Company attributes
Other attributes
Alo Yoga is a California-based company designing and selling athleisure wear, focusing on the yoga market. It was founded in 2007 and has stores across the United States in locations such as California, Arizona, and New York. The brand is popular among celebrities such as Gigi Hadid, Halle Berry, Kendall Jenner, Kylie Jenner, and Katie Holmes.
Alo Introduction
Algo Yoga has a variety of products and apparel, including yoga pants, sweatpants, leggings, sports bras, tennis dresses, and more. The company offers most of its apparel in different styles listed under "women" and "men." In addition to clothing, Algo Yoga sells accessories, including hats, bags, sunglasses, bags, and books. Yoga accessories include yoga mats, straps, and bolsters.
In 2023, Algo Yoga ventured into the metaverse space by launching its non-fungible token (NFT) collection. Owners of the NFTs receive benefits that are similar to those of a loyalty program, such as access to private workouts and styling support.
In the same year, the company also launched a digital fashion collection for Paris Fashion Week. It's a unisex digital wearable collection that can be used on more than 1,000 metaverse and social platforms.
