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InMobi is a Bangalore-based company that has created an algorithm to optimize the probability of mobile advertisements reaching a company's intended audience.
The company's platform consists of four products: Pulse, Audiences, Exchange, and DSP. The Pulse product allows for clients to enable their advertisements to be viewed via mobile phone. Pulse is always activated so that it can collect passive data to give insights into consumer trends. The Audiences product gives clients the ability to target a specific audience for an advertisement. The data that is collected from that audience provides specialized information so that the client can customize the advertisements that specific group sees.
The Exchange product has a larger reach and InMobi claims that clients who use this product can reach 1.6 billion users. The product is meant to aid clients in monetizing mobile applications. The final product, DSP, is intended for enterprises and targets the company's audience using deep learning technology.
