Firefly (company)

Firefly is an out-of-home advertising technology company based in San Francisco, California. Firefly had over one thousand users as of December 2018 following investment from Decent Capital, NFX, Pelion Ventures, and Softbank's Jeffrey Housenbold.

In 2017, cofounders Kaan Gunay and Onur Kardesler founded Firefly to build a platform that helps rideshare drivers monetize their vehicles with advertising. In 2018, the company left stealth mode to announce over $21 million in funding from Tencent-backed Decent Capital, NFX, Pelion Ventures, and Softbank's managing director, Jeffrey Housenbold.As of December 2018, Firefly advertising had totaled 110,000 hours of drive time in Los Angeles and San Francisco. The company provides advertising for Netflix, Salesforce, Brex, DoorDash, and HotelTonight.

Firefly’s platform connects ridesharing service drivers with advertisers for out-of-home advertising on top of vehicles. Its platform works with Uber, Lyft and other ridesharing services.Firefly installs cartop screens at no cost to rideshare drivers at its South of Market, San Francisco garage. The company deploys technicians to mount advertising screens using a Thule roof rack and clamps with power coming from the each vehicle’s battery. Manufactured in Turkey and the United States, the screens are 52 inches long and 17 inches tall and “look like a big smartphone.” The company reserves ten percent of advertising time for community and public service announcements. Its smart city platform feeds anonymized data on traffic conditions, temperature and air quality from the Firefly advertising screens to cities in which it operates.