michigan. The report found that Beyond Burger production uses 99 percent less water, 93 percent less land, create 90 percent fewer greenhouse gas emissions and need 46 percent less energy than beef burger production.

Beyond Meat has reduced its environmental impact through shifting packaging of the Beyond Sausage from plastic to a fully compostable tray. The company has implemented water recirculation systems at their Missouri production facility to reduce water usage by 80 percent. Solar tubes are installed at its headquarters.


Beyond Meat investors include Bill Gates, Leonardo DiCaprio, Twitter co-founders Biz Stone and Evan Williams, venture capital firm Kleiner Perkins Caufield and Byers, former McDonald’s CEO Don Thompson, the Humane Society and meat company Tyson Foods. According to a statement in April 2019, Tyson sold its 6.5 percent stake in Beyond Meat.

Series A

On April 11, 2011, Beyond Meat closed their series A funding round, raising $2,000,000 in capital.

Series B

On January 1, 2012, Beyond Meat closed their series B funding round, raising an undisclosed amount of funding.

Series C

On May 1, 2013 Beyond Meat announced a series C funding round, closing the round with an undisclosed amount of funding from Closed Loop Capital.

Series D

On July 29, 2014, Beyond Meat announced a series D funding round, closing the round with an undisclosed amount of funding from Obvious Ventures.

Series E

On October 15, 2015, Beyond Meat closed their series E funding round with $17,000,000 in funding from S2G Ventures, Obvious Ventures, Kleiner Perkins, Innovative Fund, Closed Loop Capital, and Bill Gates.

Series F

On October 11, 2016, Beyond Meat announced it completed their series F funding round, raising an undisclosed amount of funding from General Mills, Power Plant Ventures, The Humane Society of the United States, and Tyson Foods.

Series G

On December 8, 2017, Beyond Meat raised $55,000,000 in series G funding from Cleveland Avenue, Power Plant Foods, and Tyson Foods.


May 2, 2019

Beyond Meat started trading on the Nasdaq

Shares were priced at $25 a share Wednesday evening started trading at $46 a share shortly after noon on the Nasdaq, and went to $65.75 by the end of the session, for a gain of 163%. Beyond Meat's market cap went from about $1.5 billion Wednesday night to around $3.8 billion Thursday afternoon.

May 2019

Beyond Meat has an explosive public offering with a current market cap of more than $9.4 billion.

November 16, 2018

Beyond Meat applies for IPO

The company said it had applied to list its common stock on the Nasdaq under the symbol "BYND," with an initial offering size of $100 million.

November 12, 2018

Beyond Burger launches in UK

After a 3 month delay due to supply chain issues, the Beyond Burger is now on sale in UK supermarkets and restaurants.

October 5, 2018

Beyond Meat raises a $50,000,000 series H round from Cleveland Avenue, Evolution VC Partners and DNS Capital.

December 8, 2017

Beyond Meat raises a $5,500,000 series G round from PowerPlant Ventures, Tyson Foods, Cleveland Avenue and DNS Capital.

October 15, 2015

Beyond Meat raises a $17,000,000 series E round from S2G Ventures, Obvious Ventures, Innovative Fund, Closed Loop Capital, DNS Capital, Kleiner Perkins Caufield & Byers and Bill Gates.

April 11, 2011

Beyond Meat raises a $2,000,000 series A round.

Funding rounds

Funding round
Funding type
Funding round amount (USD)
Funding round date
12 Results
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Adhiraj Kohli


Biz Stone


Bruce Friedrich


Caitlin Winfrey


Carolyn O


Cinthia Villalobos


Craig Shapiro


Danny O'Malley


Drue Freeman



Evan Williams


Felix Reyes


Frank Willemsen


Galia Kut


Ivy Chen


J Skyler Fernandes


Jamie Grass


Josh Friedman


Jungju Kim


Kedar Deshpande


Kevin Boylan


Marian Spector


Mario Reyes


Noah Swartz


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Further reading


12 places to find Beyond Meat and Impossible Burgers in LA

Mona Holmes

A persistent CEO, a meat buyer, and a gamble—how fake meat finally made it to beef aisle

Chase Purdy

Alton Brown on the End of Meat as We Know It

Alton Brown

Availability in Restaurants, Distribution and Retail


Beyond Meat Has Just Sold More Than 11 Million Vegan Beyond Burgers

Kat Smith

Europe’s Largest Poultry Producer Brings Vegan Beyond Meat to Germany!

Michelle Neff

Plant-based protein company Beyond Meat files for IPO

Victoria Cavaliere, CNN


The Bill Gates-backed company that's reinventing meat

Marc Gunther

With $72 Million in Funding, the Entrepreneur Behind Beyond Meat Pursues Innovation Over Profit

Stephen J. Bronner

Documentaries, videos and podcasts


Beyond Meat: The Beyond Burger Taste Test!

June 29, 2016

Beyond Sausage Taste Test & Reaction HONEST Review - Beyond Meat Sausage | Vegan Sausage #Vegan FOOD

April 19, 2018


December 11, 2016

Trying MEATLESS Beyond Burger VS REAL Burger ft. Ava Gordy, Shira Lazar | What's Trending Originals!

June 17, 2017




Jan Dutkiewicz, Gabriel N. Rosenberg
August 7, 2020
Fast food joints are cheap, convenient, and widely available. And if they swapped out beef for alternative proteins, they could transform the food system.
Jonathan Shieber
July 17, 2020
From a partnership with the Russian company 3D Bioprinting Solutions to make chicken meat replacements using plant material and lab cultured chicken cells to an expansion of its Beyond Fried Chicken pilots to Southern California, KFC is aggressively pushing forward with its experiments around the future of food. In Russia, that means providing 3D Bioprinting [...]
JD Alois
July 14, 2020
Crowdfund Insider
Click HERE to find out ⭐ Pre-IPO Shares of Impossible Foods Available at Manhattan Street Capital. | Crowdfund Insider: Global Fintech News, including Crowdfunding, Blockchain and more.
Tom Polansek
February 24, 2020
Cargill Inc [CARG.UL] will launch plant-based hamburger patties and ground "fake meat" products in April, the company said on Monday, challenging Beyond Meat and Impossible Foods for sales in grocery stores, cafeterias and restaurants.
Stephanie Mlot
January 30, 2020
Following a successful test launch in Atlanta last summer, KFC is expanding its Beyond Fried Chicken to restaurants in Kentucky, North Carolina, and Tennessee. The plant-based menu items will be available for a ...
Richa Naidu
January 29, 2020
Beyond Meat said on Wednesday it will supply plant-based "fried chicken" to several KFC stores in Tennessee and North Carolina, after a test conducted last year showed strong consumer demand.
Jonathan Shieber
January 29, 2020
Beyond Meat, the publicly traded producer of plant-based protein replacements for meat, is currently giving other companies in the alternative meat space an education in just how finicky appealing to consumer tastes can be. On the same day that the Canadian Tim Horton's restaurant chain is dropping Beyond Meat products from its menus, the company [...]
Josh Constine
January 27, 2020
What if it was easier to eat salad than junk food? Most diet routines take a ton of time, whether you're cooking from scratch, making a meal kit, or seeking out a nutritious restaurant. But on-demand prepared food delivery companies like Sprig that tried to eliminate that work have gone bankrupt from poor unit economics. [...]
Reuters Editorial
January 24, 2020
The world's largest burger chain McDonald's Corp said this month that it would expand its test of a plant-based meat product with Beyond Meat patties in Canada, and other chains also are looking to serve vegan customers.
By Stacy Liberatore For
January 17, 2020
Mail Online
Nestlé is adding a plant-based sausage to its lineup of imitation meats that claims to taste as 'juicy and firm' as the real thing. The firm noted that it also uses less carbon dioxide to make.
Jonathan Shieber
December 30, 2019
The age of alternative meats is upon us. Beyond Meat is a $5 billion public company selling burgers in Canadian McDonald's and American Carl's Jr., breakfast sausages in Dunkin, and even chicken in a limited trial at KFC. Meanwhile, Impossible Foods has become a runaway hit at Burger Kings around the country. And the company [...]
Andrew Winston
December 30, 2019
Harvard Business Review
From climate protests to vegan burgers.
Jordan Valinsky
December 5, 2019
Beyond Meat is bringing its Beyond Burger to some Costco stores, where it will be sold in packs of eight.
Carmen Reinicke
December 4, 2019
Clovis Oncology is the most expensive short bet on the market, a title once held by Beyond Meat
Carmen Reinicke
December 4, 2019
Business Insider
To short a share of Clovis Oncology, traders have to pay a whopping 109% borrow fee, according to data from S3 Partners, a financial analytics firm.
Irene Jiang
November 28, 2019
Business Insider
Tofurky, one of the first plant-based "meat" products, was made so that vegans and vegetarians wouldn't feel left out at Thanksgiving.
Carmen Reinicke
November 15, 2019
Ellen DeGeneres and Portia de Rossi are kicking themselves for not investing in Beyond Meat ahead of its blockbuster IPO (BYND)
Carmen Reinicke
November 12, 2019
Beyond Meat insiders are rushing to sell after the company's post-IPO lockup expired. Here's how much each sold for.
Tanya Dua
November 12, 2019
Business Insider
Banza has benefitted from the plant-based protein wave and popularity of brands including Impossible Foods and Beyond Meat.
Carmen Reinicke
November 5, 2019
A Wall Street firm lays out a scenario where Beyond Meat could boost its sales 62% by partnering with McDonald's


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