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Softbank is a multinational conglomerate holding company that owns stakes in technology, energy, and financial companies. As well, SoftBank invests in technology-focused companies through the Vision Fund.

SoftBank Group Corp. is a multinational conglomerate holding company that owns stakes in technology, energy, and financial companies. The company runs a technology-focused venture capital fund called Vision Fund. Softbank operates in the broadband, fixed-line telecommunications, e-commerce, information technology, finance, media, and marketing sectors, and operates several companies in other business segments, including Spring, Yahoo Japan, and Brightstar.

SoftBank's logo and name are from the 19th century Japanese naval trading company Kaientai, which is intended to harken back to the essential qualities of passion and vision that have been attributed to the leader of Kaientai, Ryoma Sakamoto.

Corporate strategy

SoftBank's corporate strategy is to prioritize solving social issues through business, including building society and industry through digital transformation, connecting people and information to create new excitement, and creating new business through open innovation. They also focus on solving social issues through corporate activities, including contributing to the global environment with technology, building social communication networks, and developing a resilient management foundation.

The growth strategy of the originating business focuses on advancing telecommunication and developing 5G, artificial intelligence, internet of things, and big data to create new businesses. The company is working towards improving cost efficiencies through structural reforms, such as the digitization of work processes through artificial intelligence and automation.


In Japan, SoftBank operates a series of services in the mobile, internet, energy, robotics, and business segments.


Through the company's mobile services, the company offers a store where users can purchase new mobile devices or upgrade existing products. They sell a catalog of popular products from Apple, Google, and others, with multilingual products available in English, Chinese, Spanish, Korean, Vientamese, and Portuguese, as well as Japan. The company also offers prepaid phone services through their mobile sector.


SoftBank offers SoftBank Air and SoftBank Hikari, both internet service offerings. SoftBank Air is a wireless internet service for use at home, which SoftBank markets as being capable of being bundled with mobile phone plans. Whereas, SoftBank Hikari is a fiber optic delivered high-speed internet service for home and with different configurations based on user need.


SoftBank offers electric power services to deliver at home, including Ouchi-Denki, which is an electrical service that is intended to reduce the cost of power for users and offers discounts when used with other SoftBank services. And SoftBank offers Shizen-Denki, which supplies power with a high ratio of renewable energy and works to contribute to forest protection.


In the robotics segment, SoftBank offers the Pepper robots, including the Pepper for Home, Pepper for Enterprise, and Pepper for Education. The company's activity in robotics searches for segments to commercialize and develop robotic solutions to help make users lives easier, safer, and more connected. Pepper and NAO offer robotic services for applications in the fields of retail, tourism, healthcare, finance, and education.


For businesses, SoftBank offers a variety of services:

  • Smartphone, mobile, and tablet devices
  • Network and VPN services
  • Cloud services
  • Voice call and landline telephone services
  • Artificial intelligence and machine learning
  • Internet of Things
  • Digital marketing
  • Security services
  • Datacenter services
  • 5G
  • Automated office operations
  • Robotics

The company offers other services and solutions for local governments and public offices intended to provide residents, businesses, and local governments with solutions to help them understand and cooperate with each other. SoftBank offers various services tailored to the specific needs of different industries and fields, such as medicine, video transmission, and the automotive industry.


March 22, 2022
SoftBank raises a $60,000,000 series C round from Insight Partners.
July 5, 2021
SoftBank buys perpetual Yahoo trademark license for $1.6 billion
June 15, 2021
SoftBank boosts Klarna to $45.6 billion in equity funding.
June 10, 2021
SoftBank hires another M12 veteran as Priya Saiprasad joins as partner.
June 10, 2021
Mexican payments startup, Clip, states its valuation has jumped to nearly $2 billion after a recent investment led by SoftBank Latin America Fund and Viking Global Investors LP, putting it in a small but growing club of Mexican "unicorns.
May 25, 2021
SoftBank Leads $500 Million Investment in analytics company Contentsquare.
May 24, 2021
Softbank to exit India solar business in US$3.5 billion deal.
May 21, 2021
SoftBank nominates Koei gaming exec to board
May 13, 2021
SoftBank Corp and OneWeb announce an agreement for mutual cooperation to promote OneWeb's satellite communication services in the global and Japan markets.
April 6, 2021
Softbank acquires 40% minority shareholder stake in Norwegian robotics and software firm AutoStore for $2,800,000,000.

Funding Rounds

Invested in


Funding Rounds Participated In

Further Resources


Hard truths about SoftBank

The Economist


June 17, 2021

SoftBank Vision Fund 2 leads $140M funding in Vishal Sikka's Vianai

Manish Singh


June 16, 2021


Zee News
September 23, 2021
Zee News
SoftBank Group-backed Indian hospitality startup Oyo Hotels and Rooms is expected to file for an initial public offering (IPO) next week to raise around $1 billion, a source told Reuters on Thursday.
September 21, 2021
About | Advertise | Contact | Disclaimer | News | The Daily Deal Newsletter by FinSMEs is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.
Connie Loizos
September 18, 2021
SoftBank has been on a tear in Latin America. The Japanese investment conglomerate just announced it has launched its second Latin America-focused fund with a $3 billion capital commitment from the company that may grow as the fund explores "options to raise additional capital," according to SoftBank. The vehicle follows hot on the heels of [...]
Emma Lee
September 15, 2021
The two hefty deals this week highlight rising investor attention to the robot delivery market, an emerging sector ready for commercialization and on the rise thanks to the booming non-contact economy in the post-epidemic era.
Mary Ann Azevedo
September 2, 2021
In March 2019, SoftBank Group International made headlines when it announced the SoftBank Innovation Fund, which started out with a $2 billion commitment to invest in tech startups in Latin America. A lot has changed since then. SoftBank changed the name of the fund to the SoftBank Latin America Fund, or LatAm Fund for short. [...]


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