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Beyond Meat

Beyond Meat

Beyond Meat makes plant-based meat alternatives such as burgers, sausages, chicken strips, and ground beef. Beyond Meat was founded in 2009 by Ethan Brown and is based in Los Angeles, California.

Beyond Meat makes plant-based meat alternatives such as burgers, sausages, chicken strips, and ground beef. Beyond Meat was founded in 2009 by Ethan Brown and is based in Los Angeles, California. Founder Ethan Brown grew up on a dairy farm in Western Maryland and previously pursued a career in clean energy where he learned about the impact of livestock on climate change. 



In April 2013, Whole Foods began selling plant-based meat products across the United States made by Beyond Meat. Plant-based meat products made by Beyond Meat are a combination of soy and vegetable proteins, and on July 23, 2018, Beyond Meat received the non-GMO verification from the Non-GMO Project after a year long non-GMO verification process. 



In April 2019, ahead of going public, Beyond Meat increased the size of its shares and has plans to offer 9.5 million shares at $23-25. The company applied to list on Nasdaq under the ticker symbol BYND and is expected to begin trading May 2, 2019. Book-running managers for the offering include Goldman Sachs & Co. LLC, J.P. Morgan and Credit Suisse as lead managers as well as BofA Merrill Lynch and Jefferies and William Blair as co-manager.



As of April 2019, Beyond Meat was not making a profit but had seen an increase in revenue from $16.2 million in 2016 to $87.9 million in 2018.



In 2018 Beyond Meat and its competitor Impossible Foods both won the United NationsChampions of the Earth Award in the category of Science and Innovation.

Products and markets

Beyond Meat burgers, sausages and crumbles are sold in grocery stores and restaurants in the US. Grocery stores that sell Beyond Meat products include Kroger, Safeway, Publix, Target and Wegmans. In grocery stores, Beyond Meat burgers are sold in the meat case and are not targeted specifically to vegans or vegetarians.



Restaurants in the US with the Beyond Burger on their menu include TGI Fridays, Del Taco, Hamburger Mary’s Bar and Grill and Brasserie Ruhlmann (New York City). The product is also served at Universities and them parks such as Legoland. 



The Beyond Meat Burger was launched at Canadian fast food restaurant A&W in July 2018. In March, 2019, Beyond Meat and A&W began offering a vegan breakfast sandwich with vegan sausage and egg. The Beyond Meat Burrito became available in the Canadian restaurant chain, Quesada Burritos & Tacos in February 2019.

Product composition and nutrition

The main ingredients in the original Beyond Burger are pea protein, beet coloring and beet juice, to give the essence of “bloody”. Potato starch and coconut oil help create juiciness. The 2.0 burger available at Carl’s Jr. and A&W include brown rice and mung bean proteins for taste and texture that resembles meat. Lab technicians at the Beyond Meat research and development lab in El Segundo, California, are trained meat sommeliers. 



Research by the Beyond Meat team on how to replicate aspects of beef with plant-based ingredients, has involved placing traditional hamburgers into an MRI machine to micro-analyse how the proteins and fats are assembled. Plant-based ingredients were then arranged to mimic the protein and fat structures in beef burgers.



Nutritionally, the Beyond Burger patty has 20 grams of protein and approximately 20 grams of fat, which are levels comparable to a beef patty. The use of food processing steps, where plant ingredients are heated, cooled and exposed to pressure, has attracted some criticism. The Beyond Burger has 30 percent of the daily recommended iron and zero cholesterol.



Environmental impact

A report commissioned by Beyond Meat compared the environmental impact of producing a quarter pound of Beyond Burger with a quarter pound of U.S. beef burger and was conducted by the Center for Sustainable Systems at University of Michigan. The report found that Beyond Burger production uses 99 percent less water, 93 percent less land, create 90 percent fewer greenhouse gas emissions and need 46 percent less energy than beef burger production. 



Beyond Meat has reduced its environmental impact through shifting packaging of the Beyond Sausage from plastic to a fully compostable tray. The company has implemented water recirculation systems at their Missouri production facility to reduce water usage by 80 percent. Solar tubes are installed at its headquarters. 



Funding

Beyond Meat investors include Bill Gates, Leonardo DiCaprio, Twitter co-founders Biz Stone and Evan Williams, venture capital firm Kleiner Perkins Caufield and Byers, former McDonald’s CEO Don Thompson, the Humane Society and meat company Tyson Foods. According to a statement in April 2019, Tyson sold its 6.5 percent stake in Beyond Meat.

Series A

On April 11, 2011, Beyond Meat closed their series A funding round, raising $2,000,000 in capital. 

Series B

On January 1, 2012, Beyond Meat closed their series B funding round, raising an undisclosed amount of funding. 

Series C

On May 1, 2013 Beyond Meat announced a series C funding round, closing the round with an undisclosed amount of funding from Closed Loop Capital. 

Series D

On July 29, 2014, Beyond Meat announced a series D funding round, closing the round with an undisclosed amount of funding from Obvious Ventures. 

Series E

On October 15, 2015, Beyond Meat closed their series E funding round with $17,000,000 in funding from S2G Ventures, Obvious Ventures, Kleiner Perkins, Innovative Fund, Closed Loop Capital, and Bill Gates. 

Series F

On October 11, 2016, Beyond Meat announced it completed their series F funding round, raising an undisclosed amount of funding from General Mills, Power Plant Ventures, The Humane Society of the United States, and Tyson Foods. 

Series G

On December 8, 2017, Beyond Meat raised $55,000,000 in series G funding from Cleveland Avenue, Power Plant Foods, and Tyson Foods. 

Timeline

May 2, 2019

Beyond Meat started trading on the Nasdaq

Shares were priced at $25 a share Wednesday evening started trading at $46 a share shortly after noon on the Nasdaq, and went to $65.75 by the end of the session, for a gain of 163%. Beyond Meat's market cap went from about $1.5 billion Wednesday night to around $3.8 billion Thursday afternoon.

November 16, 2018

Beyond Meat applies for IPO

The company said it had applied to list its common stock on the Nasdaq under the symbol "BYND," with an initial offering size of $100 million.

November 12, 2018

Beyond Burger launches in UK

After a 3 month delay due to supply chain issues, the Beyond Burger is now on sale in UK supermarkets and restaurants.

People

Name
Role
Related Golden topics

Adhiraj Kohli

Employee



Biz Stone

Investor



Bruce Friedrich

Investor



Caitlin Winfrey

Employee



Carolyn O

Employee



Cinthia Villalobos

Employee



Craig Shapiro

Investor



Danny O'Malley

Employee



Drue Freeman

Investor



Founder



Evan Williams

Investor



Felix Reyes

Employee



Frank Willemsen

Investor



Galia Kut

Investor



Ivy Chen

Employee



J Skyler Fernandes

Investor



Jamie Grass

Employee



Josh Friedman

Employee



Jungju Kim

Investor



Kedar Deshpande

Employee



Kevin Boylan

Investor



Marian Spector

Employee



Mario Reyes

Employee



Advisor



Noah Swartz

Employee



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Further reading

Title
Author
Link
Type
Date

12 places to find Beyond Meat and Impossible Burgers in LA

Mona Holmes





A persistent CEO, a meat buyer, and a gamble—how fake meat finally made it to beef aisle

Chase Purdy





Alton Brown on the End of Meat as We Know It

Alton Brown





Availability in Restaurants, Distribution and Retail



Web



Beyond Meat Has Just Sold More Than 11 Million Vegan Beyond Burgers

Kat Smith





Beyond Meat’s Fake Chicken Tastes So Real That It Will Freak You Out

Farhad Manjoo





Beyond Sausage VS Sausage Sausage







Europe’s Largest Poultry Producer Brings Vegan Beyond Meat to Germany!

Michelle Neff





Plant-based protein company Beyond Meat files for IPO

Victoria Cavaliere, CNN

Web



The Bill Gates-backed company that's reinventing meat

Marc Gunther





With $72 Million in Funding, the Entrepreneur Behind Beyond Meat Pursues Innovation Over Profit

Stephen J. Bronner





Documentaries, videos and podcasts

Title
Date
Link

Beyond Meat: The Beyond Burger Taste Test!

June 29, 2016

Beyond Sausage Taste Test & Reaction HONEST Review - Beyond Meat Sausage | Vegan Sausage #Vegan FOOD

April 19, 2018

BUILDING MEAT FROM PLANTS w/BEYOND MEAT'S ETHAN BROWN

December 11, 2016

Trying MEATLESS Beyond Burger VS REAL Burger ft. Ava Gordy, Shira Lazar | What's Trending Originals!

June 17, 2017

Companies

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CEO
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References