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Yieldify is a website and mobile personalized engine software designed for e-commerce brands for the purpose of increasing their sales conversion rates. It was founded in June 2013 by Meelan and Jay Radia. The CEO as of 2021 is Waleed Al-Atraqchi.
Yieldify's software integrates into a company's website and tracks the visiting user's mouse movements, site activity (or inactivity), and browsing history in order to understand consumer buying habits. Yieldify states its sales conversion software has influenced over 100 million sales.
Yieldify's software is tag-based and no-code, eliminating the need for web developers, which enables a faster launch. Clients can customize exactly what the software tracks on their website in order to best fit their business needs.
Yieldify has had many high profile clients, especially within the fashion and makeup industries. Some of their clients include Kiehl's, Adidas, IT Cosmetics, ASICS, Coach, and EyeBuyDirect.
