Just, Inc. (formerly known as Hampton Creek) is a food technology company developing and selling plant based food products around the world. The company is based out of San Francisco and was founded in 2011 by Joshua Tetrick and Josh Balk.
Just, Inc. makes a variety of plant based substitutes for foods which normally contain animal products. Products inclue Just Mayo, Just Cookies, Beyond Eggs, Just Scramble, cultured meats, and more.
The Just Egg is a plant-based egg replacement and does not contain any antibiotics or cholesterol. Just Egg products are primarily made from mung beans.
Just Mayo is a plant-based (primarily pea protein) alternative to egg based mayo products. There are several flavours of Just Mayo sold by Just Inc, they are: mayo, chipotle mayo, Sriracha mayo, garlic mayo, truffle mayo, and awesome sauce (tartar substitute).
Just Dressing is a line of plant-based salad dressing replacements that include ranch, chipotle ranch, caesar, thousand, and sweet mustard.
Just Cookie Dough
Just Cookie Dough is made without eggs and are plant based products. There are three flavours to choose from chocolate chip, birthday cake, and chocolate mint.
Aug 16, 2016
Kholsa Ventures, Horizons, Marc Benioff, OS Fund, Velos Partners, Eduardo Saverin, Jean Piggozzi, Brian Meehan, Founders Fund, Collaborative Fund
Khosla Ventures, Li Ka-shing, Jerry Yang, Dessica Powel, Ali and Hadi Partovi, Scott Banisers, Ash Patel, Collaborative Fund, Kat Taylor, and Eagle Cliff
Khosla Ventures, Founders Fund
Industrial production of meat
Method for producing tissue engineered meat for consumption
Controversy and Legal cases
Just Inc vs. the American Egg Board
In 2015, the CEO of Just Inc (the company was called Hampton Creek at the time) Josh Tetrick brought nine allegations against the American Egg Board (AEB) and accused the AEB of conspiring against his company. The United States Department of Agriculture (USDA) launched an official year long investigation into claims made by Just Inc's CEO Josh Tetrick. The USDA concluded that the AEB did not break the law, but did exhibit inappropriate behaviour and issued "etiquette and ethics" training as a corrective measure.
Just Inc vs. the Food and Drug Administration
On August 12, 2015 Just Inc received a warning letter from the Food and Drug Administration (FDA) saying that "The use of the term 'mayo' in the product names and the image of an egg may be misleading to consumers because it may lead them to believe that the products are the standardized food, mayonnaise". Despite the FDA's initial stance on Just Mayo, the FDA would eventually approve the labelling of Just Mayo as an appropriate name.
Just Mayo buyout program allegations
Just Inc was accused of running an undercover buyout program of their own Just Mayo products in late 2014. Contractors working for Just Inc were instructed to go into stores and purchase 20 jars of Just Mayo and to call into stores pretending to be someone looking to come in and purchase Just Mayo with the goal of convincing stores to order more Just Mayo from Just Inc. CEO of Just Inc, Josh Tetrick, says that contractors were ordered to go into stores and purchase Just Mayo as part of their own quality assurance program, and was not running a buy back program to artificially boost the perceived popularity of their Just Mayo products. Bloomberg reports that Just Inc spent $77,000 buying Just Mayo across the country on their self proclaimed quality assurance program.
Series E Funding Round
Funding Round Amount Raised: $150,000,000
Total Amount Raised: $372,530,000*
Lead Investors: Khosla Ventures, Horizons Ventures
Investors: Bill Gates, Founders Fund, Collaborative Fund, AME Cloud Ventures, Ash Patel, Eagle Cliff Partners, Jessica Powell, New Ground Ventures, Scott Banister, BlackPine Private Equity Partners, Demis Hassabis, Eduardo Saverin, Marc Beinoff, Mustafa Suleyman, Blue Horizon, Radicle Impact, Ali Partovi, Hadi Partovi, Kat Taylor, Far East Ventures, Tao Capital Partners, WP Global Partners, Jean Piggozzi, Velos Partners, OS Fund
Post-Money Valuation: $1,100,000,000
*Estimated $2-5MM devoted to clean meat
A Peek Inside JUST’s Clean Meat Lab
Cell-Based Meat Patent Analysis Part 1: Memphis Meats and Just
Founders Fund Backs Its First Food Tech Startup, Hampton Creek Foods, With A $1M Investment
Here's Why Hampton Creek's Entire Board Just Quit
How Hampton Creek Sold Silicon Valley on a Fake-Mayo Miracle
Olivia Zaleski, Peter Waldman and Ellen Huet
JUST Beefs Up Plans To Grow Alternatives To Animal Agriculture In Asia
December 17, 2018
Khosla-Backed Hampton Creek Foods Launches Beyond Eggs, A Genuinely Convincing Egg Replacer
Plant egg entrepreneur: ‘We’re not in business just to sell products to vegans in Northern California’
The Most Realistic Fake Eggs In Existence Are Now On Sale
Documentaries, videos and podcasts
Introducing the Just Egg
May 21, 2018
Just Scramble Teaser Social Media
December 1, 2017
The World's First Plant-Based Scrambled Egg - Hampton Creek Foods
March 11, 2015
This Tech-food Startup Is Being Accused Of Buying Its Own Products (HBO)
August 20, 2017
Vinod Khosla Talks the Hampton Creek Controversy
October 31, 2016
- Cluster: Synthetic biologyA cluster of topics related to synthetic biology.
- CompanyA company, abbreviated 'co.', is a legal entity made up of an association of people, be they natural, legal, or a mixture of both, for carrying on a commercial or industrial enterprise.
- Cluster: Cell-based and plant-based meatA cluster of topics related to cultured meat, plant-based meat, and cellular agriculture.
- Plant-based meatPlant-based meat products are made to mimic properties found within natural meats and are considered to be meat substitutes. They are made using plant and other non-animal products to look, taste, and feel like meat products. Examples include: seitan, falafel, tempeh, Tofurky, Beyond Meat burgers, and Mock duck.
- Joshua TetrickAmerican social entrepreneur
- Josh Balk
- Food technologyDeals with the manufacturing processes of food
- Cellular agricultureCellular agriculture is an interdisciplinary scientific field drawing from several disciplines such as synthetic biology, genetic engineering, molecular biology, tissue engineering, biochemistry, and food science to design organisms capable of producing a wide variety of agricultural products.
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