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Procter & Gamble

Procter & Gamble

The Procter & Gamble Company is a Cincinnati, Ohio-based consumer goods corporation founded in 1837.


P&G is a company that was founded more than 180 years ago as a soap and candle company. Today, it is the largest consumer goods company in the world, and home to iconic and trusted brands, including Charmin®, Always®, Braun®, Fairy®, Febreze®, Gillette®, Head & Shoulders®, Oral B®, Pantene®, Pampers®, Vicks® and Tide®.


P&G's operations span across five segments which include: Feminine & Family Care (some 25%); Fabric & Home Care (nearly 35); Baby, Beauty (nearly 20%); Health Care (more than 10%); and Grooming (about 10%). Putting all together, the segments range from laundry additives and air fresheners to diapers and digestive aids as well as toothpaste, shampoo, deodorant, and razors.

Its leading brands include Ariel, Tide, Gain,and Downy in Fabric and Home Care; Always, Pampers, and Bounty in Baby, Feminine & Family Care; Pantene, Olay, and Head and Shoulders in Beauty; Metamucil, Vicks, and Pepto Bismol in Health Care; and Fusion, Gillette, and Venus in Grooming.

Geographical Reach

P&G operates in some 70 countries globally and markets its products in over 180 countries. P&G generates around 45% of its revenue from business in the US and Canada. To support P&G's operations, the Cincinnati, Ohio-based company owns two dozen manufacturing sites in over 15 US states and it owns around 85 production facilities in over 35 other countries.

The primary regional general offices of P&G are situated in Switzerland, Singapore, Panama, Dubai, and China, and its primary regional shared service centers are situated in the UK, Costa Rica, and Philippines.


December 2018
Procter & Gamble completed the acquisition of the consumer health division of Merck Group (known as EMD Serono in North America) for €3.4 billion ($4.2 billion) and renamed it as Procter & Gamble Health Limited in May 2019.
November 2018
P&G unveiled a simpler corporate structure with six business units that will be effective from July 2019.
July 2016
The company announced the sale of 43 of its beauty brands to Coty, a beauty-product manufacturer, in a US$13 billion deal. It cited sluggish growth of its beauty division as the reason for the divestiture. The sale was completed on October 3, 2016.
February 2016
P&G completed the transfer of Duracell to Berkshire Hathaway through an exchange of shares.
March 2015
Company divested its Vicks VapoSteam U.S. liquid inhalant business to Helen of Troy, part of a brand-restructuring operation. This deal was the first health-related divestiture under the brand-restructuring operation. The deal included a fully paid-up license to the Vicks VapoSteam trademarks and the U.S. license of P&G's Vicks VapoPad trademarks for scent pads. Most Vicks VapoSteam and VapoPads are used in Vicks humidifiers, vaporizers and other health care devices already marketed by Helen of Troy.
August 2014
P&G announced it was streamlining the company, dropping around 100 brands and concentrating on the remaining 65, which were producing 95% of the company's profits.
April 2014
The company sold its Iams pet food business in all markets excluding Europe to Mars, Inc. for $2.9 billion.
August 25, 2009
Ireland-based pharmaceutical company Warner Chilcott announced they had bought P&G's prescription-drug business for $3.1 billion.
P&G branched into the record business with its sponsorship of Tag Records, as an endorsement for TAG Body Spray.
January 2005
P&G announced the acquisition of Gillette, forming the largest consumer goods company and placing Unilever into second place. This added brands such as Gillette razors, Duracell, Braun, and Oral-B to their stable. The acquisition was approved by the European Union and the Federal Trade Commission, with conditions to a spinoff of certain overlapping brands. P&G agreed to sell its SpinBrush battery-operated electric toothbrush business to Church & Dwight, and Gillette's Rembrandt toothpaste line to Johnson & Johnson. The deodorant brands Right Guard, Soft and Dri, and Dry Idea were sold to Dial Corporation. In 2001, Liquid Paper and Gillette's stationery division, Paper Mate, were sold to Newell Rubbermaid. The companies officially merged on October 1, 2005.



Further Resources



July 30, 2021
Jon R. Moeller, vice chairman and chief operating officer, will succeed David Taylor as Procter & Gamble's president and chief executive officer, effective 1 November
June 29, 2021
Harvard Business Review
Can a new leader guide an established company, like P&G, through disruptive transformation from within?
March 1, 2021
/PRNewswire/ -- The global health and wellness food market is set to grow by USD 1,299.84 billion, progressing at a CAGR of over 6% during 2020-2024. The...
Martine Paris
February 25, 2021
Business Insider
Shailesh Jejurikar has more than doubled the pace of growth for his unit despite challenges posed by the pandemic. He leads by these four principles.
Greg Satell
March 10, 2020
Harvard Business Review
Start with a small but meaningful project.


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