Firefly (company)

Firefly (company)

Firefly is a mobility based advertising and data platform that allows rideshare drivers to make money through digital advertising.

Firefly is an out-of-home advertising technology company based in San Francisco, California. Firefly had over one thousand users as of December 2018 following investment from Decent Capital, NFX, Pelion Ventures, and Softbank's Jeffrey Housenbold.

History

In 2017, cofounders Kaan Gunay and Onur Kardesler founded Firefly to build a platform that helps rideshare drivers monetize their vehicles with advertising. In 2018, the company left stealth mode to announce over $21 million in funding from Tencent-backed Decent Capital, NFX, Pelion Ventures, and Softbank's managing director, Jeffrey Housenbold.As of December 2018, Firefly advertising had totaled 110,000 hours of drive time in Los Angeles and San Francisco. The company provides advertising for Netflix, Salesforce, Brex, DoorDash, and HotelTonight.

Technology

Firefly’s platform connects ridesharing service drivers with advertisers for out-of-home advertising on top of vehicles. Its platform works with Uber, Lyft and other ridesharing services.Firefly installs cartop screens at no cost to rideshare drivers at its South of Market, San Francisco garage. The company deploys technicians to mount advertising screens using a Thule roof rack and clamps with power coming from the each vehicle’s battery. Manufactured in Turkey and the United States, the screens are 52 inches long and 17 inches tall and “look like a big smartphone.” The company reserves ten percent of advertising time for community and public service announcements. Its smart city platform feeds anonymized data on traffic conditions, temperature and air quality from the Firefly advertising screens to cities in which it operates.

Timeline

May 2019

Firefly raises a $30,000,000 series A round from NFX, Dolik Ventures and GV.

December 2018

Firefly raises a $21,500,000 seed round from StartX, Jeffrey Housenbold, NFX, Muse Capital, MaC Venture Capital, Decent Capital and Pelion Venture Partners.

2018

Firefly raises a $21,500,000 seed round from NFX, Pelion Venture Partners, Jeffrey Housenbold and Decent Capital.

People

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LinkedIn

Kevin Leduc

Founder

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May 12, 2020
WebWire
Firefly today announced that it will be offering an in-car plastic protective sheet-film to its rideshare driver-partners at no cost to help reduce their risk of exposure to COVID-19. The initiative will be rolled out to drivers on the Firefly platform beginning with San Francisco. As COVID-19 has spread, the rideshare economy has taken a significant hit. Rideshare drivers depend on rides for their livelihood, but proximity to passengers puts them at higher risk of infection, making ac...
Eric Berger
March 24, 2020
Ars Technica
Company pressing ahead despite COVID-19 pandemic.
March 10, 2020
WebWire
Americans across the country will begin seeing invitations to participate in the upcoming Earth Day Climate Strikes as part of a nationwide public service ad campaign kicking off today. The ads, mounted on top of taxis and rideshare drivers' vehicles, are being provided by Firefly to the U.S. Youth Climate Strike Coalition at no cost. The ads, which will reach eight of the nation's top media markets when the strike launches on April 22nd, will reach a potential total of more than 19.4 mill...
March 9, 2020
WebWire
Films in Progress is a professional platform which supports the production of Latin American feature films by contributing to their completion and international distribution. Organised jointly by the San Sebastian Festival and Cinélatino, Rencontres de Toulouse, Films in Progress fosters meeting, dialogue and interaction between Latin American and European film professionals, promoting the diversity and talent of independent moviemakers., , , , Films in Progress 37 will run on March 26 and 27...
March 5, 2020
WebWire
Firefly, the company leveraging taxi and rideshare vehicles to build a street-level digital media network, today announced the expansion of its operations into two new U.S. markets: Austin and Las Vegas. The move expands its presence to eight of the top media markets in the nation. Firefly's move into Las Vegas -- the entertainment capital of the world -- and Austin -- the live music capital of the world -- launches the company into new markets known for world class events, including S...
Alex Davies
February 26, 2020
Wired
Uber's ad program gives drivers a chance to earn more--and gives the ride-hailing company a new revenue stream as it struggles to become profitable.
Eric Berger
February 14, 2020
Ars Technica
"You've got to make sure you've done everything you need to do."
January 30, 2020
WebWire
Firefly, the company leveraging taxi and rideshare vehicles to build a street-level digital media network, today announced the expansion of its operations to Miami, Florida, a quickly-growing top media market. With screens rolling out this month, the company enables brands to supercharge advertising around the locally-hosted Super Bowl, the nation's most-watched sports event of the year. Additionally, the company has taken the launch of its sixth city to clarify its approach to data. ...
January 30, 2020
WebWire
Firefly, the company leveraging taxi and rideshare vehicles to build a street-level digital media network, today announced the expansion of its operations to Miami, Florida, a quickly-growing top media market. With screens rolling out this month, the company enables brands to supercharge advertising around the locally-hosted Super Bowl, the nation's most-watched sports event of the year. Of equal import to the athleticism celebrated at the annual event, the Big Game has also become s...
November 22, 2019
WebWire
Today Firefly, the company leveraging taxi and transportation network company vehicles to build a street-level digital media network, announced it has been recognized as one of TIME Magazine's 100 Best Inventions of 2019. The award honors global inventions making the world "better, smarter and even a bit more fun." , , To assemble the 2019 TIME Best Inventions list, organizers solicited nominations across a variety of categories from editors and correspondents worldwide. Each contender wa...
November 14, 2019
WebWire
Firefly, the company leveraging taxi and rideshare vehicles to build a street-level digital media network, today announced the launch of the next generation of its display technology. These new screens offer the highest resolution of any digital out-of-home (DOOH) display on the market. With social good in mind, Firefly's screen design also integrates smart city data sensors to provide insight into urban conditions thus improving city life. The screens will roll out in existing Firefly...
October 14, 2019
WebWire
Firefly, the company leveraging taxi and rideshare vehicles to build a smart city media network, today announced the launch of a first-of-its-kind integration with global weather forecasting leader AccuWeather, bringing weather-based dynamic content triggers to Firefly's smart media platform. Alongside the new partnership, the company is also expanding operations to the streets of Chicago, Illinois and Dallas, Texas. Firefly drives the next generation of advertising technology by d...
August 14, 2019
WebWire
Havas Media Group drives full speed into the future of programmatic advertising with the launch of its latest campaign for PUMA in partnership with Firefly, the company leveraging taxi and rideshare vehicles to build a smart city media network. Using Firefly's geotargeting technology, Havas Media will serve hyper-relevant content around the grand opening of PUMA's retail store on Fifth Avenue in New York. This activation, the first and only optimized for 'out-of-home in-motion,' launch...
August 8, 2019
WebWire
Havas Media Group drives full speed into the future of programmatic advertising with the launch of its latest campaign for PUMA in partnership with Firefly, the company leveraging taxi and rideshare vehicles to build a smart city media network. Using Firefly's geotargeting technology, Havas Media will serve hyper-relevant content around the grand opening of PUMA's retail store on Fifth Avenue in New York. This activation, the first and only optimized for 'out-of-home in-motion,' launch...
August 7, 2019
WebWire
Firefly, the company leveraging taxi and rideshare vehicles to build a smart city media network, today was selected as the winner of the Best Display Advertising Platform award in the 2019 Martech Breakthrough Awards program. The honor stands as a testament to the value of Firefly's unique technology and media platform. This year, the Martech Breakthrough Awards received more than 2,500 nominations from top companies and emerging startups across the marketing, sales and ad industries...
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