Beyond Meat

Beyond Meat

Beyond Meat makes plant-based meat alternatives such as burgers, sausages, chicken strips, and ground beef. Beyond Meat was founded in 2009 by Ethan Brown and is based in Los Angeles, California.

Beyond Meat makes plant-based meat alternatives such as burgers, sausages, chicken strips, and ground beef. Beyond Meat was founded in 2009 by Ethan Brown and is based in Los Angeles, California. Brown grew up on a dairy farm in Western Maryland and previously pursued a career in clean energy, where he learned about the impact of livestock on climate change.

In April 2013, Whole Foods began selling plant-based meat products across the United States made by Beyond Meat. Plant-based meat products made by Beyond Meat are a combination of soy and vegetable proteins. On July 23, 2018, Beyond Meat received the non-GMO verification from the Non-GMO Project after a year-long verification process.

In April 2019, ahead of going public, Beyond Meat increased the size of its shares and planned to offer 9.5 million shares at $23-25. The company is listed on the Nasdaq under the ticker symbol BYND and began trading in May 2019. Book-running managers for the offering included Goldman Sachs & Co. LLC, J.P. Morgan and Credit Suisse as lead managers as well as BofA Merrill Lynch and Jefferies and William Blair as co-manager.

As of April 2019, Beyond Meat was not making a profit but had seen an increase in revenue from $16.2 million in 2016 to $87.9 million in 2018.

In 2018, Beyond Meat and its competitor Impossible Foods both won the United NationsChampions of the Earth Award in the category of Science and Innovation.

Products and markets

Beyond Meat burgers, sausages, and crumbles are sold in grocery stores and restaurants in the US, including Kroger, Safeway, Publix, Target, and Wegmans. Beyond Meat burgers are sold in stores in the meat case and are not targeted specifically to vegans or vegetarians.

Examples of restaurants in the US with the Beyond Burger on their menu include TGI Fridays, Del Taco, Hamburger Mary’s Bar, Taco Bell, Dunkin' Donuts, Carl's Burger, and Veggie Grill. The product is also served at Universities and them parks such as Legoland.

The Beyond Meat Burger was launched at Canadian fast food restaurant A&W in July 2018. In March 2019, Beyond Meat and A&W began offering a vegan breakfast sandwich with vegan sausage and egg. The Beyond Meat Burrito became available in the Canadian restaurant chain Quesada Burritos & Tacos in February 2019.

Product composition and nutrition

The main ingredients in the original Beyond Burger are pea protein, beet coloring, and beet juice to give the essence of “blood”. Potato starch and coconut oil help create juiciness. The 2.0 burger available at Carl’s Jr. and A&W includes brown rice and mung bean proteins for taste and texture that resembles meat. Lab technicians at the Beyond Meat research and development lab in El Segundo, California, are trained meat sommeliers.

Research by the Beyond Meat team on how to replicate aspects of beef with plant-based ingredients has involved placing traditional hamburgers into an MRI machine to micro-analyse how the proteins and fats are assembled. Plant-based ingredients were then arranged to mimic the protein and fat structures in beef burgers.

Nutritionally, the Beyond Burger patty has 20 grams of protein and approximately 20 grams of fat, which are levels comparable to a beef patty. The use of food processing steps, where plant ingredients are heated, cooled and exposed to pressure, has attracted some criticism. The Beyond Burger has 30 percent of the daily recommended iron and zero cholesterol.

Environmental impact

A report commissioned by Beyond Meat compared the environmental impact of producing a quarter pound of Beyond Burger with a quarter pound of US beef burger and was conducted by the Center for Sustainable Systems at University of Michigan. The report found that Beyond Burger production uses 99 percent less water, uses 93 percent less land, creates 90 percent fewer greenhouse gas emissions, and needs 46 percent less energy than beef burger production.

Beyond Meat has reduced its environmental impact through shifting packaging of the Beyond Sausage from plastic to a fully compostable tray. The company has implemented water recirculation systems at their Missouri production facility to reduce water usage by 80 percent. Solar tubes are installed at its headquarters.

Funding

Beyond Meat investors include Bill Gates, Leonardo DiCaprio, Twitter co-founders Biz Stone and Evan Williams, venture capital firm Kleiner Perkins Caufield and Byers, former McDonald’s CEO Don Thompson, the Humane Society, and meat company Tyson Foods. According to a statement in April 2019, Tyson sold its 6.5 percent stake in Beyond Meat.

Series A

On April 11, 2011, Beyond Meat closed their series A funding round, raising $2,000,000 in capital.

Series B

On January 1, 2012, Beyond Meat closed their series B funding round, raising an undisclosed amount of funding.

Series C

On May 1, 2013 Beyond Meat announced a series C funding round, closing the round with an undisclosed amount of funding from Closed Loop Capital.

Series D

On July 29, 2014, Beyond Meat announced a series D funding round, closing the round with an undisclosed amount of funding from Obvious Ventures.

Series E

On October 15, 2015, Beyond Meat closed their series E funding round with $17,000,000 in funding from S2G Ventures, Obvious Ventures, Kleiner Perkins, Innovative Fund, Closed Loop Capital, and Bill Gates.

Series F

On October 11, 2016, Beyond Meat announced it completed their series F funding round, raising an undisclosed amount of funding from General Mills, Power Plant Ventures, The Humane Society of the United States, and Tyson Foods.

Series G

On December 8, 2017, Beyond Meat raised $55,000,000 in series G funding from Cleveland Avenue, Power Plant Foods, and Tyson Foods.

Partnership with Taco Bell

In March 2020, Taco Bell began serving Cheesy Fiesta Potatoes, Spicy Potato Soft Tacos, and other menu items customized with potatoes.Taco Bell is partnering with Beyond Meat to develop its first plant-based meat option for its United States menu, which it plans to test launch in 2021.

Beyond Meat shares jumped 7% in trading after the Taco Bell announcement.

Timeline

March 9, 2021
Beyond Meat widens product distribution with Walmart.
February 26, 2021
Shares of Beyond Meat gain 3.3% after announcing partnerships with McDonald's and Yum!
January 14, 2021
Beyond Meat gives away free meatless breakfast sandwiches at a variety of restaurants in the US.
January 2021
Taco Bell partners with Beyond Meat to develop a plant-based protein.
November 17, 2020
Beyond Meat launches plant-based minced pork in China.
November 16, 2020
Beyond Meat launches two new, lower fat versions of its Beyond Burgers.
May 2, 2019
Beyond Meat starts trading on the Nasdaq.

Shares were priced at $25 a share Wednesday evening started trading at $46 a share shortly after noon on the Nasdaq, and went to $65.75 by the end of the session, for a gain of 163%.

November 16, 2018
Beyond Meat applies for IPO under the symbol BYND.
November 12, 2018
Beyond Burger launches in UK
October 5, 2018
Beyond Meat raises a $50,000,000 series H round from Cleveland Avenue, DNS Capital and Evolution VC Partners.
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Funding rounds

Funding round
Funding type
Funding round amount (USD)
Funding round date
Investment
Beyond Meat Series E round, October 2015
17,000,000
October 15, 2015
12 Results
Results per page:
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Products

Product
Launch date
Industry
Website
Beyond Beef
6 Results
Results per page:
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People

Name
Role
LinkedIn

Adhiraj Kohli

Employee

Biz Stone

Investor

Bruce Friedrich

Investor

Caitlin Winfrey

Employee

Carolyn O

Employee

Cinthia Villalobos

Employee

Craig Shapiro

Investor

Danny O'Malley

Employee

Drue Freeman

Investor

Ethan Brown

Founder

Evan Williams

Investor

Felix Reyes

Employee

Frank Willemsen

Investor

Galia Kut

Investor

Ivy Chen

Employee

J Skyler Fernandes

Investor

Jamie Grass

Employee

Josh Friedman

Employee

Jungju Kim

Investor

Kedar Deshpande

Employee

Kevin Boylan

Investor

Marian Spector

Employee

Mario Reyes

Employee

Noah Swartz

Employee

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Further reading

Title
Author
Link
Type
Date

12 places to find Beyond Meat and Impossible Burgers in LA

Mona Holmes

A persistent CEO, a meat buyer, and a gamble—how fake meat finally made it to beef aisle

Chase Purdy

Alton Brown on the End of Meat as We Know It

Alton Brown

Availability in Restaurants, Distribution and Retail

Web

Beyond Meat Has Just Sold More Than 11 Million Vegan Beyond Burgers

Kat Smith

Beyond Meat Is Bound to Be the Next $40 Billion Food Company

Luke Lango

Web

October 19, 2020

Europe’s Largest Poultry Producer Brings Vegan Beyond Meat to Germany!

Michelle Neff

Plant-based protein company Beyond Meat files for IPO

Victoria Cavaliere, CNN

Web

The Bill Gates-backed company that's reinventing meat

Marc Gunther

With $72 Million in Funding, the Entrepreneur Behind Beyond Meat Pursues Innovation Over Profit

Stephen J. Bronner

Documentaries, videos and podcasts

Title
Date
Link

Beyond Meat: The Beyond Burger Taste Test!

June 29, 2016

Beyond Sausage Taste Test & Reaction HONEST Review - Beyond Meat Sausage | Vegan Sausage #Vegan FOOD

April 19, 2018

BUILDING MEAT FROM PLANTS w/BEYOND MEAT'S ETHAN BROWN

December 11, 2016

Trying MEATLESS Beyond Burger VS REAL Burger ft. Ava Gordy, Shira Lazar | What's Trending Originals!

June 17, 2017

Companies

Company
CEO
Location
Products/Services

News

Title
Author
Date
Publisher
Description
Rita Liao
April 8, 2021
TechCrunch
About a year after Beyond Meat debuted in China on Starbucks's menu, the Californian plant-based protein company opened a production facility near Shanghai to tap the country's supply chain resources and potentially reduce the carbon footprint of its products. Situated in Jiaxing, a city 85 km from Shanghai, the plant is Beyond Meat's first end-to-end [...]
Rita Liao
April 5, 2021
TechCrunch
In many ways, China is the ideal testbed for alternative protein. The country has a long history of imitation meat rooted in Buddhist vegetarianism and a growing, health-conscious middle class.
Joe Ray
April 3, 2021
Wired
Our food writer had been steering clear of Impossible, Beyond, and other plant-based meat replacements--until he finally cooked with some.
Jonathan Shieber
March 9, 2021
TechCrunch
Beyond Meat shares soared today on the heels of an announcement that Walmart is beefing up its relationship with the purveyor of meatless protein patties, sausages, and balls. 900 stores will now be stocking Beyond Meat's hot Italian sausages and its party packs of beefless burgers -- those grilling delectations for the omnivores, vegetarians and [...]
Alex Bitter
March 1, 2021
Business Insider
Maurizio Patarnello spent 25 years at Nestle, much of it at the Swiss giant's water brands. Now, he says he's looking for a new challenge at Flow.
CNN
February 26, 2021
CTVNews
Beyond Meat has inked two new major new deals, with McDonald's and Yum Brands, that will bring new plant-based items to fast food menus.
Emily Graffeo
February 26, 2021
markets.businessinsider.com
Beyond Meat rallied after announcements that the faux-meat maker is partnering with fast-food giants McDonald's and Yum! Brands.
Emily Graffeo
February 26, 2021
Business Insider
Beyond Meat rallied after announcements that the faux-meat maker is partnering with fast-food giants McDonald's and Yum! Brands.
FinancialNewsMedia.com
February 24, 2021
www.prnewswire.com:443
/PRNewswire/ -- In the past several years, there has been a steady increase in the global nanoemulsion in food & beverage market, and many reports continue to...
Jonathan Shieber
February 16, 2021
TechCrunch
The Israeli startup Redefine Meat, which has developed a manufacturing process to make plant-based proteins that more closely resemble choice cuts of beef than the current crop of hamburger-adjacent offerings, has gotten a big vote of confidence from the investment arm of one of Asia's premier food brands. The company has raised $29 million in [...]
Anthony Ha
January 26, 2021
TechCrunch
A popular scheduling startup raises a big funding round, Twitter makes a newsletter acquisition and Beyond Meat teams up with PepsiCo. This is your Daily Crunch for January 26, 2021. The big story: Calendly valued at $3B Calendly, which helps users schedule and confirm meeting times, has raised $350 million from OpenView Venture Partners and [...]
The Associated Press
January 26, 2021
CTVNews
PepsiCo and Beyond Meat are creating a joint venture to develop snacks and drinks made from plant-based proteins.
Annabelle Williams
January 26, 2021
Business Insider
Beyond Meat stock soared over 25% after the announcement of a new Pepsi partnership on Tuesday morning.
January 26, 2021
Business Insider
Shares of Beyond Meat were up 77% year-to-date at Tuesday's intra-day highs and hit levels not seen since July of 2019.
Jonathan Shieber
January 26, 2021
TechCrunch
PepsiCo, the planetary purveyor of sugary drinks, greasy chips, and (weirdly) oatmeal, hummus, and gazpacho(?) is partnering with Beyond Meat, the publicly traded plant-based protein provider, on a poorly named joint venture to hawk new plant-based food and beverages to consumers. The PLANeT Partnership (which was clearly branded by the same genius behind the comic [...]
Pollo Tropical
January 19, 2021
www.prnewswire.com:443
/PRNewswire/ -- Pollo Tropical® is announcing new menu items for those who want a delicious way to eat well this new year. Back by popular demand, Pollo...
FinancialBuzz.com
January 15, 2021
www.prnewswire.com:443
/PRNewswire/ -- 2020 was an interesting year in regards to consumer spending habits, with some trends resurfacing from the dead and others falling flat. One...
Anthony Ha
January 14, 2021
TechCrunch
Samsung lowers prices with its latest Galaxy S phones, Google completes its Fitbit acquisition and Beyond Meat is coming to Taco Bell. This is your Daily Crunch for January 14, 2021. The big story: Samsung unveils Galaxy S21 line Samsung's new line of phones includes the S21, S21+ and S21 Ultra, priced at $799, $999 [...]
Emily Graffeo
January 14, 2021
markets.businessinsider.com
Taco Bell Beyond Meat rose as much as 16%, to $144.78 a share, after Taco Bell announced it's partnering with the faux-meat producer to explor...
Nilay Patel
December 22, 2020
The Verge
Nilay Patel talks with Beyond Meat founder and CEO Ethan Brown about what the company is focused on since its IPO in 2019 and how it is fairing during the pandemic.
SHOW MORE

References

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