Beyond Meat

Beyond Meat

Beyond Meat makes plant-based meat alternatives such as burgers, sausages, chicken strips, and ground beef. Beyond Meat was founded in 2009 by Ethan Brown and is based in Los Angeles, California.

Beyond Meat makes plant-based meat alternatives such as burgers, sausages, chicken strips, and ground beef. Beyond Meat was founded in 2009 by Ethan Brown and is based in Los Angeles, California. Founder Ethan Brown grew up on a dairy farm in Western Maryland and previously pursued a career in clean energy where he learned about the impact of livestock on climate change.

In April 2013, Whole Foods began selling plant-based meat products across the United States made by Beyond Meat. Plant-based meat products made by Beyond Meat are a combination of soy and vegetable proteins, and on July 23, 2018, Beyond Meat received the non-GMO verification from the Non-GMO Project after a year long non-GMO verification process.

In April 2019, ahead of going public, Beyond Meat increased the size of its shares and has plans to offer 9.5 million shares at $23-25. The company applied to list on Nasdaq under the ticker symbol BYND and is expected to begin trading May 2, 2019. Book-running managers for the offering include Goldman Sachs & Co. LLC, J.P. Morgan and Credit Suisse as lead managers as well as BofA Merrill Lynch and Jefferies and William Blair as co-manager.

As of April 2019, Beyond Meat was not making a profit but had seen an increase in revenue from $16.2 million in 2016 to $87.9 million in 2018.

In 2018 Beyond Meat and its competitor Impossible Foods both won the United NationsChampions of the Earth Award in the category of Science and Innovation.

Products and markets

Beyond Meat burgers, sausages and crumbles are sold in grocery stores and restaurants in the US. Grocery stores that sell Beyond Meat products include Kroger, Safeway, Publix, Target and Wegmans. In grocery stores, Beyond Meat burgers are sold in the meat case and are not targeted specifically to vegans or vegetarians.

Restaurants in the US with the Beyond Burger on their menu include TGI Fridays, Del Taco, Hamburger Mary’s Bar and Grill and Brasserie Ruhlmann (New York City). The product is also served at Universities and them parks such as Legoland.

The Beyond Meat Burger was launched at Canadian fast food restaurant A&W in July 2018. In March, 2019, Beyond Meat and A&W began offering a vegan breakfast sandwich with vegan sausage and egg. The Beyond Meat Burrito became available in the Canadian restaurant chain, Quesada Burritos & Tacos in February 2019.

Product composition and nutrition

The main ingredients in the original Beyond Burger are pea protein, beet coloring and beet juice, to give the essence of “bloody”. Potato starch and coconut oil help create juiciness. The 2.0 burger available at Carl’s Jr. and A&W include brown rice and mung bean proteins for taste and texture that resembles meat. Lab technicians at the Beyond Meat research and development lab in El Segundo, California, are trained meat sommeliers.

Research by the Beyond Meat team on how to replicate aspects of beef with plant-based ingredients, has involved placing traditional hamburgers into an MRI machine to micro-analyse how the proteins and fats are assembled. Plant-based ingredients were then arranged to mimic the protein and fat structures in beef burgers.

Nutritionally, the Beyond Burger patty has 20 grams of protein and approximately 20 grams of fat, which are levels comparable to a beef patty. The use of food processing steps, where plant ingredients are heated, cooled and exposed to pressure, has attracted some criticism. The Beyond Burger has 30 percent of the daily recommended iron and zero cholesterol.

Environmental impact

A report commissioned by Beyond Meat compared the environmental impact of producing a quarter pound of Beyond Burger with a quarter pound of U.S. beef burger and was conducted by the Center for Sustainable Systems at University of Michigan. The report found that Beyond Burger production uses 99 percent less water, 93 percent less land, create 90 percent fewer greenhouse gas emissions and need 46 percent less energy than beef burger production.

Beyond Meat has reduced its environmental impact through shifting packaging of the Beyond Sausage from plastic to a fully compostable tray. The company has implemented water recirculation systems at their Missouri production facility to reduce water usage by 80 percent. Solar tubes are installed at its headquarters.

Funding

Beyond Meat investors include Bill Gates, Leonardo DiCaprio, Twitter co-founders Biz Stone and Evan Williams, venture capital firm Kleiner Perkins Caufield and Byers, former McDonald’s CEO Don Thompson, the Humane Society and meat company Tyson Foods. According to a statement in April 2019, Tyson sold its 6.5 percent stake in Beyond Meat.

Series A

On April 11, 2011, Beyond Meat closed their series A funding round, raising $2,000,000 in capital.

Series B

On January 1, 2012, Beyond Meat closed their series B funding round, raising an undisclosed amount of funding.

Series C

On May 1, 2013 Beyond Meat announced a series C funding round, closing the round with an undisclosed amount of funding from Closed Loop Capital.

Series D

On July 29, 2014, Beyond Meat announced a series D funding round, closing the round with an undisclosed amount of funding from Obvious Ventures.

Series E

On October 15, 2015, Beyond Meat closed their series E funding round with $17,000,000 in funding from S2G Ventures, Obvious Ventures, Kleiner Perkins, Innovative Fund, Closed Loop Capital, and Bill Gates.

Series F

On October 11, 2016, Beyond Meat announced it completed their series F funding round, raising an undisclosed amount of funding from General Mills, Power Plant Ventures, The Humane Society of the United States, and Tyson Foods.

Series G

On December 8, 2017, Beyond Meat raised $55,000,000 in series G funding from Cleveland Avenue, Power Plant Foods, and Tyson Foods.

Timeline

November 17, 2020

Beyond Meat launches plant-based minced pork in China.

November 16, 2020

Beyond Meat launches two new versions of its Beyond Burgers.

November 16, 2020

Beyond Meat launches new burgers that are juicier and lower in saturated fat.

May 2, 2019

Beyond Meat starts trading on the Nasdaq

Shares were priced at $25 a share Wednesday evening started trading at $46 a share shortly after noon on the Nasdaq, and went to $65.75 by the end of the session, for a gain of 163%. Beyond Meat's market cap went from about $1.5 billion Wednesday night to around $3.8 billion Thursday afternoon.

May 2019

Beyond Meat has an explosive public offering with a current market cap of more than $9.4 billion.

November 16, 2018

Beyond Meat applies for IPO

The company said it had applied to list its common stock on the Nasdaq under the symbol "BYND," with an initial offering size of $100 million.

November 12, 2018

Beyond Burger launches in UK

After a 3 month delay due to supply chain issues, the Beyond Burger is now on sale in UK supermarkets and restaurants.

Funding rounds

Funding round
Funding type
Funding round amount (USD)
Funding round date
Investment
Beyond Meat Series F round, October 2016
October 11, 2016
12 Results
Results per page:
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Products

Product
Launch date
Website
Industry
Beyond Beef
6 Results
Results per page:
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People

Name
Role
LinkedIn

Adhiraj Kohli

Employee

Biz Stone

Investor

Bruce Friedrich

Investor

Caitlin Winfrey

Employee

Carolyn O

Employee

Cinthia Villalobos

Employee

Craig Shapiro

Investor

Danny O'Malley

Employee

Drue Freeman

Investor

Ethan Brown

Founder

Evan Williams

Investor

Felix Reyes

Employee

Frank Willemsen

Investor

Galia Kut

Investor

Ivy Chen

Employee

J Skyler Fernandes

Investor

Jamie Grass

Employee

Josh Friedman

Employee

Jungju Kim

Investor

Kedar Deshpande

Employee

Kevin Boylan

Investor

Marian Spector

Employee

Mario Reyes

Employee

Noah Swartz

Employee

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Further reading

Title
Author
Link
Type
Date

12 places to find Beyond Meat and Impossible Burgers in LA

Mona Holmes

A persistent CEO, a meat buyer, and a gamble—how fake meat finally made it to beef aisle

Chase Purdy

Alton Brown on the End of Meat as We Know It

Alton Brown

Availability in Restaurants, Distribution and Retail

Web

Beyond Meat Has Just Sold More Than 11 Million Vegan Beyond Burgers

Kat Smith

Beyond Meat Is Bound to Be the Next $40 Billion Food Company

Luke Lango

Web

October 19, 2020

Europe’s Largest Poultry Producer Brings Vegan Beyond Meat to Germany!

Michelle Neff

Plant-based protein company Beyond Meat files for IPO

Victoria Cavaliere, CNN

Web

The Bill Gates-backed company that's reinventing meat

Marc Gunther

With $72 Million in Funding, the Entrepreneur Behind Beyond Meat Pursues Innovation Over Profit

Stephen J. Bronner

Documentaries, videos and podcasts

Title
Date
Link

Beyond Meat: The Beyond Burger Taste Test!

June 29, 2016

Beyond Sausage Taste Test & Reaction HONEST Review - Beyond Meat Sausage | Vegan Sausage #Vegan FOOD

April 19, 2018

BUILDING MEAT FROM PLANTS w/BEYOND MEAT'S ETHAN BROWN

December 11, 2016

Trying MEATLESS Beyond Burger VS REAL Burger ft. Ava Gordy, Shira Lazar | What's Trending Originals!

June 17, 2017

Companies

Company
CEO
Location
Products/Services

News

Title
Author
Date
Publisher
Description
Theo Golden
November 26, 2020
Business Insider
Louis Florentin-Lee at 174-year old Lazard Asset Management beats 75% of his peers and his benchmark using ESG investing without paying Tesla-like prices.
Jonathan Shieber
November 16, 2020
TechCrunch
Beyond Meat has launched two new versions of its Beyond Burgers, the company announced today. The two new options will be available on store shelves in 2021, but will be on offer at a two-day pop up event in Los Angeles for folks to try. The new Beyond Burger patties are designed to mirror the [...]
Ian Carlos Campbell
November 16, 2020
The Verge
Beyond Meat announced two new burgers as successors to its current plant-based Beyond Burger -- one that's juicier and another that the company says has 55 percent less saturated fat than a traditional 80 / 20 beef burger. The company plans to launch the burgers in early 2021.
Jon Fingas
November 16, 2020
Engadget
Beyond Meat has unveiled next-generation plant burgers that are juicier while reducing fat and calories.
Brian Cooley
November 16, 2020
CNET
Now What finds out why Beyond Meat now makes two different burgers.
Emily Graffeo
November 10, 2020
markets.businessinsider.com
REUTERS/Jason Lee Shares of Beyond Meat plunged 22% Tuesday after the plant-based burger maker reported a large revenue miss and slow sales gr...
Engadget
November 10, 2020
Engadget
Need advice on where to find and Xbox Series X or Xbox Series S? We can tell you how and where to find them. Also, we reviewed the iPhone 12 mini and iPhone 12 Pro Max.
The Associated Press
November 10, 2020
CTVNews
Beyond Meat's stock plummeted Monday after company executives struggled to explain the company's weaker-than-expected third quarter sales and answer questions about whether it will make plant-based burgers for McDonald's.
Kate Taylor
November 10, 2020
Business Insider
Pizza Hut is the first national chain to roll out a plant-based pizza.
Pizza Hut
November 10, 2020
www.prnewswire.com:443
/PRNewswire/ -- Pizza Hut is no stranger to innovation. From creating iconic pizzas like the Original Pan® Pizza and Original Stuffed Crust® - the brand is...
Jonathan Shieber
November 9, 2020
TechCrunch
Beyond Meat's partnership with McDonald's to develop the McPlant burger wasn't enough to keep shares from collapsing after the company posted third-quarter earnings that fell far below analysts' expectations. The big miss sent shares tumbling nearly 29% in after markets closed Monday after reporting it generated $94.4 million in revenues and a loss of 28 [...]
Jonathan Shieber
November 9, 2020
TechCrunch
After tumbling earlier today, Beyond Meat shares are shooting upward on news that the company did indeed collaborate with McDonald's on its new McPlant vegetarian menu. McDonald's made waves this morning when it announced its new McPlant, and the company's statement, which said that the new plant-based patty and chicken substitute formulation was made in-house, [...]
Kate Taylor
November 9, 2020
Business Insider
"Beyond Meat and McDonalds co-created the plant-based patty," a representative for Beyond Meat said.
Oilprice.com
November 6, 2020
www.prnewswire.com:443
/PRNewswire/ -- The world's eCommerce king has found itself in a war that it may not be able to win. Its competitors are a group of specialty players that are...
Adrienne Day
October 5, 2020
Grist
Toriano Gordon has found runaway success with Vegan Mob, his meatless take on barbecue.
Jan Dutkiewicz, Gabriel N. Rosenberg
August 7, 2020
Wired
Fast food joints are cheap, convenient, and widely available. And if they swapped out beef for alternative proteins, they could transform the food system.
Jonathan Shieber
July 17, 2020
TechCrunch
From a partnership with the Russian company 3D Bioprinting Solutions to make chicken meat replacements using plant material and lab cultured chicken cells to an expansion of its Beyond Fried Chicken pilots to Southern California, KFC is aggressively pushing forward with its experiments around the future of food. In Russia, that means providing 3D Bioprinting [...]
JD Alois
July 14, 2020
Crowdfund Insider
Click HERE to find out ⭐ Pre-IPO Shares of Impossible Foods Available at Manhattan Street Capital. | Crowdfund Insider: Global Fintech News, including Crowdfunding, Blockchain and more.
Tom Polansek
February 24, 2020
U.S.
Cargill Inc [CARG.UL] will launch plant-based hamburger patties and ground "fake meat" products in April, the company said on Monday, challenging Beyond Meat and Impossible Foods for sales in grocery stores, cafeterias and restaurants.
Stephanie Mlot
January 30, 2020
Geek.com
Following a successful test launch in Atlanta last summer, KFC is expanding its Beyond Fried Chicken to restaurants in Kentucky, North Carolina, and Tennessee. The plant-based menu items will be available for a ...
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References

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