GumGum

GumGum

GumGum is a computer vision company founded by Ophir Tanz.

GumGum is an artificial intelligence company with a focus on computer vision. Since 2008, the company has served a variety of industries from advertising to professional sports. GumGum uses their proprietary computer vision technology to identify content relevant to marketers to deliver advertising campaigns and insights to brands and agencies. The company also helps rights holders assess the media value of their sports sponsorships.

GumGum's computer vision technology scans images and videos across multiple platforms, allowing contextually relevant ads where users are most likely to see them. Their technology uses computer vision to scan images, videos and the content that surrounds them.

Gumgum's analytics dashboard, Media Value Center, provides an analysis of the sports signage from broadcast TV, social media and streaming platforms. GumGum's computer vision technology utilizes AI to streamline the measurement of sports sponsorships to reduce turnaround times.

Timeline

Funding rounds

Funding round
Funding type
Funding round amount (USD)
Funding round date
Investment
GumGum Series C round
7,000,000
October 24, 2011
225,000
December 1, 2007
5 Results
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People

Name
Role
LinkedIn

Aaron Schiff

Advisor

Adam Schenkel

Employee

Bayli Stefl

Employee

Brian Garrett

Board member

Brian Garrett

Past investor

Brian Kim

Employee

David Hirsch

Advisor

David Sacks

Advisor

Evan Smith

Employee

Greg Pritchard

Employee

Josh Fishman

Employee

Kelly Hwang

Past investor

Ken Weiner

Employee

Kushal Bhatia

Employee

Mark Suster

Board member

Mark Suster

Past investor

Michael Jones

Past investor

Ophir Tanz

Founder

Phil Schraeder

Employee

Rick Smith

Past investor

Tony Winders

Employee

Vince Thompson

Advisor

Further reading

Title
Author
Link
Type
Date

Documentaries, videos and podcasts

Title
Date
Link

Companies

Company
CEO
Location
Products/Services

News

Title
Author
Date
Publisher
Description
Anthony Ha
February 13, 2020
TechCrunch
GumGum is announcing that it's raised $22 million from existing investors Morgan Stanley Expansion Capital, NEA spinout NewView Capital and Upfront Ventures. CEO Phil Schraeder said he'll use the funds to pursue a more aggressive acquisition strategy. This Series D comes nearly five years after GumGum raised a $26 million Series C. Schraeder told me [...]

References

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