Dollar Shave Club

Dollar Shave Club

Dollar Shave Club offers a monthly membership service that delivers stainless steel razor blades and other personal grooming products to customers by mail.

Dollar Shave Club is a provider of an online platform intended to offer razor blades and grooming products for men. The company's platform offers blades, shave butter, after shave liquid, wipes and gift cards for men on subscription basis, enabling customers to buy products of their choice. Founded by Mark Levine and Michael Dubin in July 2011, Dollar Shave Club offers home delivery and lower costs compared to similar products.

In 2012, Dollar Shave Club launched the campaign video "Our Blades Are F***ing Great," that introduced the company. As the video went viral, orders reached 12,000 in the first two days. Dollar Shave Club's viral video received an award from Adage, for "Best Out-of-Nowhere Video Campaign," and a Webby Award for best Fashion & Beauty website.

Products

Dollar Shave Club offers three different shaving products: the Humble Twin, the 4X and the Executive. The Humble Twin offers a two blade razor, the 4X offers a 4 blade razor and the Executive offers a 6 blade razor, each at a different monthly price.

Dollar Shave Club launched two new products in 2013, as part of their goal to help customers make smarter choices in their grooming routine. Dr. Carver's Easy Shave Butter to accompany the razors and One Wipe Charlies, a disposable butt wipe for men. In 2014, the company expanded their product line to include Dr. Carver's Magnanimous Post Shave Moisturizer: the ultimate amnesty after the disruptive act of shaving.

They have since offered shower products, including their Wanderer line of body cleansers, face cleansers, shampoo and 2-in-1 shampoo and conditioners. They offer their Grounds Keeper line of deodorant and Antiperspirant, and their Blueprint Cologne.

Acquired

Dollar Shave Club was acquired in July 2016 when Unilever bought them for a reported 1$ billion, cash, for the startup. The transaction marked one of the largest in e-commerce at the time. Venrock and Andreessen Horowitz were among firms who would see large returns for their previous investment in Dollar Shave Club with the sale. Whereas for Battery Ventures and KPCB had sold their shares in Dollar Shave Club prior to the acquisition and did not benefit from the sale.

Timeline

July 20, 2016

Unilever buys Dollar Shave Club for reported $1B value.

Unilever creates and captures a unicorn with its plans to acquire Dollar Shave Club.

November 19, 2015

Dollar Shave Club raises a $90,700,000 series D round from Venrock, Founders Circle Capital, Dragoneer Investment Group and TCV.

September 23, 2014

Dollar Shave Club raises a $50,000,000 series C round from TCV, Marco DeMeireles, Hinge Capital, Venrock, Pritzker Group Venture Capital and Daniel Curran.

October 8, 2013

Dollar Shave Club raises a $12,000,000 series B round from Comcast Ventures, Pritzker Group Venture Capital, Venrock and Battery Ventures.

November 1, 2012

Dollar Shave Club raises a $9,800,000 series A round from Shasta Ventures, Andreessen Horowitz, Kleiner Perkins Caufield & Byers, Felicis Ventures and Venrock.

March 6, 2012

Dollar Shave Club raises a $1,000,000 seed round from Cowboy Ventures, Shasta Ventures, White Star Capital, Andreessen Horowitz, Kleiner Perkins Caufield & Byers and Felicis Ventures.

Funding rounds

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People

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Adam Weber

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Adeyemi Ajao

Investor

Aileen Lee

Investor

Alexander Niehenke

Advisor

Alexandre SAGAKIAN

Investor

An Kio

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Antoine Bello

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baladada

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Brendan Wallace

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brian kim

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Brian OMalley

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Chirag Chotalia

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Darryl Wash

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David Pakman

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David Szekely

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Dennis Phelps

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Eric Martineau-Fortin

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Evan Cheng

Investor

Flight.VC Syndicate

Investor

Fredrick Roby

Employee

Gregory Gilman

Investor

Guy Primus

Investor

Jeffrey Maters

Investor

Jenay Zahler

Employee

Kirsten Green

Investor

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Further reading

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News

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BBC News
November 3, 2019
BBC News
Unilever has made the pledge after its men's grooming brand advertised on controversial site Pornhub.

References

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