Pembient

Pembient

Pembient uses advances in biotechnology to fabricate horn and other wildlife products to combat the threat to endangered species.

Pembient was founded in 2015 by Matthew Markus and George Bonaci and is located in Seattle, Washington. Pembient is a biotechnology company producing bio-fabricated horn using DNA and 3D printed keratin. Pembient's original goal was to combat wildlife poaching by producing horn and other animal parts to be used for medicinal purposes at significantly less cost than anything produced through illegal wildlife trade - a $20 billion black market.

Opportunity

Fine Tooth Horn Comb

Pembient discovered a greater market size when they realized that carved rhino horn was a significant factor in increased poaching demand; rather than just medicinal use. Rhino horn is unique in that is is solid; unlike the horns of cows and elephants whose horns are hollow. Rhino horn provides a good carving medium as it can be made into large solid objects. As there is only an estimated 20,000 rhinos left in the world, the cost for their horn is exponential - approximately $60,000 per kilogram. Pembient plans to use modern technology to manufacture horn cylinders and sell them at a fraction of the cost which in turn will undermine poachers and put an end to rhino poaching. These can be sold to artisans, designers, carvers and other manufacturers.

Pembient claims that horn is a bioplastic and if it can be produced in abundance it can replace petroleum plastic as a material. Pembient's CEO envisions a future with everyday products made from bio-degradable horn.

Horn Bangles

Product

The Process

Rhino horn is made of keratin, the same family of protein found in hair, skin, nails, and hooves. In order to develop a prototype quickly, Pembient’s initial rhino horn prototypes were developed using cellular agriculture. The prototypes were reformulated from sheep’s wool because wool also contains keratin. However, they realized that the horn's material properties - for example, texture, was not an exact replicate of real rhino horn and would be difficult to carve. Pembient decided to move towards a tissue-engineering approach; growing the horn rather than printing it. The group wants to persuade stem cells from a rhino or other creature to develop into keratinocytes, which they would then embed onto a scaffold.

An early prototype of Pembient’s rhino horn, made from wool as a starting material.

Another prototype of the rhino-free horn

Technologies

Pembient is exploring the best technology to bio-fabricate horn.

Company Patents

Patent Description
Inventor(s)
Status
Date
App/Pub number

Synthetic rhinoceros horn analogues

Matthew Markus, George Bonaci

Application

October 5, 2017

US20170281688A1 (US)

Timeline

March 14, 2018

Partner of the Cellular Agriculture Society (CAS)

Cellular Agricultural Society

August 23, 2017

PembiCoin Initial Coin Offering (ICO)

A PembiCoin is a blockchain-based token that allows its holder to take delivery of one gram of biofabricated horn in the year 2022

July 11, 2015

Crowdfunding of Black Rhino Genome Sequencing Project

January 16, 2015

Pembient admitted to IndieBio Accelerator

IndieBio is a four month business accelerator program which awards $50,000 and mentors biotech start-up companies using synthetic biology.

January 1, 2015

Pembient Founded by Matthew Marcus and George Bonaci

George Bonaci and Matthew Markus on a roof in Seattle, where Pembient got started.

Funding rounds

Funding round
Funding type
Funding round amount (USD)
Funding round date
Investment
Pembient Seed round, January 2015
Seed round
50,000
January 16, 2015
SOSV
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People

Name
Role
LinkedIn

George Bonaci

Co-Founder (former)

Matthew Markus

Co-Founder and CEO

Further reading

Title
Author
Link
Type
Date

3D-printed rhino horns will be ready in two years, but will they save the rhinos?

Lily Kuo

A biotech startup is trying to end poaching by flooding the market with fake rhino horns

Jeremy Berke

A Controversial High-Tech Plan to Save Earth's Last Rhinos

Maya Craig

Biologist aims to grow rhino horns to save animals from poachers | The Star

Raveena Aulakh

Can Biotech Save the Rhino?

Jacob Roberts

Can Fake Rhino Horn Stop the Poaching of a Species at Risk?

Jani Actman

Can tech save the rhino?

Michele Hollow

CEO behind synthetic rhino horn answers critics

Aaron Fronda

Conservationists take note: 3D printing rhino horn won't increase poaching

Matthew Markus

Here's how and why this Seattle startup is bioengineering rhino horns - Puget Sound Business Journal

Annie Zak

How tech is fighting back for endangered rhino - CNN

Pete Kowalczyk, for CNN

How Technology May Help Save the Rhino From Extinction

Laura Krantz

NGOs and Biotech Startups Offer Different Solutions to Rhino Poaching | RADII China

Josh Feola

Pembient - Bioengineered Wildlife Products - SynBioBeta

Sachin Rawat

Pembient: rhino horns without poaching

Isha Datar

Startup Stories: Pembient

Article

Synthetic rhino horn ready 'in two years'

Matt McGrath

Synthetic rhino horns could alter black market

Aaran Fronda

Synthetic Rhinoceros Horns Spark Economic Debate on Conservation

Olivia Trani

The Age of Biotech: Can Bioengineered Rhino Horns Bring An End to Poaching?

Robert Sanders

Why Pembient is Confident in Biofabricated Rhino Horn

Matthew Markus

Documentaries, videos and podcasts

Title
Date
Link

3D Printing Rhino Horns Can Stop Poaching in Africa

August 13, 2015

A Seattle Startup's Plan To Curb Rhino Poaching With Bioengineering

February 4, 2015

Artificial rhino horn will stamp out poaching trade, says biologist | CBC Radio

October 7, 2016

E596: Matthew Markus’ Pembient is creating synthetic rhino horns to disrupt an illegal $750m trade and halt the acceleration of rhinoceros endangerment | This Week In Startups

November 17, 2015

Envision a World Without Wildlife Poaching ... Uber Disrupts Transportation| Airbnb Disrupts Hotels| Amazon Disrupts Food | Pembient Disrupts Wildlife Poaching! - with Matthew Markus - RedZone

January 5, 2018

Stossel: Save the Rhinos!

July 20, 2017

Companies

Company
CEO
Location
Products/Services

References

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