Just, Inc.

Just, Inc.

Just, Inc. (formerly known as Hampton Creek) is a food technology company developing and selling plant based food products around the world.

Just, Inc. (formerly known as Hampton Creek) is a food technology company developing and selling plant based food products around the world. The company is based out of San Francisco and was founded in 2011 by Joshua Tetrick and Josh Balk.

Products

Just, Inc. makes a variety of plant based substitutes for foods which normally contain animal products. Products inclue Just Mayo, Just Cookies, Beyond Eggs, Just Scramble, cultured meats, and more.

Just Egg

The Just Egg is a plant-based egg replacement and does not contain any antibiotics or cholesterol. Just Egg products are primarily made from mung beans.

Just Mayo

Just Mayo is a plant-based (primarily pea protein) alternative to egg based mayo products. There are several flavours of Just Mayo sold by Just Inc, they are: mayo, chipotle mayo, Sriracha mayo, garlic mayo, truffle mayo, and awesome sauce (tartar substitute).

Just Dressing

Just Dressing is a line of plant-based salad dressing replacements that include ranch, chipotle ranch, caesar, thousand, and sweet mustard.

Just Cookie Dough

Just Cookie Dough is made without eggs and are plant based products. There are three flavours to choose from chocolate chip, birthday cake, and chocolate mint.

Funding

Date
Round
Investors
Amount

Aug 16, 2016

Series D

Undisclosed

$100 milion

Dec 2011

Seed

Khosla Ventures

$500K

December 2014

Series C

Kholsa Ventures, Horizons, Marc Benioff, OS Fund, Velos Partners, Eduardo Saverin, Jean Piggozzi, Brian Meehan, Founders Fund, Collaborative Fund

$90 million

February 2014

Series B

Khosla Ventures, Li Ka-shing, Jerry Yang, Dessica Powel, Ali and Hadi Partovi, Scott Banisers, Ash Patel, Collaborative Fund, Kat Taylor, and Eagle Cliff

$23 million

June 2012

Series A

Khosla Ventures, Founders Fund

$4 million

Patents

Description
Status
Link
Date

Industrial production of meat

Granted

12/18/1997

Method for producing tissue engineered meat for consumption

Granted

11/17/2000

Controversy and Legal cases

Just Inc vs. the American Egg Board

In 2015, the CEO of Just Inc (the company was called Hampton Creek at the time) Josh Tetrick brought nine allegations against the American Egg Board (AEB) and accused the AEB of conspiring against his company. The United States Department of Agriculture (USDA) launched an official year long investigation into claims made by Just Inc's CEO Josh Tetrick. The USDA concluded that the AEB did not break the law, but did exhibit inappropriate behaviour and issued "etiquette and ethics" training as a corrective measure.

Just Inc vs. the Food and Drug Administration

On August 12, 2015 Just Inc received a warning letter from the Food and Drug Administration (FDA) saying that "The use of the term 'mayo' in the product names and the image of an egg may be misleading to consumers because it may lead them to believe that the products are the standardized food, mayonnaise". Despite the FDA's initial stance on Just Mayo, the FDA would eventually approve the labelling of Just Mayo as an appropriate name.

Just Mayo buyout program allegations

Just Inc was accused of running an undercover buyout program of their own Just Mayo products in late 2014. Contractors working for Just Inc were instructed to go into stores and purchase 20 jars of Just Mayo and to call into stores pretending to be someone looking to come in and purchase Just Mayo with the goal of convincing stores to order more Just Mayo from Just Inc. CEO of Just Inc, Josh Tetrick, says that contractors were ordered to go into stores and purchase Just Mayo as part of their own quality assurance program, and was not running a buy back program to artificially boost the perceived popularity of their Just Mayo products. Bloomberg reports that Just Inc spent $77,000 buying Just Mayo across the country on their self proclaimed quality assurance program.

Timeline

May 25, 2017

Series E Funding Round

Funding Round Amount Raised: $150,000,000

Total Amount Raised: $372,530,000*

Lead Investors: Khosla Ventures, Horizons Ventures

Investors: Bill Gates, Founders Fund, Collaborative Fund, AME Cloud Ventures, Ash Patel, Eagle Cliff Partners, Jessica Powell, New Ground Ventures, Scott Banister, BlackPine Private Equity Partners, Demis Hassabis, Eduardo Saverin, Marc Beinoff, Mustafa Suleyman, Blue Horizon, Radicle Impact, Ali Partovi, Hadi Partovi, Kat Taylor, Far East Ventures, Tao Capital Partners, WP Global Partners, Jean Piggozzi, Velos Partners, OS Fund

Post-Money Valuation: $1,100,000,000

*Estimated $2-5MM devoted to clean meat

Funding rounds

Funding round
Funding type
Funding round amount (USD)
Funding round date
Investment
Just, Inc. Series C round, December 2014
90,000,000
December 18, 2014
8 Results
Results per page:
Page 1 of 1

People

Name
Role
LinkedIn

Erez Simha

COO, CFO

Josh Balk

Co-founder

Josh Tetrick

Co-founder, CEO

Peter Licari

CTO

Further reading

Title
Author
Link
Type
Date

A Peek Inside JUST’s Clean Meat Lab

Catherine Lamb

Web article

Cell-Based Meat Patent Analysis Part 1: Memphis Meats and Just

Robert Yaman

Founders Fund Backs Its First Food Tech Startup, Hampton Creek Foods, With A $1M Investment

Anthony Ha

News article

HC_Sustainability_Indicator_Methods_FINAL_11-2017.pdf

Just Inc

Company report

Here's Why Hampton Creek's Entire Board Just Quit

Jeff Bercovici

News article

How Hampton Creek Sold Silicon Valley on a Fake-Mayo Miracle

Olivia Zaleski, Peter Waldman and Ellen Huet

News article

JUST Beefs Up Plans To Grow Alternatives To Animal Agriculture In Asia

Janet Forgrieve

Web

December 17, 2018

Khosla-Backed Hampton Creek Foods Launches Beyond Eggs, A Genuinely Convincing Egg Replacer

Anthony Ha

News article

Plant egg entrepreneur: ‘We’re not in business just to sell products to vegans in Northern California’

Elaine Watson

Web article

The Most Realistic Fake Eggs In Existence Are Now On Sale

Ariel Schwartz

News article

Documentaries, videos and podcasts

Title
Date
Link

Introducing the Just Egg

May 21, 2018

Just Scramble Teaser Social Media

December 1, 2017

The World's First Plant-Based Scrambled Egg - Hampton Creek Foods

March 11, 2015

This Tech-food Startup Is Being Accused Of Buying Its Own Products (HBO)

August 20, 2017

Vinod Khosla Talks the Hampton Creek Controversy

October 31, 2016

Companies

Company
CEO
Location
Products/Services

References

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