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Truecaller is a developer of a mobile application designed to verify contacts and block unwanted communications. The company provides a suite of services, such as a dialer that offers caller identification, spam detection, messaging, and a filter for unwanted calls and messages. Truecaller was founded in 2009 and is headquartered in Stockholm. The company suggests that since founding, it has around 280 million active users with half a billion downloads and 30 billion unwanted calls blocked.
The Truecaller mobile application was developed to identify incoming calls and flag spam or telemarketing calls. This is done by identifying unknown numbers from incoming calls to understand if the call is coming from a landline, mobile phone, or pre-paid phone and whether the call is from an individual or a company or is a spam call. In the latter case, the mobile application blocks numbers and automatically blocks telemarketers and robocalls. These numbers are identified by the application and through a community of users who report numbers.
The mobile application is available for both iOS and Android.
Other features of the application include managing other communication systems, such as SMS and chat messaging services, to remove spam and identify who is messaging a person, and a similar feature for email to remove spam emails and automatically categorize other incoming emails. The Truecaller mobile application also offers an intelligent dialer, integrations to offer a single space to manage all communications in a single place, and in some regions, the application offers an important tab feature to allow users to track upcoming bills, delivery status, PNR status, and recent bank transactions.
The Truecaller application has three tiers: Truecaller Basic, Truecaller Premium, and Truecaller Gold. The basic tier offers Caller ID and Spam blocking features, is free to use, and includes advertisements. Whereas the Premium paid tier offers the same basic features without the advertising and includes other features, such as:
- Who viewed the profile
- Premium badge
- Contact requests
- Incognito mode
- Call recording
- Advanced spam blocking
The third tier of the application, Truecaller Gold, offers all of the features of the Premium tier and includes advanced caller ID and premium support from Truecaller.
Truecaller offers advertising services for brands to engage with their users through the application. This can include developing advertisements for themed notifications for incoming and missed calls and reaching users by targeting location and time of day. The services offering for advertisers supports the free tier of the Truecaller mobile application.
Truecaller offers a verified business caller ID for businesses in order to help their calls to the Truecaller application stand out, including representing the brand, intending to improve the efficiency of business calls, and help customers recognize cases of identity theft. Other features include priority calling services, with Truecaller suggesting that with verified business caller ID comes better call pick-up rates. As well, Truecaller utilizes analytics and develops insights into calling patterns to better understand the success of call campaigns. Customers of Truecaller's business services include Ajio, NoBroker, Shiprocket, Udaan, UnAcademy, and WhiteHat Jr.
For developers, Truecaller offers an SDK in order to improve mobile number verification for mobile and web applications. The company suggests the SDK can help users convert more users by reducing steps, use the Truecaller app users for testing, build with an established verification infrastructure, and it is intended to offer integration with other SDKs. The use cases suggested by Truecaller include mobile number-based login and signup at onboarding, user number verification at checkout, auto-fill verified user details during checkout, and capturing high-intent users.
For example, Digiduka used Truecaller's SDK to reduce user experience friction with one-time passwords sent through SMS. And it was used by Mn Ahyaha to increase the efficiency of the company's mobile application signup process. Other customers of Truecaller's SDK include Meesho, Rapido, BigBasket, PharmEasy, UnAcademy, and KhataBook.
