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Uphold (formerly Bitreserve) is a cloud-based digital money platform. Users can buy, hold, convert and transact across currencies and commodities, including cryptocurrencies.

Uphold is a provider of a digital money platform created to change the way people access money. The company's platform offers to hold bitcoin in fiat currency and spend it as bitcoin as well as combines a platform application model with payment connectivity to offer financial services to a global market, enabling people and businesses around the world to access safe, transparent, fair and affordable financial services.

Headquartered in Charleston, South Carolina, it also has offices in Larkspur, California; Braga, Portugal; London, and Shanghai.


Uphold (previously Bitreserve), was founded by Halsey Minor in 2013. In 2015 the company was renamed and former Nike CIO Anthony Watson was appointed CEO. In June 2015, Uphold removed all fees regarding money transfer for verified members. In July 2016 Uphold introduced a new pricing structure which removed a .05% withdrawal fee. Membership is free. There is a 3.99% fee for using debit, credit or China Union Pay. Members moving funds off Uphold via cryptocurrency pay a fee $2.99 and via bank transfer a fee of $3.99.

Uphold launched a private beta program May of 2014 which they opened to the public later the same year. Uphold's goal is to make money free and easy to use. Uphold develops and maintains its Open API.

Uphold offers transactions in traditional currencies, bitcoin, dash, litecoin, ripple, bitcoin cash, ethereum, BAT, bitcoin gold, several dozen fiat currencies and a small assortment of precious metals.

Uphold has powered over $3.5 billion in transactions across 184 countries, in 30+ supported currencies and four commodities. The Uphold platform provides access to the widest range of currencies and investments available in one place, with unparalleled transparency and security. Uphold publishes real-time reserve holdings.


December 16, 2019
Uphold Users Gain Access to Salt's Crypto-Backed Loans.

Uphold users have gained access to loans from Salt Lending using crypto holdings such as bitcoin cash (BCH) as collateral. The digital money platform has more than 1.5 million users globally and has powered over $5 billion in transactions.

October 3, 2019
Brave Partners with Uphold to Launch Wallet That Rewards Users for Browsing.

BAT Rewards can now be transferred into users' Uphold accounts.

January 9, 2015
Bitreserve Raises £6.3 Million Crowdfunding on Crowdcube & Venovate
December 2014
Uphold raises a $8,000,000 series B round from Crowdcube and Venovate.

Funding rounds


Further Resources


Bitreserve Brings Bitcoin To The Gold Standard

Jonathan Shieber


December 3, 2014

Brave Partners with Uphold to Launch Wallet That Rewards Users for Browsing


October 3, 2019

Uphold Bitcoin Withdrawal - Brave Publisher Program [Part 2]

October 19, 2018

You Can Soon Buy Your Art With 8 Of The Top Cryptocurriencies Thanks To London Gallery

Gina Clarke


August 9, 2018


May 13, 2021
/PRNewswire/ -- Addressing Elon Musk's concerns over the environmental impact of Bitcoin, multi-currency investment platform Uphold and the Universal Protocol...
February 4, 2021
/PRNewswire/ -- Uphold, die führende Plattform für digitales Geld, gibt heute die Übernahme von Optimus Cards UK Limited bekannt, einem führenden Debit- und...
February 4, 2021
/PRNewswire/ -- Uphold, la principale plateforme de monnaie numérique, annonce aujourd'hui l'acquisition d'Optimus Cards UK Limited, un important émetteur de...
December 1, 2020
/PRNewswire/ -- The Universal Protocol Alliance (UPA), a coalition of leading blockchain companies including Bittrex Global, Ledger, CertiK, InfiniGold and...
November 18, 2020
/PRNewswire/ -- The Universal Protocol Alliance, a coalition of leading blockchain organizations including Bittrex Global, Certik, Ledger, and Uphold, today...


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