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Nissan

Nissan

Nissan is an automotive brand manufacturer founded in 1933 by Yoshisuke Aikawa, Den Kenjirō and William Gorham.

Overview

Nissan is an automobile company headquartered in Yokohama, Japan. The company was founded in 1934, by Yoshisuke Aikawa, William Gorham and Den Kenjiro. The company was originally founded and known as Datsun.

Nissan's founder, Yoshisuke Aikawa graduated from Tokyo Imperial University and moved to the United States where he worked in a factory in order to develop casting skills which he used to establish Tobata Casting Co., Ltd., after he returned to Japan in 1910. Meanwhile in 1911, Masujiro Hashimoto established The Kwaishinsha Motor Car Works which turned out to be the leader in the domestic automobile industry in Japan. In 1914, Kwaishinsha manufactured the DAT car which was named after three men who invested in the company Kenjiro Den, Rokuro Aoyama, and Aketaro Takeuchi.

In 1931, DAT Jidosha Seizo Co., Ltd. became affiliated with Tobata Casting Co., Ltd. by becoming a subsidiary of Tobata. In 1932, the company changed its name to Datsun. By 1934 the corporate name had officially changed to Nissan Motor Co., Ltd. when Nihon Sangyo Co., Ltd. became the only investor at a stockholders meeting.

From 1938 and through 1945, Nissan switched from producing smaller vehicles such as cars to producing trucks and military vehicles. The Allied forces took control over Nissan's productions in 1945 and didn't release full control until 1955. The 60's and 70's were times of growth and expansion for Nissan due to the release of economical and affordable cars. With success in the United States in the 70's, Nissan was able to expand to seventeen countries with manufacturing plants.

In the late 90's, Nissan made an alliance with Renault and took over Renaults luxury car line known as Infiniti. Today Nissan is one of the largest car manufacturers in Japan, and the world with models such as the Titan pickup truck, their Z-series of sports cars, and their Altima and Maxima sedans.

Timeline

July 1, 2021
Nissan announces plans to build the UK's first car battery gigafactory,

Nissan is to spend up to £423 million on an all-electric vehicle, while Sunderland City Council will help to bring the total amount of investment up to £1.0 billion.

May 25, 2020
Nissan and Renault plan to disclose billions of dollars in cost cuts and slash capacity by an additional million vehicles in view of the coronavirus shutdowns.
April 2020
Nissan says that it expects to post an annual operating loss of up to 45bn Yen (£340m).
March 2020
Nissan says it would push ahead with a 52-million-pound ($69 million) expansion at Sunderland to build its new Qashqai sports utility vehicle.
October 8, 2019
Nissan announces Makoto Uchida as new CEO.
September 13, 2019
Nissan announces that it was teaming up with two popular gaming teams to design new gaming chair concepts.
September 12, 2019
Nissan's board puts the cost of the Ghosn affair at ¥35bn.
May 2016
Nissan buys a 34% stake in Mitsubishi Motors.
1933
Nissan was founded by Den Kenjirō, William Gorham and Yoshisuke Aikawa.

Products

Acquisitions

Patents

Further Resources

Title
Author
Link
Type
Date

Introducing the Nissan Ariya Concept, a powerful all-wheel-drive EV crossover

Web

October 22, 2019

Nissan Ariya: Introducing our all-new electric crossover

Web

July 14, 2020

News

Title
Author
Date
Publisher
Description
YURI KAGEYAMA AP Business Writer
October 8, 2021
ABC News
Nissan's "intelligent factory" hardly has any human workers
The Associated Press
August 19, 2021
CTVNews
Nearly three years later, former Nissan executive Greg Kelly is still wondering why the questions that led to his arrest and trial in Japan weren't simply taken up in the automaker's corporate boardroom.
August 18, 2021
NDTV.com
An Indian arbitrator has issued an order asking Nissan Motor Co to pay its factory workers additional wages, despite warnings from the automaker that a higher payout could make its business "unviable in the long run".
By The Associated Press
August 10, 2021
AP NEWS
___Big win for $1T infrastructure bill: Dems, GOP come togetherWASHINGTON (AP) -- With a robust vote after weeks of fits and starts, the Senate has approved the $1 trillion bipartisan infrastructure plan.
By TOM KRISHER
August 10, 2021
AP NEWS
DETROIT (AP) -- Nissan says its huge factory in Smyrna, Tennessee, will close for two weeks starting Monday due to computer chip shortages brought on by a coronavirus outbreak in Malaysia.The shutdown is among the longest at any U.S.
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References

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