Dynamic Yield

Dynamic Yield is a technology company that provides digital customer experience services to businesses. Dynamic Yield’s decisioning engine uses machine learning and predictive algorithms to provide personalization, recommendations, automatic optimization, and one-to-one messaging. Headquartered in New York, the company serves over 400 brands across the world. The company was acquired by McDonald's in 2019, and from McDonald's by Mastercard in 2021.

Liad Agmon and Omri Mendellvich co-founded Dynamic Yield in 2011. Agmon has led the company as chief executive officer since its inception and sits on its board of directors. Prior to starting Dynamic Yield, Agmon co-founded information security vendor Onigma (acquired by McAfee) and founded social-search company Delver (acquired by Sears Holdings). Following Delver’s acquisition, Liad served as a VP of New Services at Sears Holdings and sat on the board of its Home Electronics and Outlets business units.Omri Mendellevich has served as the company’s chief technology officer since its inception.As of April 2019, the company has more than 300 enterprise clients including Urban Outfitters Inc., Ikea, and HelloFresh.

The company’s headquarters are in New York, with offices in Tel-Aviv, Berlin, London and Singapore.

In March 2019, McDonald’s Corporation acquired Dynamic Yield for a reported $300 million, making it McDonald's largest acquisition in nearly two decades. McDonald's is now the sole owner of Dynamic Yield, which remains a standalone company.

In December 2021, Mastercard signed an agreement with McDonald's to acquire Dynamic Yield.

The company raised approximately $68 million over five funding rounds.