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Gupshup is an AI-powered messaging platform that integrates with communication software and protocols for commerce, marketing, and support applications.


Gupshup is a AI-enabled messaging platform that provides conversational chatbots for commerce, marketing, and support applications. These chatbots can be deployed on any messaging channel using Gupshup's Single Messaging API (application programming interface). The platform includes IP (real-time) messaging, engagement tools, a bot platform, and an API for messaging.

Single Messaging API

Gupshup's Single Messaging API includes the following features:

  • Two-factor authentication
  • Link tracking
  • Cross promotion
  • Number lookup
  • Group messaging
  • Outbound dialing
  • Text-to-speech
  • Call patching
  • Number masking
  • IVR (interactive voice response)
  • Smart messaging
  • Bot messaging
  • NLP (natural language processing)
  • Form building
  • Email

Gupshup IP (GIP)

Gupshup IP (GIP) is offered in two forms: GIP Native and GIP Widget. The former is installed in native messaging apps and is compatible with certain phone brands, while the latter is embedded in a chat widget and works on all devices.

RCS Business Messaging

Gupshup’s Single API can be used to send and receive messages through the RCS protocol and over thirty other channels. The platform has a built-in Auto Intelligent Routing algorithm to automatically reroute the message through SMS if the user's carrier or device is incompatible with RCS. RCS offers features such as user preference management, automatic template translation, interactive two-way messaging, and smart dashboards.

User preference management

RCS enables the delivery of personalized content to every customer according to individual and regional conditions, such as language and locale, in order to engage customers with contextual communications.

Interactive two-way messaging and smart dashboards

Gupshup's bot platform integrates tools for building conversational RCS workflows. With these tools, users can orchestrate customer service and consultative selling with media such as images, carousel ads, videos, geo-location, and document sharing. In addition, the platform's AI-powered dashboards provide data insights regarding real-time message delivery, receipts, and click-through rates.


July 29, 2021
Gupshup raises a $240,000,000 venture round.
July 28, 2021
Gupshup raises $240,000,000 in a Series F financing round, led by Fidelity Management, Tiger Global, Think Investments, Malabar Investments, Harbor Spring Capital, Neuberger Berman Investment Advisers, and White Oak. .
April 8, 2021
Gupshup raises $100,000,000 in its Series F financing round from Tiger Global Management, which valued the 15-year-old startup at $1,400,000,000.
April 8, 2021
Gupshup raises a $100,000,000 venture round.
March 2, 2010
Gupshup raises a $12,000,000 series D round from Charles River Ventures, Globespan Capital and Helion Venture Partners.
October 14, 2008
Gupshup raises a $11,000,000 series C round from Charles River Ventures and Helion Venture Partners.
December 22, 2006
Gupshup raises a $10,000,000 series B round.

Funding Rounds



Further Resources



Matteo Tisei
July 28, 2021
About | Advertise | Contact | Disclaimer | News | The Daily Deal Newsletter by FinSMEs is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.
July 28, 2021
While venture capital investments are traditionally used for hiring more engineers or expanding sales and marketing, buy-back deals allow investors in a startup to realize their investment before an IPO
Swaraj Singh Dhanjal
July 28, 2021
Gupshup will use this investment to grow its business as well as for the secondary purchase of shares from current and former employees as well as early investors
Neha Alawadhi
July 28, 2021
This funding round follows the $100 million raise from Tiger Global in April, at a $1.4 billion valuation. Gupshups valuation remains unchanged post the current round
Manish Singh
July 28, 2021
Gupshup, a business messaging platform that began its journey in India 15 years ago, surprised many when it raised $100 million in April this year, roughly 10 years after its last financing round, and attained the coveted unicorn status. Now just three months later, the San Francisco-headquartered startup has secured even more capital from high-profile [...]


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