Ada

Ada's automated brand interaction framework (ABI) enables the automation of business-customer interaction tasks in the areas of customer support, marketing, and more. The platform features a codeless interaction building environment, proprietary natural language technologies, real-time machine learning-driven analytics for optimization, professional services, and an app directory where numerous integrations can be selected. Ada Support serves the following industries:

• E-commerce
• Financial technology
• Telecommunications
• Software-as-a-service (SaaS)
• Travel
• Media

Ada's App Directory enables users to build solutions for a variety of applications and integrations, including conversation handoff, data augmentation, ticketing, and messaging channels. The app directory includes applications such as Shopify, Zendesk Messaging, and Salesforce Live Chat.

Ada offers Core, Advanced, and Pro purchasing options. The Core package enables users to provide standard responses to common questions. The Advanced option is advertised as extending the solution's usability so as to address questions with personalized actions. The most expensive Pro package is described as the most proactive of the three, introducing the capability of anticipating the needs of customers and reaching out to them as needed.