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Goop

Goop

Goop is a lifestyle and wellness company founded by Gwyneth Paltrow.

History

Goop began as a newsletter in 2008 and then was incorporated in 2011. According to Gwyneth Paltrow, the company's name came from someone telling her successful internet companies have double O's in their name.

Seb Bishop was CEO of Goop from 2011 to 2014. In 2014, Goop hired Oxygen Media founder and former CEO of Martha Stewart Living Omnimedia Lisa Gersh as CEO.

in 2016, Paltrow moved the company's operations to the US from the UK following her separation from Chris Martin and Gersh left the position of CEO. The position remained vacant until early 2017, when the board named Paltrow, who had previously announced in 2016 that she would be stepping away from Goop, to fill the post.

In 2018, Goop began assembling an internal science and regulatory team. Goop in partnership with Google also began selling Google Home smart speakers and accessories in the Goop Lab stores and holiday pop-up shops, and opened its first permanent East Coast Goop store called Goop Lab in Manhattan. This follows the permanent location in Brentwood, California in September 2017.

Funding and Revenue

In 2016, Goop received $15 million USD in Series B funding from venture capital firms NEA, Felix Capital and 14W Venture Partner.

In 2018, Goop raised $50 million in Series C funding from firms including NEA, Lightspeed and Felix Capital. The company's valuation rose to $250 million.

Product Line
  • goop by Juice Beauty, a makeup and skincare
  • goop Label, a fashion line
  • goop Fragrance, an all-natural fragrance line including perfume and scented candles
  • goop Wellness, which sells GMO and gluten-free vitamins and other supplements
  • G. Sport Sessions, a range of fitness programs offered in partnership with Westin Hotels and Resorts launched in 2018
  • cb2 x goop, a furniture and home décor line in collaboration with Crate and Barrel, launched in August 2018

Timeline

May 2019
Goop announces minimalist venture into swimwear.
March 2018
Goop raises a $50,000,000 series C round from Felix Capital and New Enterprise Associates.

Funding rounds

Funding round
Funding type
Funding round amount (USD)
Funding round date
Investment
Goop funding round, March 2018
50,000,000
March 2018
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People

Name
Role
LinkedIn

Drew DeMartinis

Employee

Further reading

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Author
Link
Type
Date

Documentaries, videos and podcasts

Title
Date
Link

Companies

Company
CEO
Location
Products/Services

News

Title
Author
Date
Publisher
Description
Hillary Hoffower
February 14, 2021
Business Insider
Sakara Life has tapped into the needs of high-earning, busy millennials: a healthy, Instagrammable meal. Its cofounders say it's a wellness company.
Kate Knibbs
January 1, 2021
Wired
WIRED asked the writers of five of our favorite 2020 titles what it was like to release a book during Covid-19.
May 11, 2020
Harvard Business Review
Elise Loehnen discusses what working at a company that practices self-care really means for mental health.
Beth Mole
February 3, 2020
Ars Technica
"It is outrageous that Goop continues to exploit health issues in order to make money."
Komal Basith
January 27, 2020
The Hindu
A peek into Gwynth Paltrow's holistic wellness empire, Goop, can be informative and thought-provoking, in more ways than one
Katie Canales
December 5, 2019
Business Insider
Goop has found a new market in San Francisco, which is reportedly the wellness brand's fourth-largest market in terms of readership.
October 21, 2019
www.nytimes.com
Company directors are meeting today after the revelation that a top pilot had warned about a flight system now suspected of a role in two fatal crashes.
Ellen Cranley
September 15, 2019
Business Insider
Academy Award-winning actress Gwyneth Paltrow led the charge of an editorial and e-commerce platform for customers seeking a curated lifestyle.
Kate Clark
September 11, 2019
TechCrunch
Kenshō wants to become a holistic health "medical journal" with input from credible natural healthcare providers.

References

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