Dollar Shave Club is a provider of an online platform intended to offer razor blades and grooming products for men. The company's platform offers blades, shave butter, after shave liquid, wipes and gift cards for men on subscription basis, enabling customers to buy products of their choice. Founded by Mark Levine and Michael Dubin in July 2011, Dollar Shave Club offers home delivery and lower costs compared to similar products.
In 2012, Dollar Shave Club launched the campaign video "Our Blades Are F***ing Great," that introduced the company. As the video went viral, orders reached 12,000 in the first two days. Dollar Shave Club's viral video received an award from Adage, for "Best Out-of-Nowhere Video Campaign," and a Webby Award for best Fashion & Beauty website.
Dollar Shave Club offers three different shaving products: the Humble Twin, the 4X and the Executive. The Humble Twin offers a two blade razor, the 4X offers a 4 blade razor and the Executive offers a 6 blade razor, each at a different monthly price.
Dollar Shave Club launched two new products in 2013, as part of their goal to help customers make smarter choices in their grooming routine. Dr. Carver's Easy Shave Butter to accompany the razors and One Wipe Charlies, a disposable butt wipe for men. In 2014, the company expanded their product line to include Dr. Carver's Magnanimous Post Shave Moisturizer: the ultimate amnesty after the disruptive act of shaving.
They have since offered shower products, including their Wanderer line of body cleansers, face cleansers, shampoo and 2-in-1 shampoo and conditioners. They offer their Grounds Keeper line of deodorant and Antiperspirant, and their Blueprint Cologne.
Dollar Shave Club was acquired in July 2016 when Unilever bought them for a reported 1$ billion, cash, for the startup. The transaction marked one of the largest in e-commerce at the time. Venrock and Andreessen Horowitz were among firms who would see large returns for their previous investment in Dollar Shave Club with the sale. Whereas for Battery Ventures and KPCB had sold their shares in Dollar Shave Club prior to the acquisition and did not benefit from the sale.
Unilever creates and captures a unicorn with its plans to acquire Dollar Shave Club.