Neura is a company that developed an artificial intelligence that aims to transform a user's real-world behavior through engagement in live, and actionable insights. The company was founded in 2013 by Gilad Meiri, Ori Shaashua, and Triinu Magi, in San Francisco.
Neura helps companies reach their customers at specific and impactful times for the company through mobile apps and other internet device platforms. The platform is based on a machine learning algorithm that analyzes user experiences. Neura's software is capable of learning individual's routines down to when it expects users to sleep and work. The platform is also capable of being responsible for learning up to 55 devices and how the user interacts with each one, including smartwatches, smartphones, laptops, etc.
Neura can also collect data from individual apps, and is also capable of becoming a smart-glucometer for those with diabetes. The AI knows when a diabetic user should monitor glucose levels, and knows precisely when they arrive at the gym and if they need to take action towards their glucose levels. Neura even assists those who need to regularly take medicine.
The amount of privacy each user has can be determined by how much permission a user gives to Neura. Each facet of a device must be individually allowed to be tracked by Neura in order for the company to gather that data. The data the software collects for the company is sold to third parties.
Neura is a company that participated in the Upwest Labs 04/01/13 cohort and raised an estimated $13,020,000.
Head of R&D
Head of Growth & Product Management
Director of Brand Marketing
Co-Founder, Head of Product
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- Upwest LabsA microventure capital firm in California that focuses on Israel's technology entrepreneurs.
- Machine learningA field of computer science enabling computers to learn.
- Diabetes (journal)A monthly peer-reviewed medical journal published since 1952 by the american diabetes association
- User experiencePerson's behaviors, attitudes, and emotions about using a particular product, system or service