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New Crop Capital

New Crop Capital

New Crop Capital is a venture capital firm investing in products and/or services which replace conventional animal agriculture.

New Crop Capital is a venture capital firm specializing in investing in companies producing products or services set to replace conventional animal agriculture — particularly the practice of factory farming. New Crop Capital is based in Washington, D.C. and was founded by Bruce Friedrich, Chris Kerr, and Nick Cooney in 2015. The company primarily provides angel, seed, and series A funding ranging from $50,000 to $1M. Their areas of interest include food technology, cellular agriculture, distribution systems, and plant-based consumer goods that help replace animal products with products that are plant based or made using cellular agriculture. Notable companies New Crop Capital has invested in include: Aleph Farms, Memphis Meats, Beyond Meat, Geltor, Mosa Meat, and SuperMeat.

New Crop Capital fund I

On March 17, New Crop Capital announced their first venture capital fund closing with $25 million in capital.

Portfolio companies

Alpha Foods



Invested in


Funding Rounds Participated In

Further Resources


Food's future: New VC firm and nonprofit among investors in natural, organic startups

Rachel Duran

Web article

More plant-based products are needed to fuel a “market-revolution” away from animals, expert says

Elizabeth Crawford

Web article

New Crop Capital Closes $25m Fund, Invests in Beyond Meat

Louisa Burwood-Taylor

News article


Jonathan Shieber
February 11, 2020
Alpha Foods, the vegetarian prepared food manufacturer, has raised $28 million in financing for its portfolio of vegetarian burritos, tamales, nuggets, pizzas, burgers, patties, and sausages. The Glendale, Calif.-based company was launched by Loren Wallis, the founder of the dairy substitute, Good Karma Foods, and Cole Orobetz, a former director with the agricultural debt lending [...]
Juliet Shwe Gaung
Invalid Date
Alliance Ventures, the strategic VC arm of Renault-Nissan-Mitsubishi, has announced an undisclosed investment in China-based electric vehicle charging platform startup PowerShare.


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