SoftBank Group Corp. is a multinational conglomerate holding company that owns stakes in technology, energy, and financial companies. The company runs a technology-focused venture capital fund called Vision Fund. Softbank operates in the broadband, fixed-line telecommunications, e-commerce, information technology, finance, media, and marketing sectors, and operates several companies in other business segments, including Spring, Yahoo Japan, and Brightstar.
SoftBank's logo and name are from the 19th century Japanese naval trading company Kaientai, which is intended to harken back to the essential qualities of passion and vision that have been attributed to the leader of Kaientai, Ryoma Sakamoto.
SoftBank's corporate strategy is to prioritize solving social issues through business, including building society and industry through digital transformation, connecting people and information to create new excitement, and creating new business through open innovation. They also focus on solving social issues through corporate activities, including contributing to the global environment with technology, building social communication networks, and developing a resilient management foundation.
The growth strategy of the originating business focuses on advancing telecommunication and developing 5G, artificial intelligence, internet of things, and big data to create new businesses. The company is working towards improving cost efficiencies through structural reforms, such as the digitization of work processes through artificial intelligence and automation.
In Japan, SoftBank operates a series of services in the mobile, internet, energy, robotics, and business segments.
Through the company's mobile services, the company offers a store where users can purchase new mobile devices or upgrade existing products. They sell a catalog of popular products from Apple, Google, and others, with multilingual products available in English, Chinese, Spanish, Korean, Vientamese, and Portuguese, as well as Japan. The company also offers prepaid phone services through their mobile sector.
SoftBank offers SoftBank Air and SoftBank Hikari, both internet service offerings. SoftBank Air is a wireless internet service for use at home, which SoftBank markets as being capable of being bundled with mobile phone plans. Whereas, SoftBank Hikari is a fiber optic delivered high-speed internet service for home and with different configurations based on user need.
SoftBank offers electric power services to deliver at home, including Ouchi-Denki, which is an electrical service that is intended to reduce the cost of power for users and offers discounts when used with other SoftBank services. And SoftBank offers Shizen-Denki, which supplies power with a high ratio of renewable energy and works to contribute to forest protection.
In the robotics segment, SoftBank offers the Pepper robots, including the Pepper for Home, Pepper for Enterprise, and Pepper for Education. The company's activity in robotics searches for segments to commercialize and develop robotic solutions to help make users lives easier, safer, and more connected. Pepper and NAO offer robotic services for applications in the fields of retail, tourism, healthcare, finance, and education.
For businesses, SoftBank offers a variety of services:
- Smartphone, mobile, and tablet devices
- Network and VPN services
- Cloud services
- Voice call and landline telephone services
- Artificial intelligence and machine learning
- Internet of Things
- Digital marketing
- Security services
- Datacenter services
- Automated office operations
The company offers other services and solutions for local governments and public offices intended to provide residents, businesses, and local governments with solutions to help them understand and cooperate with each other. SoftBank offers various services tailored to the specific needs of different industries and fields, such as medicine, video transmission, and the automotive industry.
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