Nissan is an automotive brand manufacturer founded in 1933 by Yoshisuke Aikawa, Den Kenjirō and William Gorham.

Nissan is an automobile company headquartered in Yokohama, Japan. The company was founded in 1934, by Yoshisuke Aikawa, William Gorham and Den Kenjiro. The company was originally founded and known as Datsun.

Nissan's founder, Yoshisuke Aikawa graduated from Tokyo Imperial University and moved to the United States where he worked in a factory in order to develop casting skills which he used to establish Tobata Casting Co., Ltd., after he returned to Japan in 1910. Meanwhile in 1911, Masujiro Hashimoto established The Kwaishinsha Motor Car Works which turned out to be the leader in the domestic automobile industry in Japan. In 1914, Kwaishinsha manufactured the DAT car which was named after three men who invested in the company Kenjiro Den, Rokuro Aoyama, and Aketaro Takeuchi.

In 1931, DAT Jidosha Seizo Co., Ltd. became affiliated with Tobata Casting Co., Ltd. by becoming a subsidiary of Tobata. In 1932, the company changed its name to Datsun. By 1934 the corporate name had officially changed to Nissan Motor Co., Ltd. when Nihon Sangyo Co., Ltd. became the only investor at a stockholders meeting.

From 1938 and through 1945, Nissan switched from producing smaller vehicles such as cars to producing trucks and military vehicles. The Allied forces took control over Nissan's productions in 1945 and didn't release full control until 1955. The 60's and 70's were times of growth and expansion for Nissan due to the release of economical and affordable cars. With success in the United States in the 70's, Nissan was able to expand to seventeen countries with manufacturing plants.

In the late 90's, Nissan made an alliance with Renault and took over Renaults luxury car line known as Infiniti. Today Nissan is one of the largest car manufacturers in Japan, and the world with models such as the Titan pickup truck, their Z-series of sports cars, and their Altima and Maxima sedans.


May 25, 2020
Nissan and Renault plan to disclose billions of dollars in cost cuts and slash capacity by an additional million vehicles in view of the coronavirus shutdowns.
April 2020
Nissan says that it expects to post an annual operating loss of up to 45bn Yen (£340m).
March 2020
Nissan says it would push ahead with a 52-million-pound ($69 million) expansion at Sunderland to build its new Qashqai sports utility vehicle.
October 8, 2019
Nissan announces Makoto Uchida as new CEO.
September 13, 2019
Nissan announces that it was teaming up with two popular gaming teams to design new gaming chair concepts.
September 12, 2019
Nissan's board puts the cost of the Ghosn affair at ¥35bn.
May 2016
Nissan buys a 34% stake in Mitsubishi Motors.




Further reading


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June 24, 2021
Harvard Business Review
What role did corporate governance play in Ghosn's downfall? And what's Ghosn's side of the story?
Paul Rincon - Science editor, BBC News website
June 22, 2021
Scientists find evidence parts of Venus's rocky surface move around like bits of ocean pack ice.
The Associated Press
June 22, 2021
Nissan Chief Executive Makoto Uchida pleaded for patience from disgruntled shareholders Tuesday and promised a turnaround at the Japanese automaker, which is projecting a third year of losses as it struggles to distance itself from a scandal over its former chairman, Carlos Ghosn.
June 17, 2021
Harvard Business Review
As cracks appear in Ghosn's leadership of Nissan and Renault, is anyone holding him accountable?
Jasper Jolly
June 16, 2021
the Guardian
Ford, LG and Samsung among companies in discussions with government and local authorities
AP in Tokyo
June 14, 2021
the Guardian
Michael and Peter Taylor tell Tokyo court of their part in spiriting away executive in musical instrument case
June 10, 2021
Harvard Business Review
Did some of Ghosn's strengths as a leader contribute to his eventual downfall?
Miles Brignall
June 7, 2021
the Guardian
After my Micra's battery failed, the satnav and radio are locked but I can't get the code to unlock it
Jasper Jolly
June 6, 2021
the Guardian
Surge in sales for US carmaker in first four months of 2021 pushes Nissan Leaf into second place
John Naughton
June 5, 2021
the Guardian
A global dearth of these vital components, and a reliance on just-in-time manufacturing, has put the motor industry in a tricky spot
Sean Szymkowski
June 4, 2021
The pandemic was one hurdle, but the chip shortage handed Nissan another obstacle to launch the electric SUV on time.
June 4, 2021
The Economic Times
Last year Nissan said it planned to begin sales of the Ariya in Japan from mid-2021. But the rollout of the limited model in the Asian nation has been pushed to "this winter", the firm's executive vice president, Asako Hoshino, told reporters.
June 3, 2021
Harvard Business Review
What turned one of the world's most visionary CEOs into a fugitive?
Guardian staff reporter
May 30, 2021
the Guardian
Joe Biden's minimum global corporate tax rate - down from 21% to 15% - is within reach. Blocking it will not look good
Craig Allen
May 29, 2021
Electric vehicle experts say Australia is a "backwater" for global car manufacturers and is missing out on the latest EV technology.
May 28, 2021
The all-new Qashqai will be Nissan's first model built in Europe using a significant number of lightweight aluminum panels. The hood, doors and front fenders are stamped from aluminum alloy, which makes the body of the all-new Qashqai 60 kg lighter. This improves efficiency and thereby contributes to reduced emissions. In addition, it helps accommodate more technology, including the all-new vehicle's electrified powertrain. Aluminum production at Nissan's Sunderland plant includes the 2n...
Novelis Inc.
May 28, 2021
/PRNewswire/ -- Novelis, the world leader in aluminium rolling and recycling, announced today that it will supply Nissan with sustainable, lightweight...
Rupert Neate
May 26, 2021
the Guardian
Japanese carmaker reportedly wants millions in government support for new 6GWh plant at existing site
BBC News
May 26, 2021
BBC News
The Japanese car giant is reportedly in advanced talks to build a gigafactory in Sunderland.
Jasper Jolly and agencies
May 20, 2021
the Guardian
Fugitive businessman loses wrongful dismissal claim as Dutch court finds he did not have valid contract


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