Golden Recursion Inc. logoGolden Recursion Inc. logo
Advanced Search
Udaan (company)

Udaan (company)

Udaan is an Indian business-to-business e-commerce company based in Bengalore. It was registered as Hiveloop Technology in 2016.

Udaan is an Indian business-to-business e-commerce company founded by Flipkart veterans Sujeet Kumar, Amod Malviya and Vaibhav Gupta. It was registered as Hiveloop Technology in 2016.

The company picks up products from manufacturers and sellers in 80-100 cities and delivers across 800-900 cities and towns. It operates in the apparel, electronics, staples and fast moving consumer goods, clothing accessories, home appliances, kitchenware, toys, stationery, footwear and babycare.

Udaan offers credit lines to buyers and sellers on their platform financed by Udaan and non-banking partners.Non Banking Financial Companies working with Udaan are Hiveloop Capital Private Limited and Northern Arc Capital Limited.


Udaan allows users to make ecommerce purchases and sales with secure payments and organized logistics. The platform is made for users to solving trade issues between small, medium, and large businesses across India looking to source merchandise from manufacturers, brands, white labels, and importers. The Udaan platform allows users to gain access to new markets in India with a low-cost and reliable shipping and delivery service. Udaan allows buyers and sellers to have one-on-one discussions with each other to negotiate terms of their transactions.

For each buyer to make purchases of products sold on Udaan they must meet the Minimum Order Quantity (MOQ) or Minimum order value (MOV) set by the seller, however buyers may privately message sellers to negotiate a lower MOQ or MOV.

Return policy

Return requests may be made from buyers purchasing products through Udaan because they are missing expected products or items, their order is damaged, or are having logistics issues with their orders. Different products sold on Udaan have time requirements placed on them for their return requests to be submitted from the date of shipment delivery: clothing (7 days), food-FMCG (3 days), phones (2 days), Information technology products (2 days), VAS (2 days), accessories and consumer electronics (2 days), footwear (14 days), toys and baby care (7 days), stationary and office supplies (7 days), fresh products (1 day), and pharmaceutical products (15 days).

Series A

In November of 2016, Udaan raised $10 million in Series A funding. Lightspeed Venture Partners India and LIghtspeed US participated in the round.

Series B

Udaan raised $50 million in February 2018 for their Series B round. Lightspeed Venture Partners, Lightspeed Venture Partners India and Apoletto led the round. Udaan committed the funds to expanding their team, technological infrastructure and expand their offerings.

Series C

Announced in September of 2018, Udaan raised $225 million in Series C funding. DST Global and Lightspeed Venture Partners participated in the round. The funding round valued Udaan at $1 billion, which came within 26 months of its launch.

Series D

Udaan announced $585 million raised in October 2019 for their Series D funding round. Participation in the round came from Tencent Holdings, Altimeter Capital, Footpath Ventures, Hillhouse Capital group, GGV Capital, Citi Ventures, DST Global and Lightspeed India Partners. The post-funding valuation of Udaan was somewhere between $2.3 and $2.7 billion.

They committed the new capital to extending their supply chain network and to scale UdaanCapital.


January 2022
Udaan raises a $200,000,000 convertible note from Arena Investors, M&G Investments and Tor Investment Management.
April 29, 2021
Udaan announces an employee stock ownership plan (ESOP) liquidity programme worth Rs 165-175 crore for its employees.
January 2021
Udaan raises a $3,100,000,000 series D round from Altimeter Capital, DST Global, GGV Capital, GGV Capital IV L.P., Lightspeed Venture Partners, Moonstone Capital, Octahedron Capital and Tencent.
March 23, 2020
Udaan raises a $30,000,000 venture round.
October 2, 2019
Udaan raises a $585,000,000 series D round from Altimeter Capital, Citi Ventures, DST Global, Footpath Ventures, GGV Capital, Hillhouse Capital Group and Tencent.
September 3, 2018
Udaan raises a $225,000,000 series C round from DST Global and Lightspeed India Partners.
February 21, 2018
Udaan raises a $50,000,000 series B round from Lightspeed Venture Partners.
November 23, 2016
Udaan raises a $10,000,000 series A round from Lightspeed Venture Partners.
Founding of Udaan

Funding Rounds


Further Resources



September 11, 2021
The Economic Times
Amod Malviya and Sujeet Kumar, the other two cofounders, will support the effective functioning of a "CEO-led organisation" and will continue to shape strategic roadmap and investment decisions as active board members.
Zee News
September 5, 2021
Zee News
Future of airspace is here!
August 20, 2021
Called as the Beyond Visual Line of Sight (BVLOS), the trial run was conducted under the supervision of the Director General of Civil Aviation (DGCA) at a 15 km radius in Gauribidanur, a town in the outskirts of Bengaluru
Madhurima Nandy
June 30, 2021
Udaan said it witnessed a five-fold surge in the demand for items like protective masks, face shields and PPE suits
Madhurima Nandy
June 15, 2021
In April, the company had said it will buy back employee stocks worth ₹165-175 crore, joining a slew of Indian startups that have launched such liquidity programmes for their employees amid the pandemic


Golden logo
By using this site, you agree to our Terms & Conditions.