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Grove is a company that primarily provides planning and advice for financial purposes. The company was founded by Chris Doyle and Chris Hutchins in 2015, in San Francisco, California, United States.
The company offers customers a financial personal trainer which is there to create a plan the client can work with. The company also created their own proprietary software to assist their Certified Financial Planners in order to reduce the price of their financial advice. Grove's platform is set at $65 for the monthly subscription, and comes with a $560 for a one-time setup fee.
Users are also able to set up portfolio management with Grove Invest that holds a cost of 0.25% on balances above $100,000. Couples who use Grove are able to pay a single subscription fee and every user has a dedicated Certified Financial Planner. The company doesn't offer in-person meetings.
Grove was acquired by Wealthfront in order to build Self-Driving Money to assist their customers.
