Upfront Ventures

Upfront Ventures

Upfront Ventures is a venture capital firm based in Los Angeles.

Upfront Ventures - previously known as GRP Ventures - is a venture capital firm founded in 1996. It was established by Steve Lebow, Steven Dietz, and Yves Sisteron, and is headquartered in Santa Monica, California, United States. Upfront Ventures specializes in providing capital for companies operating in the technology sector, such as those in the software, digital media, and retail innovation industries. As of October 2019, Upfront Ventures has 89 active companies in its portfolio and has sold off its ownership in 102 companies.

Timeline

Funded Companies

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Description
Website
Industry
Location

Canvas Medical is a company that offers a predictive charting interface designed and built for primary care. Founded in 2015 by Andrew Hines and Julian Malinak.

ChowNow is a Los Angeles-based company founded by Eric Jaffe, Josiah Carlson and Christopher Webb.

DataSift is a company founded by Nicholas Halstead.

FabFitFun is a Los Angeles-based company founded by Sam Teller, Michael Broukhim, Daniel Broukhim and Katie Kitchens.

Shop trendy, fashionable & boutique plus size women's fashion online at 11 Honoré. The runway, edited. Sizes 12 to 24

GoodRx is a company providing a prescription drug price comparison tool.

TrueCar is a Santa Monica, California-based company founded by Scott Painter, Rob Taylor, Bernard Brenner, Jim Berger and Brett Lippel.

mFoundry is a mobile payment company founded by Drew Sievers.

Epoxy.tv is a Venice, Los Angeles-based company founded by Juan Bruce.

An american worldwide multi-channel network.

Burstly is a Santa Monica, California-based company.

Osmo is a Palo Alto-based interactive play company founded by Pramod Sharma and Jerome Scholler.

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Associated investment funds

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Date signed
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People

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LinkedIn

Further reading

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Documentaries, videos and podcasts

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Companies

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News

Title
Author
Date
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Description
Jonathan Shieber
July 2, 2020
TechCrunch
When it comes to venture capital, Los Angeles is a city on the rise. In the past year, it's seen one of the most profitable venture-backed exits of any tech ecosystem (with the $4 billion sale of Honey to PayPal) and investors are minting billion-dollar companies in the region at a torrid pace. It's also [...]
AlleyWatch
June 20, 2020
AlleyWatch
The Pulse of New York Tech
Jonathan Shieber
November 5, 2019
TechCrunch
Over the past two years, as technology companies continued to struggle with diversifying their work forces, Los Angeles-based venture capitalist Kobie Fuller wrestled with how to solve the problem. As a black professional himself, Fuller had experienced the frustrations and isolation that can sometimes come with being the only person in the room who looked [...]
Kate Clark
July 3, 2019
TechCrunch
The LA-based VC closed on $400 million for its latest early-stage fund in 2017.
Gené Teare
March 16, 2019
TechCrunch
We've decided to step back from the breaking news for a minute to conduct a review of seed and early-stage funding trends over the last decade for U.S.-based companies. I'm fairly certain we can all agree that the environment for startups has changed dramatically in the past 10 years, specifically ...

References

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