Invoca is an artificial intelligence company offering a call tracking and conversational analytics for marketers that is headquartered in Santa Barbara, California and was founded in 2008 by Colin Kelley, Jason Spievak, and Robert Duva. Notable customers of Invoca include: BlueCross BlueShield Minnesota, Dish, Frontier Communications, Mutual of Omaha, Orkin, Samsung, and SunTrust.
The Invoca platform can be integrated with the following programs: click (Adobe Experience Cloud), Google Ads, and Salesforce Marketing Cloud), search and bid management (Acquisio, Adobe Advertising Cloud, Google Ads, Google Marketing Platform, Kenshoo, Marin Software, and Microsoft Advertising), CRM (Microsoft Dynamics and Salesforce), customer data platforms (Tealium), marketing automation (HubSpot and Salesforce Marketing Cloud), web analytics (Adobe Analytics, Google Analytics, and Webtrends), attribution (Adobe Audience Manage and Google Attribution 360), web optimization (Adobe Target and Optimizely), performance marketing (Cake, Has Offers by Tune, and LinkTrust), and telephony (Five9).
On November 30, 2010 Invoca announced raising $4 million in series B funding from Upfront Ventures and Rincon Venture Partners. The company plans on using their series B funding for product development, customer development, expand its customer support team, and expand outside of the United States.
On November 21, 2012 Invoca announced raising $3.3 million in venture funding from Rincon Venture Partners (lead investor) and Upfront Ventures. The company plans on using their venture funding for software development, marketing, and sales expansion.
On January 13, 2014 Invoca announced raising $20 million in series C funding from Accel (lead investor), Upfront Ventures, Rincon Venture Partners, and Salesforce Ventures. The company plans on using their series C funding for sales, marketing, and product development.
On March 30, 2016 Invoca announced raising $30 million in series D funding from Morgan Stanley Alternative Investment Partners (lead investor), Upfront Ventures, StepStone Group, Salesforce Ventures, and Accel. The managing director of Morgan Stanely Alternative Investment Partners, Jamey Sperans, made the following statements regarding his firms leading investment in Invoca:
Invoca has built a platform that addresses the top concern for enterprise CMOs today — delivering personalized customer experiences across devices and channels. We are thrilled to partner with a proven team, other world-class investors, and an already impressive list of enterprise customers who are finding success with Invoca.
On October 17, 2019 Invoca announced raising $56 million in series E funding from Upfront Ventures (lead investor), H.I.G. Growth Partners (lead investor), Morgan Stanley Alternative Investment Partners, and Accel. The company plans on using their series E funding for product development, advertising, marketing, CRM, and affiliate marketing. The managing director of H.I.G. Growth Partners, Scot Hilleboe, made the following comments about Invoca at the time of their series E funding:
We're coming into an era where technology is being used to enable and improve human connections, instead of replacing them. Invoca is at the forefront of this shift, giving marketers the tools to uncover and act on conversational insights in a way that is simple and scalable, similar to what they've been doing on the digital side for years. Given H.I.G.'s extensive investment experience in digital media, analytics, and call centers, we quickly recognized the incredible power and value of Invoca's technology. We are truly excited to co-lead this round and usher Invoca into its next phase of growth, building on its already impressive business momentum and customer-first culture.