Infiniti

For the first time about 30 years ago, the INFINITI logo debuted on the Q45 model. In 1985, a new premium brand began to form within the Nissan company, which was called INFINITI. The history of INFINITI began with the formation of a highly classified team of specialists, codenamed Project Horizon (Horizon Task Force). In 1989, the brand was introduced to the world and instantly revolutionized the automotive industry. While much has changed in three decades, INFINITI's focus on driver-focused design and innovation, and their unwavering belief that luxury is possible to live in, continues to propel the brand forward.