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Adidas

Adidas

Adidas is a German based multinational corporation that sells sportswear clothing, shoes, and accessories. It is the second largest sportswear producer in the world.

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Adidas is a-German based multinational corporation that sells athletic clothing, shoes, and accessories. It is the second largest sportswear producer in the world, and the first largest producer in Europe. Adidas was founded in 1949 in Herzogenaurach, Germany by Adolf "Adi" Dassler.

History

Dassler originally began making and selling athletic shoes in 1924 under a different business name, Gebrüder Dassler Schuhfabrik, with his brother, Rudolf Dassler. After a long-standing feud between the two reached a breaking point, the company split in 1947. In 1949, Adolf registered his new business, Adi Dassler adidas Sportschuhfabrik, later known as Adidas. In 1948, Rudolf created a rivaling business called Ruda, which would later be known as Puma. This sparked a lifelong animosity between the two brothers and businesses, to the point the brands became a common source of conflict between residents of Herzogenaurach. In 1949, Adolf Dassler patented a shoe with a design of three slanted stripes that would later become the company's logo. In 1972, Adidas released a new logo, the trefoil.

Notable designs

Some of Adidas's most famous shoes in its early days included a pair of rudimentary cleats that were athletic shoes made with screw-in studs on the bottom. In 1984, Adidas released a shoe with a Micropacer that tracked movement data. In 2005, Adidas released a similar shoe with a microprocessor that adjusted the level of cushioning in the shoe based on the surface it's worn on, as well as the physical movements of the wearer.

In 2015, Adidas partnered with the organization Parley for the Oceans, which raises awareness for ocean plastic pollution. Parley works with various partners to collect and transport plastic waste from coastal areas and beaches to its factories, where the plastic waste is shredded and made into polyester yarn or thread. Adidas uses these materials to create shoes for their collection Adidas x Parley.

Timeline

February 17, 2021
Adidas confirms plans to sell Reebok.
August 3, 2005
Adidas acquires Reebok for $3.8 billion.
August 1949
Adidas is founded by Adolf Dassler.
1949
Adidas was founded by Adolf Dassler.

Funding Rounds

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Products

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Acquisitions

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SBIR/STTR Awards

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Patents

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Further Resources

Title
Author
Link
Type
Date

A new era of TOUR360 ⛳️ is here.

https://youtu.be/8MAjUKdzC3I

Web

January 24, 2022

adidas | Creator U Class by Sam Handy, adidas Running Creative Director

https://youtu.be/Vmnltz0gFmM

Web

April 24, 2020

adidas | End Plastic Waste | Episode 3: Made for the Future

https://youtu.be/q8lpWg0cRhY

Web

January 29, 2021

adidas | IMPOSSIBLE IS NOTHING - 4D

https://www.youtube.com/watch?v=AjD0wWCLLJM

Web

April 18, 2021

adidas | Impossible Is Nothing - Trae Young

https://www.youtube.com/watch?v=gK8hSeQ4bFU

Web

October 21, 2021

References

adidas-group.com
adidas-group.com/en
adidas.com/us/originals
adidas.ru/originals
Is a
Organization
Organization
Company
Company

Company attributes

Industry
Footwear
Footwear
Fashion
Fashion
Sport
Sport
Clothing
Clothing
Fashion accessory
Fashion accessory
3D printing
3D printing
Manufacturing
Manufacturing
Textile industry
Textile industry
...
Location
Herzogenaurach
Herzogenaurach
Germany
Germany
B2X
B2C
B2C
CEO
Kasper Rorsted
Kasper Rorsted
‌
Kasper Rørsted
Founder
Adolf Dassler
Adolf Dassler
Pitchbook URL
pitchbook.com/profiles.../11345-77
Legal Name
Adidas AG
Subsidiary
Reebok
Reebok
Runtastic
Runtastic
TaylorMade
TaylorMade
‌
Ashworth (clothing)
G2 Esports
G2 Esports
Y-3
Y-3
Adidas Originals
Adidas Originals
‌
Matix Clothing
...
Legal classification
Aktiengesellschaft
Aktiengesellschaft
Public limited company
Public limited company
Date Incorporated
1949
Number of Employees (Ranges)
50,000 – 99,999
Number of Employees
62,285
Full Address
Adi Dassler Strasse 1, Herzogenaurach, Bavaria 91074, DE
CIK Number
51,513
Place of Incorporation
Germany
Germany
Investors
Fidelity Investments
Fidelity Investments
Groupe Bruxelles Lambert
Groupe Bruxelles Lambert
Deutsche Bank
Deutsche Bank
UniCredit
UniCredit
KfW Bankengruppe
KfW Bankengruppe
Bank of America
Bank of America
Citibank
Citibank
Standard Chartered
Standard Chartered
...
Founded Date
August 1949
Email Address
info@adidas.com
Fax Number
+49 9132 842241
Competitors
Under Armour
Under Armour
Skechers
Skechers
New Balance
New Balance
Reebok
Reebok
Nike, Inc.
Nike, Inc.
Lining
Lining
Fred Perry (sportswear company)
Fred Perry (sportswear company)
Alo Yoga
Alo Yoga
...
Business Model
Commerce
Stock Symbol
ADS
ADDYY
ADDDF
Exchange
Frankfurt Stock Exchange
Frankfurt Stock Exchange
OTC Markets Group
OTC Markets Group
Glassdoor ID
https://www.glassdoor.com/Reviews/adidas-Reviews-E10692.htm
CFO
‌
Harm Ohlmeyer
Former CEO
‌
Herbert Hainer
‌
Robert Louis-Dreyfus
Key People
Thomas Rabe
Thomas Rabe
NAICS Code
3,394,239
CAGE Code
D0645
Patents Assigned (Count)
514
Wellfound ID
adidas

Other attributes

Country
Germany
Germany
Headquarters
Herzogenaurach
Herzogenaurach
Owner of
Runtastic
Runtastic
Yohji Yamamoto
Yohji Yamamoto
Reebok
Reebok
Five Ten Footwear
Five Ten Footwear
‌
Adams Golf
TaylorMade
TaylorMade
Adidas
Adidas
Adidas Originals
Adidas Originals
Named After
Adolf Dassler
Adolf Dassler
Company Operating Status
Active
Strategic Partnerships
Arsenal F.C.
Arsenal F.C.
Paulo Dybala
Paulo Dybala
Fulham F.C.
Fulham F.C.
Tyler Seguin
Tyler Seguin
The Sandbox
The Sandbox
Chicago Fire FC
Chicago Fire FC
FC Lokomotiv Moscow
FC Lokomotiv Moscow
FC Bayern Munich
FC Bayern Munich
...
Partner Organizations
Manchester United
Manchester United
Leeds United F.C.
Leeds United F.C.
Leicester City F.C.
Leicester City F.C.
Juventus F.C.
Juventus F.C.
TikTok URL
tiktok.com/@adidas
Partner
‌
Félix Auger-Aliassime
Ticker Symbol
ADDYY
ADS
Wikidata ID
Q3895
Owner
Adidas
Adidas
Golden logo
Company
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