Tangent (marketing company)

Tangent offers a selfie quiz sign-on system that enables e-commerce companies in the beauty and fashion sector to capture data about their customers, such as what is suitable for their hair or skin type and their buying preferences. Tangent AI's selfie quiz collects fifty-three data points related to the demography of the shopper and their user preference data to create personalized checkout pages. The collected data is combined with preference-based questions to give companies a profile of their customers and what they are interested in purchasing.

More precisely, Tangent's application programming interface (API) collects customers' responses and divides them into different segments that can be utilized to for customer relationship management (CRM) purposes, newsletter personalization, creating new offers, and behavioral retargeting.

Tangent claims that its solutions have helped several of its clients achieve the following specific goals:

• The Beauty Marketplace underwent a 64% increase in the sign-up conversion rate after the selfie analytics solution had been deployed to their skincare quiz

• A beauty brand saw a sevenfold increase in monthly revenue by integrating the selfie analytics solution in their foundation finder quiz

• A direct-to-consumer brand on the "Pro" subscription plan had over a double increase in dollar per recipient as a result of Tangent’s remarketing campaigns

• A beverage marketplace on the "Starter" plan had a 70% decrease in customer acquisition cost from CRM Integration

However, these figures are likely to be approximated and none of these claims are backed by publicly available and verifiable data.