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SugarCRM is a Cupertino, California-based company developing customer relationship management software and services founded by John Roberts.

SugarCRM is how marketing, sales, and service teams finally get a clear picture of each customer’s journey, without getting all the headaches and hassles that come with traditional CRMs.

For too long, companies have been stuck with high-maintenance CRMs that require too much manual entry to be useful or offer too little functionality to actually get the job done. It’s time to let the platform do the work. And that means three things: no blind spots, no busy work, and no roadblocks. SugarCRM brings this approach to achieving high-definition customer experience.


January 1, 2008
SugarCRM raises a $20,000,000 series D round from DFJ and New Enterprise Associates.
October 1, 2005
SugarCRM raises a $18,770,000 series C round from DFJ and New Enterprise Associates.
February 1, 2005
SugarCRM raises a $5,750,000 series B round from DFJ.
August 1, 2004
SugarCRM raises a $2,000,000 series A round from DFJ.

Funding rounds



Further Resources


Embracing a CX Framework that Delivers: Customer Spotlight


November 9, 2020

HepcoMotion and SugarCRM: How Does Sugar Boost Productivity?


October 19, 2021


Research and Markets
June 28, 2021
/PRNewswire/ -- The "Global Customer Relationship Management Market By Component, By Enterprise Size, By Deployment Type, By Application, By End User, By...
February 16, 2021
/PRNewswire/ -- BrainSell, the growth enablement company specializing in end-to-end business technologies consulting and implementation services, has unveiled...
Ron Miller
August 24, 2020
SugarCRM announced this morning it has acquired customer intelligence startup, Node. The companies did not reveal the purchase price, but the deal has closed. While Sugar gains a ton of AI expertise, it also adds a customer prediction element to the platform such as figuring out the customers most likely to convert or most likely [...]
Andrew Dietz
August 13, 2020
Editor's note: The following post is part of a partnership with Creative Influence about marketing innovation happening in industries across Atlanta. The article is part of our Marketing Next series, which tackles both the marketing of innovation and the innovation of marketing. It publishes twice a month. To get a pulse of Atlanta's current MarTech ecosystem, we checked in with a dozen of the city's experts in the field. From MarTech customers to category creators, capital providers to catalysts and consultants, they provide a snapshot of a market that's matured and poised for a new level of growth. Atlanta's ability to make good on aspirations of MarTech dominance may just be for real. But it will take three conditions to realize full potential: continuity, reinvestment and integration. In Part 1 of this series, we took a look at CMOs as buyers and how Atlanta MarTech creators need to improve continuity and sales/marketing integration to win. Still, with 8,000-plus MarTech
Juliet Shwe Gaung
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Silicon Valley-based SugarCRM is backed by Accel-KKR.
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