Upfront Ventures

Upfront Ventures - previously known as GRP Ventures - is a venture capital firm founded in 1996. It was established by Steve Lebow, Steven Dietz, and Yves Sisteron, and is headquartered in Santa Monica, California, United States. Upfront Ventures specializes in providing capital for companies operating in the technology sector, such as those in the software, digital media, and retail innovation industries. As of October 2019, Upfront Ventures has 89 active companies in its portfolio and has sold off its ownership in 102 companies.