New Crop Capital

New Crop Capital

New Crop Capital is a venture capital firm investing in products and/or services which replace conventional animal agriculture.

New Crop Capital is a venture capital firm specializing in investing in companies producing products or services set to replace conventional animal agriculture — particularly the practice of factory farming. New Crop Capital is based in Washington, D.C. and was founded by Bruce Friedrich, Chris Kerr, and Nick Cooney in 2015. The company primarily provides angel, seed, and series A funding ranging from $50,000 to $1M. Their areas of interest include food technology, cellular agriculture, distribution systems, and plant-based consumer goods that help replace animal products with products that are plant based or made using cellular agriculture. Notable companies New Crop Capital has invested in include: Aleph Farms, Memphis Meats, Beyond Meat, Geltor, Mosa Meat, and SuperMeat.

New Crop Capital fund I

On March 17, New Crop Capital announced their first venture capital fund closing with $25 million in capital.

Portfolio companies

Alpha Foods

Dao Foods International

Fora Foods

Good Dot

Kite Hill


Lyrical Foods (kite hill)

Next Foods


Outstanding Foods


Funded Companies

Beyond Meat

Beyond Meat makes plant-based meat alternatives such as burgers, sausages, chicken strips, and ground beef. Beyond Meat was founded in 2009 by Ethan Brown and is based in Los Angeles, California.

New Wave Foods is a biotechnology company developing plant based alternative seafood products. The company is based out of San Francisco, California and was founded in 2015 by Dominique Barnes and Michelle Wolf.

Aleph Farms is an Israeli cellular agriculture start-up founded by Didier Toubia and Shulamit Levenberg in 2017 developing technologies for culturing meat products into 3D structures.

Good Catch Foods makes 100% plant-based seafood alternatives that are gluten, dairy, and GMO free. Good Catch Foods offers three fresh fish-free tuna products; naked in water, Mediterranean, and olive and herb. They also offer frozen seafood alternatives such as crab-free cakes, fish-free sliders, and fish-free burgers.

Geltor is a cellular agriculture company making essential proteins, such as collagen and gelatin, using microbes in their own bio-fermentation recombinant protein production facility.

Ocean Hugger Foods is making a plant-based raw tuna substitute called Ahimi out of a mixture of 5 ingredients; tomatoes, filtered water, soy sauce, sesame oil, and sugar. The company is located in New York City, New York and was founded in 2015.

SuperMeat is an Israeli biotechnology company, founded on December 15, 2015. SuperMeat is working to develop chicken meat products cultured from extracted chicken cells.

Alpha Foods is a plant-based food company operating out of Glendale, California, that was founded in by Cole Orobetz and Loren Wallis in 2015.

Good Dot is a plant-based protein manufacturer and food technology company operating out of Udaipur, India. The company was founded in 2016 by Abhishek Sinha, Stephanie Downs, Deepak Parihar, Taranum Bhatia, and Shruti Sonali.

Sunfed Meats is a company located in New Zealand making plant-based meat substitutes primarily out of pea proteins. Sunfed's Chicken Free Chicken was the companies first pea protein based product to be sold on the market; with double the protein of chicken and triple the iron of beef.

A manufacturing company making plant-based dairy products out of almond milk.

NovaMeat produces 3D printed plant-based meat substitutes through food printing and tissue engineering technologies.

A company making plant-based butter out of chickpea water.

Emergy Food is a Boulder, Colorado-based company founded in 2016 by Tyler Huggins.

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Alicia Robb

Venture Partner

Bruce Friedrich

Co-founder, Advisor

Chris Kerr

Chief Investment Officer

Dan Altschuler Malek

Sr. Venture Partner

Frohman Anderson

Venture Partner

Laura Zaim

Venture Partner

Mark Langley

Portfolio Manager

Further reading


Food's future: New VC firm and nonprofit among investors in natural, organic startups

Rachel Duran

Web article

More plant-based products are needed to fuel a “market-revolution” away from animals, expert says

Elizabeth Crawford

Web article

New Crop Capital Closes $25m Fund, Invests in Beyond Meat

Louisa Burwood-Taylor

News article

Sizzling Steaks May Soon Be Lab-Grown

Jacob Bunge

Web article

The Next Agricultural Revolution - New Crop Capital - Medium

New Crop Capital

Web article

Venture capital fund seeks start-ups: Must be sustainable, innovative & ready to make money

David Burrows

News article

Documentaries, videos and podcasts





Jonathan Shieber
February 11, 2020
Alpha Foods, the vegetarian prepared food manufacturer, has raised $28 million in financing for its portfolio of vegetarian burritos, tamales, nuggets, pizzas, burgers, patties, and sausages. The Glendale, Calif.-based company was launched by Loren Wallis, the founder of the dairy substitute, Good Karma Foods, and Cole Orobetz, a former director with the agricultural debt lending [...]
Juliet Shwe Gaung
Invalid Date
Alliance Ventures, the strategic VC arm of Renault-Nissan-Mitsubishi, has announced an undisclosed investment in China-based electric vehicle charging platform startup PowerShare.


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