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Heyzap

Heyzap

Heyzap is a mobile advertising platform that was acquired by Fyber for $45m in 2015. It was founded in 2008 and was located in San Francisco, California.

Heyzap was founded by Jude Gomila and Immad Akhund in 2008. It was a mobile advertising platform that had the stated intention of leading automation and transparency in the mobile ecosystem.

Product

The company was developing a platform that included mediation, direct deals, cross promotion, software development kits (SDK), and application programming interface monitoring tools. It was capable of being used with Android, iOS, and Amazon mobile applications. The platform was meant to provide the ability to test mobile advertisement networks against one another.



Users could choose which mobile application they wanted to use their mediation with and then choose advertising networks to use, such as AdMod, Chartboost, UnityAds, with the Heyzap Ad network included as well. Users could add their credentials and would then be presented with a SDK, which could be integrated to complete the mediation.

Funding

Heyzap had a total of three funding rounds, resulting in $8 million raised. The last round in 2012 was a Series B round. In 2015, the company was acquired by Fyber.



Timeline

People

Name
Role
LinkedIn

Aarlo Stone Fish

Employee



Adam Corrado

Employee



Albert Wenger

Board member



Andrew Evans

Employee



Andrew McCalister

Employee



Ari Jacoby

Investor



Ashton Kutcher

Investor



Ben Braverman

Employee



Christian Reeves

Employee



Christina A. Brodbeck

Investor



Dru Wynings

Employee



Eric Paley

Investor



Fred Wilson

Investor



Hanui Amy Choi

Employee



Ian McHenry

Employee



Immad Akhund

Co-Founder



James Smith

Employee



Jason Zhang

Employee



Jerry Zhan

Employee



John Bautista

Attorney



Jordan Staniscia

Employee



Joshua Schachter

Investor



Jude Gomila

Co-Founder



Julie Hammers

Employee



Maurice Werdegar

Investor



Further reading

Title
Author
Link
Type
Date

RNTS Media Completes $45M Acquisition Of Mobile Ad Company Heyzap

Anthony Ha

Web

January 8, 2016

Documentaries, videos and podcasts

Title
Date
Link

Getting Started with Heyzap Mediation (ft. UnityAds)

October 31, 2014

Companies

Company
CEO
Location
Products/Services









References