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Just, Inc.

Just, Inc.

Just, Inc. (formerly known as Hampton Creek) is a food technology company developing and selling plant based food products around the world.

Just, Inc. (formerly known as Hampton Creek) is a food technology company developing and selling plant based food products around the world. The company is based out of San Francisco and was founded in 2011 by Joshua Tetrick and Josh Balk.


Just, Inc. makes a variety of plant based substitutes for foods which normally contain animal products. Products include Just Mayo, Just Cookies, Just Eggs, cultured meats, and more.

Just Egg

The Just Egg is a plant-based egg replacement and does not contain any antibiotics or cholesterol. Just Egg products are primarily made from mung beans.

Just Mayo

Just Mayo is a plant-based (primarily pea protein) alternative to egg based mayo products. There are several flavours of Just Mayo sold by Just Inc, they are: mayo, chipotle mayo, Sriracha mayo, garlic mayo, truffle mayo, and awesome sauce (tartar substitute).

Just Dressing

Just Dressing is a line of plant-based salad dressing replacements that include ranch, chipotle ranch, caesar, thousand, and sweet mustard.

Just Cookie Dough

Just Cookie Dough is made without eggs and are plant based products. There are three flavours to choose from chocolate chip, birthday cake, and chocolate mint.



Aug 16, 2016

Series D


$100 milion

August 2015

Series D


Dec 2011


Khosla Ventures


December 2014

Series C

Kholsa Ventures, Horizons, Marc Benioff, OS Fund, Velos Partners, Eduardo Saverin, Jean Piggozzi, Brian Meehan, Founders Fund, Collaborative Fund

$90 million

December 2014

Series C

WP Global Partners

Velos Partners

Uni-President Enterprises Corporation

Tao Capital Partners

OS Fund

Mustafa Suleyman

Marc Benioff

Khosla Ventures

Jean Piggozzi

Horizons Ventures Logo

Horizons Ventures




Industrial production of meat



Method for producing tissue engineered meat for consumption



Controversy and Legal cases
Just Inc vs. the American Egg Board

In 2015, the CEO of Just Inc (the company was called Hampton Creek at the time) Josh Tetrick brought nine allegations against the American Egg Board (AEB) and accused the AEB of conspiring against his company. The United States Department of Agriculture (USDA) launched an official year long investigation into claims made by Just Inc's CEO Josh Tetrick. The USDA concluded that the AEB did not break the law, but did exhibit inappropriate behaviour and issued "etiquette and ethics" training as a corrective measure.

Just Inc vs. the Food and Drug Administration

On August 12, 2015 Just Inc received a warning letter from the Food and Drug Administration (FDA) saying that "The use of the term 'mayo' in the product names and the image of an egg may be misleading to consumers because it may lead them to believe that the products are the standardized food, mayonnaise". Despite the FDA's initial stance on Just Mayo, the FDA would eventually approve the labelling of Just Mayo as an appropriate name.

Just Mayo buyout program allegations

Just Inc was accused of running an undercover buyout program of their own Just Mayo products in late 2014. Contractors working for Just Inc were instructed to go into stores and purchase 20 jars of Just Mayo and to call into stores pretending to be someone looking to come in and purchase Just Mayo with the goal of convincing stores to order more Just Mayo from Just Inc. CEO of Just Inc, Josh Tetrick, says that contractors were ordered to go into stores and purchase Just Mayo as part of their own quality assurance program, and was not running a buy back program to artificially boost the perceived popularity of their Just Mayo products. Bloomberg reports that Just Inc spent $77,000 buying Just Mayo across the country on their self proclaimed quality assurance program.


May 25, 2017
Series E Funding Round

Funding Round Amount Raised: $150,000,000

Total Amount Raised: $372,530,000*

Lead Investors: Khosla Ventures, Horizons Ventures

Investors: Bill Gates, Founders Fund, Collaborative Fund, AME Cloud Ventures, Ash Patel, Eagle Cliff Partners, Jessica Powell, New Ground Ventures, Scott Banister, BlackPine Private Equity Partners, Demis Hassabis, Eduardo Saverin, Marc Beinoff, Mustafa Suleyman, Blue Horizon, Radicle Impact, Ali Partovi, Hadi Partovi, Kat Taylor, Far East Ventures, Tao Capital Partners, WP Global Partners, Jean Piggozzi, Velos Partners, OS Fund

Post-Money Valuation: $1,100,000,000

*Estimated $2-5MM devoted to clean meat

August 16, 2016
Just, Inc. raises a $100,000,000 series D round.
December 18, 2014
Just, Inc. raises a $90,000,000 series C round from Horizons Ventures, Jean Piggozzi, Khosla Ventures, Marc Benioff, Mustafa Suleyman, OS Fund, Tao Capital Partners, Uni-President Enterprises Corporation, Velos Partners and WP Global Partners.
February 17, 2014
Just, Inc. raises a $23,000,000 series B round from AME Cloud Ventures, Collaborative Fund, Horizons Ventures, Radicle Impact and Scott Banister.
September 1, 2013
Just, Inc. raises a $4,000,000 series A round from Collaborative Fund, Founders Fund, Khosla Ventures and Radicle Impact.
May 20, 2013
Just, Inc. raises a $1,000,000 seed round from Founders Fund.
January 1, 2011
Just, Inc. raises a $2,000,000 seed round from Khosla Ventures.

Funding Rounds


Further Resources


A Peek Inside JUST’s Clean Meat Lab

Catherine Lamb

Web article

Cell-Based Meat Patent Analysis Part 1: Memphis Meats and Just

Founders Fund Backs Its First Food Tech Startup, Hampton Creek Foods, With A $1M Investment

Anthony Ha

News article


Just Inc

Company report

Here's Why Hampton Creek's Entire Board Just Quit

Jeff Bercovici

News article


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