The company was developing a platform that included mediation, direct deals, cross promotion, software development kits (SDK), and application programming interface monitoring tools. It was capable of being used with Android, iOS, and Amazon mobile applications. The platform was meant to provide the ability to test mobile advertisement networks against one another.
Users could choose which mobile application they wanted to use their mediation with and then choose advertising networks to use, such as AdMod, Chartboost, UnityAds, with the Heyzap Ad network included as well. Users could add their credentials and would then be presented with a SDK, which could be integrated to complete the mediation.
Heyzap had a total of three funding rounds, resulting in $8 million raised. The last round in 2012 was a Series B round. In 2015, the company was acquired by Fyber.
Aarlo Stone Fish
Christina A. Brodbeck
Hanui Amy Choi
RNTS Media Completes $45M Acquisition Of Mobile Ad Company Heyzap
January 8, 2016
Documentaries, videos and podcasts
Getting Started with Heyzap Mediation (ft. UnityAds)
October 31, 2014
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