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BMW

BMW

BMW is an automotive brand manufacturer and conglomerate founded in 1916 by Camillo Castiglioni, Franz Josef Popp, Gustav Otto, Karl Rapp and Gustav Otto.

Bayerische Motoren Werke AG, commonly referred to as BMW, is a German multinational corporate manufacturer of luxury vehicles and motorcycles headquartered in Munich, Bavaria, Germany. The corporation was founded in 1916 as a manufacturer of aircraft engines, which it produced from 1917 until 1918 and again from 1933 to 1945.

Automobiles are marketed under the brands BMW, Mini and Rolls-Royce, and motorcycles are marketed under the brand BMW Motorrad. In 2017, BMW was the world's fourteenth-largest producer of motor vehicles, with 2,279,503 vehicles produced.[3] The company has significant motorsport history, especially in touring cars, Formula 1, sports cars and the Isle of Man TT.

BMW is headquartered in Munich and produces motor vehicles in Germany, Brazil, China, India, Mexico, the Netherlands, South Africa, the United Kingdom, and the United States. The Quandt family is a long-term shareholder of the company (with the remaining shares owned by public float), following brothers Herbert and Harald Quandt's investments in 1959 which saved the company from bankruptcy.

The name BMW is an abbreviation for Bayerische Motoren Werke (translates into English as Bavarian Motor Works).The suffix AG, short for Aktiengesellschaft, signifies an incorporated entity which is owned by shareholders, thus akin to "Inc." (US) or PLC, "Public Limited Company" (UK).

The terms Beemer, Bimmer and Bee-em are sometimes used as slang for BMW in the English language and are sometimes used interchangeably for cars and motorcycles.

The circular blue and white BMW logo or roundel evolved from the circular Rapp Motorenwerke company logo, which featured a black ring bearing the company name surrounding the company logo,on a plinth a horse's head couped.

BMW retained Rapp's black ring inscribed with the company name, but adopted as the central element a circular escutcheon bearing a quasi-heraldic reference to the coat of arms (and flag) of the Free State of Bavaria (as the state of their origin was named after 1918), being the arms of the House of Wittelsbach, Dukes and Kings of Bavaria. However, as the local law regarding trademarks forbade the use of state coats of arms or other symbols of sovereignty on commercial logos, the design was sufficiently differentiated to comply, but retained the tinctures azure (blue) and argent (white).

The current iteration of the logo was introduced in removing 3D effects that had been used in renderings of the logo, and also removing the black outline encircling the rondel. The logo will be used on BMW's branding but will not be used on vehicles.

The origin of the logo as a portrayal of the movement of an aircraft propeller, the BMW logo with the white blades seeming to cut through a blue sky, is a myth which sprang from a 1929 BMW advertisement depicting the BMW emblem overlaid on a rotating propeller, with the quarters defined by strobe-light effect, a promotion of an aircraft engine then being built by BMW under license from Pratt & Whitney.

Timeline

March 9, 2022
BMW M4 CSL hardcore debut date revealed
2021
BMW launches new 5 Series : BMW 530i M Sport and BMW 520d Luxury Line in India.
November 11, 2020
BMW launches its new flagship iX electric SUV with 300 miles of range.

December 11, 2019
BMW announces it is bringing Android Auto to its vehicles, starting in July 2020.

The first live demo of Android Auto in a BMW will happen at CES 2020 next month. After that, it will become available as an update to drivers in 20 countries with cars that feature the BMW OS 7.0.

October 8, 2019
BMW says it plans to debut a 1 Series electric hatchback in 2021
September 18, 2019
BMW announces that Milagros Caiña Carreiro-Andree would not seek a new term.
September 18, 2019
BMW announces that Milagros Caiña Carreiro-Andree, the board member in charge of human resources, would not seek a new term.
July 5, 2019
BMW seeks new CEO after Krueger announces 2020 retirement
July 2019
JLR announces that it has joined hands with BMW to develop next-generation electric drive systems.
March 7, 1916
BMW was founded by Camillo Castiglioni, Franz Josef Popp, Gustav Otto, Gustav Otto and Karl Rapp.

Products

Patents

Further reading

Title
Author
Link
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Oliver Zipse, who joined the German carmaker as a trainee in 1991, will be the new CEO.

LinkedIn News

Web

July 19, 2019

Documentaries, videos and podcasts

News

Title
Author
Date
Publisher
Description
September 13, 2021
mint
Car companies are trying to reduce their carbon footprint by developing a more environmentally friendly manufacturing process
Kirsten Korosec
September 13, 2021
TechCrunch
The Station is a weekly newsletter dedicated to all things transportation. Sign up here -- just click The Station -- to receive it every weekend in your inbox. Hi readers: Welcome to The Station, your central hub for all past, present and future means of moving people and packages from Point A to Point B. Twenty [...]
Miles Brignall
September 11, 2021
the Guardian
A retired bishop faces a bigger tax bill after swapping his old diesel VW for an environmentally friendly vehicle
Aria Alamalhodaei
September 7, 2021
TechCrunch
Solid Power, a battery developer backed by Ford and BMW, is expanding its Colorado-based factory footprint as it prepares pilot production of its solid state batteries early next year. The new production facility will be dedicated to manufacturing one of the company's flagship products, a sulfide-based solid electrolyte material, by up to 25 times its [...]
August 30, 2021
WebWire
The BMW iX3's integration in the new Marvel Studios film coincides with the launch of the updated model. The new features introduced for the iX3 in September 2021 primarily affect the design of the exterior, and there are also changes for the interior and equipment. The update brings the BMW iX3 closer stylistically to the new family of BMW premium electric vehicles headlined by the BMW iX and BMW i4. Along with the BMW iX3, the BMW M8 sports car in melbourne red (BMW individual color) al...
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References

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