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Mini is a company in the electric vehicle industry and automotive industry , focused on electric car manufacturing and electric vehicle manufacturing . The company, based in Munich, Germany , was founded on January 1, 1959 . Mini operates as a subsidiary of BMW , and its CEO is Peter Schwarzenbauer . The company employs between 10,000 and 49,999 people at the prototype stage .
Mini has a diverse range of competitors in the electric vehicle and automotive industries. Some notable competitors include Rolls-Royce , Audi , Aston Martin , and Tesla , among others.
The company was created by Adrian van Hooydonk , Frank Stephenson , Tomasz Sycha , Pierre Leclercq , Oliver Sieghart , and Annette Baumeister . Mini is traded on the Gate.io stock exchange and its parent organization is Karl Rapp . The company is currently active , and operates a direct-to-consumer (D2C) business model .
