Golden Recursion Inc. logoGolden Recursion Inc. logo
Advanced Search
Dynamic Yield

Dynamic Yield

Dynamic Yield helps companies quickly deliver and test personalized, optimized, and synchronized digital customer interactions.

Dynamic Yield is a technology company that provides digital customer experience services to businesses. Dynamic Yield’s decisioning engine uses machine learning and predictive algorithms to provide personalization, recommendations, automatic optimization, and one-to-one messaging. Headquartered in New York, the company serves over 400 brands across the world. The company was acquired by McDonald's in 2019, and from McDonald's by Mastercard in 2021.

Liad Agmon and Omri Mendellvich co-founded Dynamic Yield in 2011. Agmon has led the company as chief executive officer since its inception and sits on its board of directors. Prior to starting Dynamic Yield, Agmon co-founded information security vendor Onigma (acquired by McAfee) and founded social-search company Delver (acquired by Sears Holdings). Following Delver’s acquisition, Liad served as a VP of New Services at Sears Holdings and sat on the board of its Home Electronics and Outlets business units.Omri Mendellevich has served as the company’s chief technology officer since its inception.As of April 2019, the company has more than 300 enterprise clients including Urban Outfitters Inc., Ikea, and HelloFresh.

The company’s headquarters are in New York, with offices in Tel-Aviv, Berlin, London and Singapore.

In March 2019, McDonald’s Corporation acquired Dynamic Yield for a reported $300 million, making it McDonald's largest acquisition in nearly two decades. McDonald's is now the sole owner of Dynamic Yield, which remains a standalone company.

In December 2021, Mastercard signed an agreement with McDonald's to acquire Dynamic Yield.

The company raised approximately $68 million over five funding rounds.


November 3, 2018
Dynamic Yield raises a $38,000,000 series D round.
August 2018
Dynamic Yield raises a $32,000,000 series D round from Union Tech Ventures and Viola Growth.
July 21, 2017
Dynamic Yield raises a $31,000,000 series C round from Deutsche Telekom.
July 2017
Dynamic Yield raises a $31,000,000 series C round from Baidu, Bessemer Venture Partners, ClalTech, Deutsche Telekom Capital Partners, La Maison ITF and Vertex Ventures.
December 21, 2016
Dynamic Yield raises a $22,000,000 series C round from Vertex Ventures.
December 2016
Dynamic Yield raises a $22,000,000 series C round from Baidu, Bessemer Venture Partners, ClalTech, Global Founders Capital, Innovation Endeavors, Marker and Vertex Ventures.
April 24, 2013
Dynamic Yield raises a $2,000,000 series A round from Bessemer Venture Partners, Innovation Endeavors and The New York Times Company.

Funding Rounds


Further Resources


McDonald's Will Serve Artificial Intelligence With Latest $300M Acquisition


Meet Dynamic Yield at the industry's top conferences



October 23, 2019
Financial Post
A McDonald's Big Mac. As fast-food sales decline across the increasingly competitive marketplace, McDonald's is looking for new ways to lure customers.Joe Raedle/Getty Images files
David Yaffe-Bellany
October 22, 2019
The fast-food chain is turning to artificial intelligence and machine learning in the hopes of predicting what customers want before they decide.
Lucas Matney
April 17, 2019
Five years ago, Dynamic Yield was courting an investment from The New York Times as it looked to shift how publishers paywalled their content. Last month, Chicago-based fast food king McDonald's bought the Israeli company for $300 million, a source told TechCrunch, with the purpose of rethink...
Anthony Ha
March 25, 2019
McDonald's is announcing an agreement to acquire personalization company Dynamic Yield. The announcement does not include a price, but a source with knowledge of the deal said that it's more than $300 million. This is the fast food chain's largest acquisition in 20 years. Dynamic ...
Ingrid Lunden
November 2, 2018
Amazon, one of the world's largest companies, has transformed the face of commerce in part because it has managed at once to be "The Everything Store" but still with a route into its sea of products that, for most users, surfaces what they might most want to see (and importantly b...


Golden logo
By using this site, you agree to our Terms & Conditions.