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Reebok is a British athletic footwear and apparel company.


Reebok is an athletic footwear and apparel company founded in 1895 by Joseph William Foster under the name J.W. Foster. Adidas acquired Reebok on January 31, 2006 for approximately $3.8 billion. Although Reebok has originally been conceived as a traditional sports brand, over time the company transitioned to a brand focused on fitness. In 2021 Adidas agreed to sell Reebok to Authentic Brands Group for $2.5 billion dollars.


Reebok has its roots founded by Joseph William Foster as J.W. Foster and was later renamed J.W. Foster and Sons when his sons joined the company. In 1958, two of the founder’s grandsons, Joe and Jeff Foster formed Reebok as a companion company in Bolton, United Kingdom. This name originates from a species of African Antelope called Grey Rhebok (spelled reebok in Afrikaans and Dutch).

In 1986 the company switched its Union Flag logo to the vectorial logo termed "the vector," but preserved the colors of the flag. With this the company began to present itself as a performance brand and negotiated deals between professional athletes within the NBA and NFL such as Shaquille O’Neal and Eli and Peyton Manning. Reebok later branched out to other sport disciplines such as tennis with the signing of Venus Williams, and football, striking deals with players like Thierry Henry and Ryan Giggs.


Adidas agrees to sell Reebok to US firm Authentic Brands Group in $2.5 billion deal, expected to be finalized in the first quarter of 2022.



Further Resources


How to pronounce Reebok in English? Reebok pronunciation in British English & American English 😊 🗣


January 9, 2022

Reebok Classic x Oxxxymiron x IMPERIVM


August 11, 2017

The Founder of Reebok - Joe Foster Tells His Story.


April 13, 2022


August 30, 2021
Today, Reebok vs. Prince debut a new footwear and apparel collaboration inspired by the tennis court and the vibrant city of Miami. With Reebok and Prince's shared tennis heritage, this capsule collection is a combination of pop culture, sport and lifestyle that is fitting for both on and off the court., , , , Founded in 1970, Prince has become one of the most well-known and reputable tennis brands in the world. In 2019, the brand launched its lifestyle division, Prince Off Court, a new ta...
Mark Oldacres
August 23, 2021
REEBOK is looking for a product tester who will be given free exercise gear as well as earning £450 for their feedback - in an offer likely to entice many.
August 19, 2021
Today, Reebok unveils the new Classic Leather Legacy AZ, a silhouette inspired by the archival AZTEC II. The Classic Leather Legacy AZ is a re-imagined take on Reebok's Classic Leather Legacy, featuring contemporary shapes and materials with a retro design ethos. The brand leveraged the AZTEC II's original design as a blueprint for creating the new Classic Leather Legacy AZ. To modernize the silhouette, Reebok incorporated angular design lines, a midsole shelf, and a modernized bottom, re...
Richard Clough & Crystal Tse | Bloomberg
August 13, 2021
The majority of the price will be paid in cash at closing, with the rest coming as deferred and contingent consideration, the companies said Thursday in a statement
Zee News
August 12, 2021
Zee News
Adidas AG is all set to sell Reebok to Authentic Brands Group Inc. in a deal that could be at about 2.1 billion euros ($2.5 billion).


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