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Homejoy

Homejoy

Homejoy was a San Francisco-based tech startup focused on making it easier for people to get home services, starting with house cleaning.

Overview

Homejoy was a San Francisco-based company providing a platform for users to connect with professional housecleaners. The company was founded in 2010 by siblings Aaron Chueng and Adora Chueng as Pathjoy. The website first launched in 2012, and by 2013 had a presence in thirty-one cities and over one hundred employees in addition to over 1000 contractors. All cleaners would be screened and have a background check, giving customers extra assurance that their home was in safe hands. The goal of Homejoy founders was to make the services accessible and affordable; all cleanings were $20 per hour, with a minimum of two and half hours per clean. By 2015, Homejoy was active in thirty-five cities including Canada and London.

The company received funding from a variety of investors including Google Ventures, Y Combinator, and 500 Startups. In 2013, Homejoy raised a $38 million in a series B round from First Round Capital, Max Levchin, Mike Hirshland, Oliver Jung and Redpoint Ventures, in addition to a $1.7 million seed round from Andreessen Horowitz, First Round Capital and Max Levchin that same year.

The company closed in July of 2015. The company had fallen short of funding goals in addition to trying to resolve worker classification issues that had resulted in four law suits against the company.

Timeline

July 31, 2015
Homejoy closes following worker classification issues and related law suits.
April 10, 2014
Homejoy opens London headquarters
December 5, 2013
Homejoy raises a $38,000,000 series B round from First Round Capital, Max Levchin, Mike Hirshland, Oliver Jung and Redpoint Ventures.
March 5, 2013
Home Cleaning Service Pathjoy Becomes Homejoy.
March 5, 2013
Homejoy raises a $1,700,000 seed round from Andreessen Horowitz, First Round Capital and Max Levchin.
October 2012
Pathjoy, later to be known as Homejoy launches.

Funding Rounds

Patents

Further Resources

Title
Author
Link
Type
Date

Google I/O 2014 - How Homejoy swept the competition: Adora Cheung

Web

July 11, 2014

Homejoy Shuts Down After Battling Worker Classification Lawsuits

Carmel DeAmicis

Web

July 17, 2015

Homejoy, The Startup That Makes All New Hires Scrub Toilets

Alice Truong

Web

February 13, 2014

Office Hours with Adora Cheung

Web

June 13, 2018

News

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Title
Author
Date
Publisher
Description
Walter Thompson
December 28, 2020
TechCrunch
Adopt a "hire slow, fire fast" mentality for your expansion strategy. Don't be afraid to pull the plug if things don't work out.

References

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