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Split is a developer of a feature delivery platform designed to help businesses make product decisions. The company's platform offers a secure way to roll out software, target specific features to customers, and analyze the impact of features on key metrics. Founded in 2015, Split is based in Redwood City, California and has offices in Boston and Argentina.
Split's feature delivery platform offers unified feature flagging and a platform for experimentation for product and engineering teams to reduce cycle times, minimize release risk, and increase possible business impact. This is intended to provide enterprises with the speed, control, and data-driven insight into competition and the features to help its products succeed.
The platform works to help engineering teams streamline code deployment with feature flags, which allow the teams to develop features and keep them dormant until they are ready to be deployed. The flags also allow teams to toggle features on and off depending on the configuration, which can allow for dynamic configurations and altering features in production.
Split's platform also offers measures to help engineers understand the impact of different features on user metrics. This part of the platform uses integrations with Google Analytics, mParticle, Segment, and Sentry to help develop data and understand how the features affect users. The platform is designed to integrate with Slack, Jira, and Datadog to help scale across teams and environments and control user permissions in order to control changes and reduce errors within the builds.
Split's platform offers trunk-based development with the intent to reduce cycle time and speed up development times. Trunk-based development allows developers to integrate changes and merge changes to the trunk, which means the code base is ready to releas—allowing continuous development and delivery. This feature is intended to avoid problems caused by merges and avoid the complexity of changes to longer living features when changes need to be made.
The use of microservices allows engineers to minimize dependencies and coordination across larger applications. The use of microservices can also reduce the need for management of a release and the coordination of a release. Microservices are an architectural approach where an app is composed of coupled, separately deployable services that can communicate via API. These services are often organized around core business capabilities.
Dark launches are a solution with the service to deploy features when those features are ready to go live without exposing it to users. The feature allows progressive roll-out of features to specific users, while alerting the development teams to any errors during the launch.
The platform works with a continuous delivery software development approach that allows code changes to be rolled out without launches and enables the engineering teams to get the code deployed as it is ready. This integrates with the other features of the platform, including feature flags, release monitoring, and a feedback loop of impact data on code changes as they are deployed.
Users of Split's platform include companies in the following industries: financial services, healthcare, media and entertainment, retail, travel and transport, and software. In the financial services industry, companies working with Split include WePay, Borroworks, LendingTree, Lemonade, and Happy Money. In the healthcare industry, companies working with Split include HealthFirst, Qventus, Nomad, NaviHealth, and Vizient. In the media and entertainment industries, companies working with Split include Crunchbase, LexisNexis, eventbrite, Electronic Arts, and PlayOn Sports. In the retail industry, companies working with Split include Imperfect Foods, Speedway Motors, Leafly, The Farmer's Dog, and Move.com. In the software industry, companies working with Split include Salesforce, Amplitude, New Relic, Checkmarx, and Xactly. And, in the travel and transport industry, Split works with companies including OLA, Qantas, Sonder, Gogo, and Cazoo.
